Asin on the 1-14 May 2009 cover of Vanitha
|Circulation||687,915 (as of December 2013)|
|Publisher||K. I. George|
|Company||MM Publications Ltd.|
|Language||Malayalam and Hindi|
Vanitha is an Indian magazine published fortnightly by the Malayala Manorama group. It is the largest magazine in India by circulation according to Audit Bureau of Circulations, with average qualifying sales of 687,915 copies (as of December 2013). In 2012, the Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in India.
Although its name translates to "woman" in Malayalam, it includes articles on a variety of topics, and is not strictly a women's magazine. Vanitha was launched in 1975 as a monthly, but turned into a fortnightly in 1987. The magazine was founded by Annamma Mathew, wife of K.M. Mathew, a woman who has contributed immensely in the fields of social service, cookery, journalism and literature. Vanitha launched a Hindi edition in 1997.
Vanitha is published by MM Publications Ltd. from Kottayam. MM Publications Ltd. is part of Malayala Manorama Group. In addition to being released twice a month, Vanitha also includes special double issues for Onam, Easter, New Year's Day and Christmas.
- "Details of most circulated publications for the audit period July - December 2013" (PDF). Audit Bureau of Circulations. auditbureau.org. Retrieved 2014-12-29.
- "IRS 2012 Q3 Topline Findings" (PDF). Indian Readership Survey. Media Research Users Council. Retrieved 2014-12-29.
- "About Us". manoramaonline.com. Retrieved 2013-04-01.