Inga Tidblad on the cover of Veckorevyn
|Categories||Women's magazine |
|Publisher||Bonnier Tidskrifter AB|
|Final issue||December 2018|
|Company||Bonnier Media Group|
History and profile
VeckoRevyn was created in 1935 by Albert Bonnier, released by Bonnier Media Group. The publisher of the magazine was Bonnier Tidskrifter AB and its headquarters is in Stockholm. Ebba von Sydow edited the magazine. Bertil Torekull was also one of the editors-in-chief of the magazine, who was also the editor-in-chief of another magazine Bildjournalen.
The magazine was founded in 1935 by Albert Bonnier Jr. The magazine got its current focus, with young women as a target group, at a new launch in 1978. It was Bonnier's then development manager Gunny Widell who refocused the magazine, which gave her the Grand Journalist Award in 1981.
Veckorevyn.com started in 2001 and is today one of Sweden's largest magazine sites. Every week, Veckorevyn arranges the blog event Blog Awards and runs the campaign Size Hero - for healthier ideals in the fashion industry.
It was launched as a weekly magazine. In later years, it has reduced the frequency of publishing, in line with declining circulation and investments on the Internet. It was published weekly between 1935 and 1999, while until 2011 it was published fortnightly. Starting with the October 2011 issue, it was published monthly, with the aim of producing a magazine with fuller editorial material. By 2016, it became a bimonthly. At the same time, a large part of its young readers considered having abandoned it. However, no name change was relevant, as the publisher considered "Veckorevyn" to be a strong brand.
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