Motor Trend (TV network)
This article needs to be updated.November 2018)(
|Launched||June 17, 2002|
|Owned by||Motor Trend Group|
(Discovery, Inc./Source Interlink)
|Picture format||1080i HDTV|
|Headquarters||Silver Spring, Maryland|
|Dish Network||Channel 246|
|C Band||AMC 11 - Channel 617 (4DTV Digital)|
|Verizon FiOS||Channel 631|
|AT&T Uverse||Channel 1104|
|Motor Trend||Internet Protocol Television|
|Hulu||Internet Protocol Television|
|DirecTV Now||Internet Protocol Television|
|Sling TV||Internet Protocol television|
|Philo||Internet Protocol television|
|PlayStation Vue||Internet Protocol television|
Motor Trend is an American pay television network. Owned by Motor Trend Group, a venture of Discovery Inc. and Source Interlink, it primarily broadcasts automotive-themed programming and motorsports events, and is officially targeted towards an "upscale male" audience.
It was originally founded in 2002 as Discovery HD Theater (later HD Theater), the first 24/7 high definition basic cable network. It featured high-definition programming from its other channels. Redundant after the introduction of high-definition simulcasts for Discovery's networks, it re-launched in 2011 as Velocity. Following Discovery's acquisition of a majority stake in the magazine's publisher, it was announced that Velocity would rebrand as Motor Trend on November 23, 2018, as a brand extension of the automotive magazine Motor Trend.
As of January 2015, approximately 85.3 million American households (87.9% of households with television) receive Motor Trend.
The network launched nationwide in the United States on June 17, 2002, as Discovery HD Theater; and was the first 24/7 basic cable HD network in the US. The channel was rebranded to HD Theater on September 22, 2007. Programming included shows from Discovery sister networks, such as American Chopper and Animal Planet's Corwin's Quest, in addition to original programming such as Sunrise Earth (which featured footage of outdoor scenes with no narration), and history-focused titles such as When Dinosaurs Roamed America and Before We Ruled the Earth.
By 2011, as high definition feeds of mainstream networks had become more common, HD Theater no longer filled a unique niche. On April 14, 2011, Discovery Communications announced that HD Theater would be re-launched as Velocity later in the year; the re-launch took place on October 4, 2011. Aimed primarily at an "upscale male" audience, the network focused primarily on automotive-oriented programming and other shows of interest to a primarily male audience.
As Motor Trend
On August 3, 2017, Discovery announced that it would contribute Velocity into a joint venture with the digital, live events, and direct-to-consumer businesses of automotive publisher TEN: The Enthusiast Network. Discovery will hold a majority stake in the venture.
In April 2018, it was announced that TEN had been renamed the Motor Trend Group, and that Velocity would rebrand to Motor Trend Network later in 2018. Co-branded with the automotive magazine Motor Trend, the rebranding is part of an effort by Discovery, following its acquisition of Scripps Networks Interactive, to focus more on direct-to-consumer offerings targeting niche topics with "passionate" audiences. Motor Trend already operates the subscription video-on-demand service Motor Trend OnDemand, and had plotted out international expansion (including a British launch of Motor Trend OnDemand in the UK in December 2017, and a forthcoming over-the-air Motor Trend television channel in Italy.
Velocity officially rebranded as Motor Trend on November 23, 2018.
In some markets, Discovery operates similarly-themed channels known as Discovery Turbo (Asia-Pacific, Latin America, UK/Ireland), DTX (Europe, except UK/Ireland), and Motor Trend (Italy), which feature a similar focus on automotive-themed programs.
In 2015, Motor Trend (then known as Velocity) and Discovery Channel acquired the broadcast rights to Barrett-Jackson's automobile auctions, previously held by Fox Sports. Mike Joy, Chris Jacobs, and Ray Evernham host the Barrett-Jackson Live broadcasts on the two channels.
In April 2018, it was announced that Discovery and Motor Trend Group had acquired the North American broadcast rights to the FIA World Endurance Championship, beginning with the 2018-19 "super season", also replacing Fox Sports. The first and last hours of most events are televised by Motor Trend (with the entire events streaming on Motor Trend digital platforms), and there is live flag-to-flag television coverage of the 1000 Miles of Sebring and 24 Hours of Le Mans. The broadcasts are produced by Eurosport, Discovery's pan-European sports network.
- All Girls Garage
- American Icon: Muscle Car
- Barrett-Jackson Live
- Biggest And Baddest
- Bitchin' Rides
- Cafe Racer
- Car Fix
- Chasing Classic Cars
- Dallas Car Sharks
- Inside West Coast Customs
- Junkyard Empire
- Kings of Crash
- Miracle Ball
- Motorhead Garage TV
- One of a Kind
- Patrick Dempsey: Racing Le Mans
- Restoration Garage
- RMD Garage
- Saw Dogs
- South Beach Classics
- Speed Is The New Black
- Texas Metal
- Turn n' Burn
- Unique Rides
- What's In The Barn?
- What's My Car Worth?
- Wheels That Fail
- Tech Toys 360
- All Star Dealers
- American Hot Rod
- Car Crazy
- Desert Car Kings
- Destroyed in Seconds
- Eurosport on Velocity
- Fat and Furious
- Fifth Gear
- Get Out Alive
- Graveyard Carz
- I Could Do That!
- Kidnap & Rescue
- Nature's Deadliest
- Salvage Hunters: Classic Cars
- Stacey David's GearZ
- Some Assembly Required
- The Detonators
- UFO's Over Earth
- Weird or What?
- Wheeler Dealers
- Wheeler Dealers: Trading Up
- World's Most Expensive Rides
- How It's Made: Dream Cars
- Top Gear America (Reboot) (Fall 2019)
- The Auto Firm with Alex Vega
- Drift This
- West Coast Customs
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- Evans, Greg (August 3, 2017). "Discovery Communications Partners With TEN Network For Auto Portfolio". Deadline. Retrieved September 18, 2017.
- Petski, Denise (2018-04-10). "Discovery Rebrands Velocity As Motor Trend Network". Deadline. Retrieved 2018-04-20.
- Littleton, Cynthia (2018-04-10). "Discovery Rebrands Velocity as Motor Trend Network (EXCLUSIVE)". Variety. Retrieved 2018-04-20.
- "Discovery Launches 'Motor Trend On Demand' in UK on Amazon Channels". Multichannel. Retrieved 2018-04-20.
- Hayes, Dade (2018-11-13). "Discovery's Velocity Network Sets Date For Motor Trend Rebrand". Deadline. Retrieved 2018-11-23.
- "High Stakes Adventure, Precision Machines, Raw Power: Specialty Service Discovery Velocity Launches February 12". Press release. Retrieved 20 January 2015.
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- "World Endurance Championship inks new broadcast agreement with Velocity, Motor Trend". Autoweek. Retrieved 2018-05-04.
- "Velocity, Motor Trend Named New North America TV Partner". Sportscar365. Retrieved 2018-05-04.
- Bibel, Sara (June 27, 2013). "'Dallas Car Sharks' to Premiere Tuesday, July 23 on Velocity". TV by the Numbers.
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- Bibel, Sara (September 7, 2012). "Documentary 'Miracle Ball' to Premiere Saturday, September 29 on Velocity". TV by the Numbers.
- "Patrick Dempsey Chases the World's Best Drivers and Past Racing Legends in 'Patrick Dempsey: Racing Le Mans' on Velocity". TV by the Numbers. June 20, 2013.
- ""Eurosport on Velocity" Brings the Best of Europe's Largest Sports Television Network to the United States for the First Time Ever". The Futon Critic (Press release). September 16, 2013. Retrieved September 20, 2013.
- Bibel, Sara (June 26, 2013). "'Wheeler Dealers: Trading Up' to Premiere July 10 on Velocity". TV by the Numbers. Retrieved July 25, 2013.
- "MotorTrend and BBC Studios Announce the Coproduction of a Brand-New U.S. Format of "Top Gear America" (wt) Series, and MotorTrend Will Be Streaming "Top Gear UK" in the U.S. and Canada!". The Futon Critic. April 10, 2019.
- "Discovery Unveils 2019-2020 Programming Slate: '90-Day Fiance' Spinoffs, 'What Not To Wear' Revival At TLC, More – Upfront". Deadline Hollywood. April 10, 2018.