|Operator||Cubic Transportation Systems|
|Stored-value||Pay-Per-Ride and/or Passes|
|Unlimited use||Ventra Card|
Ventra is an electronic fare payment system for the Chicago Transit Authority (CTA) and Pace, which replaced the Chicago Card and the Transit Card automated fare collection systems. Ventra (purportedly Latin for "windy," though the actual Latin word is ventosa) launched in August 2013, with a full system transition slated for July 2014. The payment system includes several options of payment, including a contactless smart card powered by RFID, a single day or use ticket powered by RFID, any personal bank-issued credit card or debit card that has an RFID chip, and a compatible mobile phone. Ventra is operated by Cubic Transportation Systems.
In November 2011, the Chicago Transit Board approved a $454 million, 12-year contract for an Open Standards Fare System, making it the largest automated fare collection contract ever placed in North America. The contract was structured such that CTA was able to implement the system with no upfront costs. The new fare system is viewed to be the backbone for the universal fare system the Illinois General Assembly mandated by 2015 for the CTA, Metra and Pace, according to CTA President Forrest Claypool. Metra was offered the opportunity to participate in the Ventra program during meetings with the CTA, but the commuter railroad initially declined. Reports in August 2012 stated that Metra was considering its options, and in August 2013 Metra officially announced it would begin planning to accept Ventra.
Roll out and public reception
Residents and local media were critical of the lack of communication from the CTA regarding this new payment system, but CTA officials said they planned to do extensive public outreach before the new system was activated.
Post-activation, users have reported cards taking as long as five weeks to arrive in the mail, cards that did not work even after payments were applied, issues activating cards, and calling the Ventra customer service line and waiting on hold for half an hour or more—or being disconnected while waiting on hold. In response to issues during the roll out of Ventra the CTA announced on October 9, 2013, that it would reinstate the ability to add money to the old fare options until issues with the roll out were corrected. At the time CTA also announced that the December 15, 2013 deadline for the complete transition was still in effect.
A Ventra system outage that occurred during rush hour on November 13, 2013 required the CTA to waive fares for an estimated 15,000 rides, with passengers boarding trains by showing their Ventra cards to station attendants. The outage was due to a back-office server issue at the contractor's office. The CTA stated that it would be seeking payment for the lost revenue from Cubic at a value of $33,750.
The final transition to Ventra was postponed indefinitely in early November, from the original December 15, 2013, date, due to the persistent issues with the roll out. In early 2014, CTA and Pace both announced plans to resume the final rollout, with a full transition to Ventra expected by July 2014.
The CTA stated in early November 2013 that no payments would be made to Cubic until customer service line wait times are under five minutes, transactions at entry take less than 2.5 seconds for 99% of transactions, and that 99% of the new equipment is functioning.
In 2015, the Chicago-area agencies, including Metra, CTA, and Pace launched the Ventra app, which is the first of its kind to allow customers to use mobile ticketing to pay for rides on all three transit systems from their mobile devices. One other agency using similar fare payment technology through a mobile application includes the San Francisco Municipal Transportation Agency. The Ventra app allows you to perform the same functions for the CTA as the desktop version including managing your Ventra account, reloading your card and buying passes. It also has a transit tracker. The difference is the app allows you to buy Metra tickets including single ride, 10 ride, weekend and monthly passes. Metra provides about 300,000 trips per day. Nearly 60 percent of riders use monthly passes. In August, the most recent month for which figures were available, Metra sold some 94,000 monthly passes.
With the app, customers can manage their Ventra transit accounts, buy mobile tickets to ride Metra trains and receive notifications when their account balances are low or when unlimited-ride passes are due to expire. There is also a ‘Transit Tracker’ feature that enables customers to view schedules and arrival times for Metra, CTA and Pace.
After two months of the Ventra app's launch in late January 2016, Metra customers have taken more than 1 million rides using mobile tickets. The 1 millionth ride was taken Jan. 19, exactly two months after the app was launched. The mobile pay capability could potentially extend to letting travelers coordinate and pay for multiple modes of transportation.
In a later phase, customers will be able to download a virtual Ventra Card onto their near-field-communication-compatible mobile devices, allowing them to access their Ventra transit accounts to pay for rides on CTA trains and CTA and Pace buses directly from the Ventra mobile app by touching their smartphone or other mobile device to a Ventra reader.
According to the CTA, the Ventra app has been well-received, based on customer feedback and its increasing number of downloads. While there was no official target set for the number of downloads the CTA hoped the app would get, it saw more than 20,000 downloads its first day. More than 1,300 Metra ticket purchases were made through the app, which represented nearly 9,600 Metra tickets (accounting for 10-ride purchases as 10 tickets), and more than 5,000 new Ventra accounts were created in the app the day it launched.
Riders can load the free app on Apple and Android smartphones from the App Store and Google Play. Fares can be paid for using a credit or debit card or a Ventra account. Officials said it's worth creating an account because it expedites buying passes or tickets, and fares can be recovered if the phone is stolen or lost.
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