Origin and history
The Velamas are described by that name from the 17th century and in the following century some held zamindari positions under the kings of Golconda, which gave them considerable powers over small regions in Telangana. The kings chose to distinguish between these various Velama groups by adopting a system of ranks. This caused a competitive emphasis to be placed on the status and trappings of Velama communities, resulting in rivalries based on recognition of wealth and honours that had been historically granted. Among those that came to dominate were the Velugotis of Venkatagiri, in the coastal Nellore district, and the Appa Raos of Nuzvid. Both of these laid claims to be recognised as royal clans, while other significant groups included the Pittapore Raos and the Ranga Raos. The Velugotis traced their history to the 12th century and had lived in various places before settling in Nellore district in 1695; their prestige became such that in the 1870s their sons were adopted as heirs by rival Velama clan leaders, such as the Pittapores, whose own lineage otherwise faced extinction due to infertility or early death of male children. Such arrangements enhanced the status of the adopter and the influence of the Velugotis.
Relationship with the Padmanayaka Velama
According to Cynthia Talbot, who has debunked the theories of historians in the British Raj era, the terms Velama and Padmanayaka Velama are not synonyms. Velama and Padmanayaka were listed as separate communities in Bhimeswara Puranamu.
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