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The palm beach of Vai (Greek: Βάι) is one of the largest attractions of the Mediterranean island of Crete. It features the largest natural palm forest in Europe,[better source needed] made up of Cretan date palm (Phoenix theophrasti).
For tourism Vai was discovered at the beginning of the 1970s by citation needed][who?] from North London, Belfast and Bavaria, at the end of that decade it was popularised by the last hippies who fled the hot-spots Matala and Preveli. At the beginning of the 1980s Vai was full of backpacker tourists from the whole world, leading to a mixture of chaotic campground and garbage dump. Vai was enclosed and declared as a protected area. The unique forest recovered, the beach became clean.[
I the 1970's Vai beach was apparently used to film a UK advert for the confectionary bar Bounty.
- "Vai Crete - the only palm forest in Europe, a stunning beach". We Love Crete. Retrieved 2019-02-16.
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