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Vanden Plas is the name of coachbuilders who produced bodies for specialist and up-market automobile manufacturers. Latterly the name became a top-end luxury model designation for cars from various subsidiaries of British Leyland and the Rover Group, last used in 2003 to denote the long-wheelbase version of the Rover 75.
Belgium and England
Batched and bespoke coachwork
The business began in 1870 in Brussels, Belgium as Carrosserie Van den Plas initially making axles later producing horse-drawn carriages. It was founded by Guillaume van den Plas, a blacksmith, and his three sons, Antoine, Henri and Willy—who later set up a branch in Paris. In 1884 they moved from Brussels to Antwerp. With increased business they opened a branch in Brussels again in 1890. By 1900, they worked with De Dion Bouton, Berlier, Germain, Packard. By 1908 Vanden Plas had a workforce of 400 men producing 300 special bodies a year and this soon increased to over 750. The Belgian business ceased production in 1934 and its French branch with it.
The coachbuilder's name first appeared in the United Kingdom in 1906 when Métallurgique cars were imported with Vanden Plas coachwork. The first Vanden Plas company in England was established by Warwick Wright (now Peugeot dealers) in 1913, building bodies under license from Vanden Plas Belgium.
During World War I UK activities were switched to aircraft production and the UK business was bought by Aircraft Manufacturing Company who were based at Hendon near London. In 1917 a company, Vanden Plas (1917) Ltd., was incorporated. After the war it seems to have been a struggle to get back into coachbuilding and in 1922 that company was placed in receivership. The exclusive UK naming rights seem to have been lost as in the early 1920s the Belgian firm was exhibiting at the London Motor Show alongside the British business. In 1923 the rights to the name and the goodwill were purchased by the Fox brothers who incorporated Vanden Plas (England) 1923 Limited. They moved the business from Hendon to Kingsbury and built on the contacts that had been made with Bentley. Between 1924 and 1931, when Bentley failed, Vanden Plas built the bodies for over 700 of their chassis.
In the 1930s the company became less dependent on one car maker and supplied coachwork to such as Alvis, Armstrong Siddeley, Bentley, Daimler, Lagonda, Rolls-Royce and Talbot. The company also updated its production methods and took to making small batches of similar bodies. With the outbreak of war in 1939 the company returned to aircraft work, and coachbuilding stopped. During the War the company manufactured the wooden framework for the De Havilland Mosquito, one of the most successful aircraft of WWII. After the war the company continued its association with De Havilland and manufactured parts for the DH Vampire jet fighter.
With peace in 1945 the company looked to restart its old business when a new customer came along. Austin wanted to market a chauffeur-driven version of its in-house-built large 4-litre Rolls-Royce-size A110 Sheerline luxury car and approached Vanden Plas. Vanden Plas became a subsidiary of the Austin Motor Company in 1946 and produced Austin's A120 Princess model on the Austin Sheerline chassis.
From 1958 this also began to involve chassis assembly and the Austin (now BMC) board recognised Vanden Plas as a motor manufacturer in its own right dropping Austin from the name so the Princess could be sold by Nuffield dealers. In 1960 the Princess became the Vanden Plas Princess.
Daimler DS 420
Austin was joined in BMC by Jaguar with its new subsidiary Daimler. Production of Princess limousines ended in 1968 when they were replaced with Daimler DS420 limousines (Jaguar had acquired Daimler in 1960) built by Vanden Plas on a lengthened Jaguar Mark X platform. The DS420 was produced at the Kingsbury Lane Vanden Plas factory until it closed in November 1979.
The British Leyland overall holding company board decided in 1967 there were insufficient funds in the group advertising budget to cope with marketing in North America the Daimler brand as well as Jaguar. This decision was later changed but Vanden Plas is used in North America instead of Daimler on Jaguar's top luxury models. Ownership of the Vanden Plas name stayed with the Rover Group so when Rover was sold Jaguar was obliged to stop using Vanden Plas in the United Kingdom though it continues to do so in America. Within the UK a Daimler Double-Six Vanden Plas became a plain Daimler Double-Six.
Also in 1957/8, Vanden Plas were asked by Leonard Lord to add luxury fittings to a batch of Austin A105 Westminster cars, beginning the practice of using the company's skills and name for badge-engineered (and genuinely improved) luxury versions of many of the BMC (and later British Leyland (BL)) cars such as the 1100/1300 range and the Allegro (known as the Vanden Plas 1500, 1.5 & 1.7  from 1975 to 1980).
The name is also used in North America on Jaguar cars otherwise branded Daimler in other markets.
In 1992, a Japanese company recreated the Vanden Plas 1100/1300 look on the Nissan Micra K11. This involved replicating the front and rear of the Vanden Plas, complete with two tone paint scheme as sported by the original model in the 1960s.
The last UK market British car to bear the Vanden Plas name was the Rover 75 at the beginning of the 21st century.
The rights to the design of the Rover 75 cars and the MG Group (which had formerly been MG Rover) were purchased by a Chinese firm, Nanjing Automobile. Ford purchased the Rover name from the Rover Group's previous owner BMW to protect the Land Rover brand from Shanghai Automotive who wanted the Rover name for their 75-based car (Ford was at this time owner of Land Rover — and Jaguar). The Vanden Plas name (for outside North America) and many other Leyland names were purchased by Nanjing Automobile.
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Cited in text
- "History". Vanden Plas Owners Club. Retrieved 7 August 2012.
- Coachbuilding in 1979 - Vanden Plas. Robert Vickers. London's Industrial Archaeology No.5 1994 p.10ff
- Vanden Plas 1500/1.5/1.7, www.vpoc.info Retrieved on 18 February 2013
|British Leyland – car companies and marques|
|BMH||BLMC / British Leyland||Jaguar
|Rover||Rover Company||Rover Company||Rover Company||Austin Rover Group
Land Rover Group (BL plc)
|Rover Group (BAe)||Rover Group
|MG Rover Group (PVH)|
|Land Rover||Ford (PAG)|
|Standard||Standard||Standard Triumph||Leyland Motors||British Motor Heritage|
|MG||Morris Garages (MG)||Rover Group
|MG Rover Group (PVH)||SAIC
|Vanden Plas||Vanden Plas|
|Princess||BMC||BLMC / British Leyland|
|Austin-Healey||Austin (BMC) & Donald Healey|