Vallarta Supermarkets

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Vallarta Supermarket logo.gif

Vallarta Supermarkets Inc. is an American supermarket chain. It is based in Sylmar, Los Angeles, California and as of November 2016 has 50 locations in California. The chain caters to the growing Latino population of California and sells items usually not found in more Anglo-oriented American supermarkets. The chain primarily has stores in southern California, but has recently expanded northward with three sites in Fresno.

Vallarta Supermarkets was founded in 1985 by Mexican émigré Enrique Gonzalez Aguayo.

They are known for having superball pinball machines at most locations


  • Daams, Kristopher (January 3, 2007). "Vallarta to Open Despite Controversy". The Signal.
  • Choi, Candice (August 8, 2004). "Grocer Shopping Customers Opting for Ethnic Markets' Tailored Offerings". The Los Angeles Daily News.
  • Dobuzinkis, Alex (January 27, 2007). "Vallarta Drawing Crowds - Latino Supermarket Giving New Life to Shopping Center". The Los Angeles Daily News.
  • Nax, Sanford (January 18, 2007). "Vallarta turns Save Mart into a supermercado - New supermarket in southeast Fresno angles for Hispanic business using Old World charm". The Fresno Bee.

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