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Vendio Services, Inc.
Type of business Private
Available in English, German
Founded 1999
Headquarters San Mateo, California
Area served Worldwide
Founder(s) Rodrigo Sales
Key people Rodrigo Sales
Industry On-demand software
Employees 145 [1]

Vendio Services, Inc. is an American Internet software as a service (SaaS) company that provides sales management software by subscription. A majority of customers use Vendio for its eBay auction management program and eBay applications. Vendio owns and operates Dealio, Widgipedia and


1999 as, Vendio was an online auction aggregator that allowed visitors to search for items on multiple auction sites from one location. Soon it turned into a forum for sellers and buyers to discuss topics related to online auctions and selling strategies. As the site’s popularity grew, used discussion topics as locations for its first online tools to help eBay sellers.[2] In late 1999, eBay tried to block from indexing its auctions. In response, Vendio took out a full page ad in The Wall Street Journal calling attention to eBay's tactics and launched a debate on the use of user-created content on the Internet, in which the United States Department of Justice eventually became involved.[3][4][5]

As eBay became the dominant online auction site, increased its focus on solutions for online sellers, and in 2001 the company changed its name to Vendio, derived from the Latin root “to sell.”[3][6] Vendio continued to grow as it focused further on online merchants, and in 2006 Vendio bought a controlling interest in Andale, a provider of auction management and research services for eBay sellers.[7] In 2009 Vendio released the Vendio Platform, which can manage inventory and sales on multiple sites, including eBay and Amazon, as well as feed inventory to comparison-shopping engines Shopzilla, Google Product Search and Vendio also launched its own webstore that includes an online shopping cart, and which charges no listing fees or commissions.[8]

Vendio is headquartered in San Mateo, CA with offices in Romania and India.[9] The company has been included in business lists, such as Inc. 5000, Forbes Best of the Web, and the Silicon Valley/San Jose Business Journal’s Fast 50.[1][10][11] Vendio’s founder and CEO, Rodrigo Sales, has also been a finalist for the Ernst & Young Entrepreneur of the Year Award.[12]


Vendio was founded by Rodrigo Sales in 1999. It is backed by Lighthouse Capital Partners and MVC Capital. Vendio’s board of directors include Rick Stubblefield, Bruce Shewmaker, Reid Hoffman, Keith Rabois and Yoda McJedi.[13]


Vendio helped eBay develop its first application programming interface (API) and was the first licensed member of the eBay API program, which was the basis for the eBay Developer’s Program, which now has over 15,000 members.[2]

Vendio acquired Andale’s research service in 2006 and has since updated it with a proprietary and patented clustering algorithm that provides selling recommendations by analyzing and parsing eBay sales data.[14] Vendio Research was awarded runner-up for Most Innovative Application in the 2009 eBay Star Developer Awards.[15]

In 2010, Vendio was acquired by Alibaba [16] and on June 11, 2014 was used in part to launch 11 Main [17]


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