Valiant Records

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Valiant Records was a 60's record label that was distributed by Warner Bros. Records from 1960 to 1965, was owned by Four Star Television before it was sold to Warner Bros. in 1967.[1]

History[edit]

Valiant Records was formed in 1960 in California, by singer−songwriter Barry DeVorzon and manager Billy Sherman.[2]

Valiant charted with its first release, "Angel On My Shoulder" recorded by Shelby Flint. DeVorzon's own group, Barry and the Tamerlanes, hit in 1963 with "I Wonder What She's Doin' Tonight." Flint scored again in 1966 with a soft vocal version of "Cast Your Fate To The Wind."

In 1966 DeVorzon rescued folk-rockers The Association from their obscurity at Jubilee Records. They debuted on Valiant (which had just ended a very brief distribution stint with Four Star Television, the distributor of such shows as Burke's Law and Honey West) with a non-charting version of "One Too Many Mornings." The next single records — "Along Comes Mary," "Cherish," "Pandora's Golden Heebie Jeebies," and "No Fair At All" — helped establish The Association as one of the premier Sunshine Pop groups of the '60s.

Demise[edit]

In 1967, after a little over 110 singles and 11 albums (seven under Warner Bros. and four under Four Star/independent distribution), the Valiant Records label itself ceased to exist and was folded into Warner Bros. Records. Its output remains desirable to collectors, with the early years featuring a string of obscure but worthwhile white pop titles, and the later years an intriguing mix of slick Southern California psych and pop.

Label variations[edit]

  • 1960-1966 (Warner Bros. distribution) — Purple or red label with silver print (singles were pressed only with the purple labels)
  • 1966-1967 (Four Star/independent distribution) — Red label with black logo (album labels also include a white knight head). Some records show a black bar at the bottom of the label, covering the Four Star disclaimer.

Numbering series[edit]

On a collectors note, Valiant singles sported three separate numbering series. The very first Valiant release bore the catalog number 45-111.[3] But that record, "Angel On My Shoulder" by Shelby Flint became too big a hit for the new label to handle so Warner Bros. Records picked it up with a new catalog number, 6001.[4] For Warner distributed singles, the 6000 series (6001–6062) ran from 1960 to 1966, followed by the Four Star/independently distributed 700 series (701–762) from 1966–1967. Some numbers from 6002 to 6013 were shared with Montclare Records, a very short-lived Warner subsidiary, as well as several one-shot labels such as Elloma and Burbank. The first 10 numbers of the 700 series were reserved for reissues of the most popular singles of the 6000 series. Six catalog numbers from the second series were unused: 706, 707, 708, 710, 722, and 746.

Albums were also given different numbering sets. The seven albums distributed by Warner Bros. were numbered from W/WS 401–407, the four albums under Four Star/independent were issued VLM 5001–5004 for mono, VLS 25001–25004 for stereo. Warner Bros. reissued the Four Star/independent albums using numbers W (mono)/WS (stereo) 1701–1704 in alignment with the original issues.

Valiant Records artists[edit]

Unrelated labels also called Valiant[edit]

In 1960,[5] record label owner Joe Banashak started a New Orleans-based Valiant label, but threats of a lawsuit by Warner Bros. prompted Banashak to rename the label Instant Records in 1961.

Valiant Records was also the name of an unrelated label headquartered variously in Swarthmore, PA and Bronx, NY that re-released some albums originally issued on the Somerset Records label, largely for inexpensive supermarket and variety store distribution.[6][7][8]

References[edit]

See also[edit]