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Venieros Sign and Storefront.jpg
Veniero's sign and front entrance
Restaurant information
Current owner(s)The Veniero family
Food typeBakery, Dessert, Italian
Street address342 East 11th Street (between First Avenue and Second Avenue), in the East Village, Manhattan
CityNew York City
StateNew York
Postal/ZIP Code10003
CountryUnited States

Veniero's Pasticceria & Caffé is an Italian bakery that was established in 1894, and is located at 342 East 11th Street (between First Avenue and Second Avenue), in the East Village neighborhood of Manhattan, New York City.[1]

Founded by Antonio Veniero of Sorrento,[2] the bakery was opened as a pool emporium and caffé where Veniero served his baked products to customers. The demand for his pastries and cakes won him awards in Rome, Bologna and the New York World's Fair. The bakery has been continuously owned and operated by the Veniero family since its founding.[3] In 1984 the family added an adjoining warm enclave, with a ceiling of stained-glass panels and the original pressed tin.[4] Frank Zerilli changed the oven from coal to gas by the 1980s as well,[5] and more recently Veniero's began selling carb-free cheesecakes and sugar-free cookies.[6]

Veniero's is famous for its traditional and regional Italian confections, including handmade Italian butter cookies, biscotti, cannoli, sfogliatelle, tiramisù, and its New York staple cheesecake.[7][8]

Veniero's was featured in the first New York City episode of Food Network's Road Tasted[9] and has been featured on many other shows, including ABC's Good Morning America[10] and Live with Regis and Kelly, and Steve Schirripa's Hungry on the cable channel Mag Rack. The bakery has also been the location for scenes on NBC's Law & Order. It was also featured on HBO's Curb Your Enthusiasm season 8, episode 76, in a comedic plot where the main character uses the bakery's hard crust Italian bread as an improvised weapon.

In 2010, Veniero's was named the winner for the Best Desserts in New York City by AOL's City's Best website.[11] Furthermore, some food tour companies visit Veniero's as part of their programs.[12]

See also[edit]


  1. ^ [1]
  2. ^ Dyett, Linda (August 5, 1984). "Shopping The East Village". New York. p. 40. Retrieved March 2, 2010.
  3. ^ Veniero's about us page
  4. ^ Barry, Ann (April 13, 1990). "Sweet Nothings, for Spring or Anytime". The New York Times. Retrieved March 2, 2010.
  5. ^ Sax, Irene (October 29, 1984). "Underground Food". New York. p. 55. Retrieved March 2, 2010.
  6. ^ Frommer, Pauline (2006). Pauline Frommer's New York City. Hoboken: Wiley Publishing, Inc. p. 267. ISBN 0-471-76711-5. Retrieved July 9, 2010.
  7. ^ Veniero's Pastry Shop
  8. ^ "Mayors wager local eats on Jets-Steelers playoff game". USA Today. Associated Press. January 13, 2005. Retrieved March 2, 2010.
  9. ^ "New York—"Forgettaboutit!"". Road Tasted. Food Network.
  10. ^ "'Eat and Greet': Cheesecake and Cookies". March 17, 2006. Retrieved July 16, 2010.
  11. ^
  12. ^ East Village Tour. New York Food Tours.

Further reading[edit]

External links[edit]

Coordinates: 40°43′45.8″N 73°59′04.3″W / 40.729389°N 73.984528°W / 40.729389; -73.984528