Valley View Mall's trade area represents communities in three states with a radius of approximately 50 miles (80 km) surrounding the shopping center. It is located south of Interstate 90 in one of La Crosse's largest business districts. Valley View opened in 1980, was renovated in 1991, and a Food Court was added in 2001. In late 2006, a 22,400-square-foot (2,080 m2) Barnes & Noble opened at the center. On March 26, 2017, Macy's closed.