Ventura Bus Lines

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Ventura bus Heatherdale.jpg
Custom Coaches bodied Scania L94UB
at Heatherdale in September 2009
Parent Ventura Motors
Founded December 1924
Headquarters Dandenong
Locale Melbourne
Service type Bus & coach operator
Routes 81
Depots Croydon
Fleet 863

Ventura Bus Lines is an Australian bus and coach operator in Melbourne. As a Melbourne bus company, it operates 81 bus routes under contract to the Government of Victoria.


Early history[edit]

Ventura V/line Volvo B13R Volgren "C222TX" at Koo-Wee-Rup in April 2016.
DesignLine-bodied MAN 16.240
in SmartBus livery in August 2009
Ventura bus Volgren "CR228L" PTV livery, at Upper Ferntree Gully station in October 2015.

Ventura was founded in December 1924 by Harry Cornwall, an employee of Track & Kintrack, St Kilda, but decided to form his own bus company when his employer refused to run a bus service along dirt roads through what was then Melbourne's outer east.[1][2]

Cornwall began operating a bus route between Box Hill and Melbourne City Centre, and in 1930 began running buses between Box Hill and Mentone. The first depot was behind the petrol station on the corner of Station Street and Canterbury Road, in Box Hill South. The business was named after Ventura County, California where Cornwall had spent time after serving in World War I.[1]


In 1943 the Aspendale - Mordialloc service was acquired. In the late 1940s this was extended from Mordialloc to Mentone and in 1951 from Aspendale to Chelsea. Following the opening of Chadstone Shopping Centre in 1960 services from Burwood and South Oakleigh were added.[1]

In the 1950s and 1960s a number of operations were purchased:[1][3]

In 1957 a new depot was opened on the corner of Centre and Warrigal Roads, Oakleigh. This was followed in the mid 1960s by a depot on Mahoneys Road, East Burwood to replace the original Box Hill depot. In 1969 the Mitcham routes of C Young were purchased followed in September 1970 by Boronia Bus Lines from Don Nugent with 12 routes.[1]

In April 1987 Ventura acquired Bentleigh Bus Lines with three routes, and in December 1987 Hawthorn Bus Services, Rennies Bus Services, and Willis Bus Services all from Vic Haoust.[3][4] As a result of these purchases, it built a new depot at Knoxfield to replace East Burwood.

Further growth[edit]

In 2000 Ventura introduced the first Australian buses to run on ethanol fuel.[5][6]

In February 2000 Ventura purchased Mount Dandenong Passenger Service from the Frazer family.[7] In 2004 it purchased National Bus Company from the National Express Group becoming the largest private bus operator in Melbourne.[8][9]

On 5 August 2002, the State Government introduced the first SmartBus service (as a trial project) run by Ventura that replaced the old timetable of the 703 Middle Brighton stationBlackburn station with a new, high frequency service on route 703.

Due to the success of the initial SmartBus trial (patronage increased by up to 25%), the State Government introduced another service that Ventura operated, the former route 700 from Box Hill station to Mordialloc station via Warrigal Road. This was upgraded in April 2009 to the Red Orbital 903 service from Altona station to Mordialloc station via Sunshine, Essendon, Preston, Heidelberg, Doncaster, Chadstone and Warrigal Road.

In December 2009 Ventura purchased US Bus Lines from the Pulitano Group, operating route services in the outer east region. In July 2010, Ventura acquired Ivanhoe Bus Company, operating in the north and north east region.

In January 2012 Ventura purchased Grenda Transit from Grenda Corporation.[10][11] As part of the financing of the deal a 15% stake in Ventura was sold to the Intermediate Capital Group.[12]

In August 2013, as the result of the re-tendering of a number of Melbourne bus routes, the operation of SmartBus Route 903, and the Doncaster & North Fitzroy depots, were transferred to Transdev Melbourne, along with 346 buses.[13]

Ventura has grown from a one-man, one vehicle operator to a significant business with over 1,600 employees.


From the 1940s, Ventura standardised on Commonwealth Aircraft Corporation bodied Bedford OBs. After purchasing a variety of AECs, Albions, Bedfords and Leylands in the 1960s, Ventura settled on heavy duty Leyland Worldmaster, Leopard and Tiger chassis for its purchases in the 1970s and 1980s.[1]

In 1973 Ventura took delivery of the first of many Denning coaches. It would build up a sizeable fleet before scaling back its charter operations in the early 1990s.[1]

The purchases of Bentleigh Bus Lines/Hawthorn Bus Service saw the fleet expand further. Many non-Leyland buses joined the fleet including Bedfords, Elwoods, Mercedes-Benzs and Volvo B10Ms.

When Ventura sought new buses in 1992 Leyland had ceased production, so two Scania L113s and a Volvo B10M with Volgren bodies were purchased for evaluation.[14] Ventura settled on Scanias after the evaluation period and have since been the main chassis used in the Ventura fleet with 293 in the fleet as at May 2013.[15] It has also purchased 107 DesignLine bodied MANs. Since 2013 the fleet has switched to Volvo B7RLE's with Volgren bodywork. As of 2015, new deliveries have reverted to Scania, with their K310UB chassis with Volgren Optimus bodywork.

As at January 2014 the fleet excluding the Grenda Corporation fleets stood at 308.[15]

Fleet livery had long been light and dark blue with yellow signwriting. This was replaced in 2012 by a white with dark blue and yellow flashes livery. New deliveries are receiving the PTV standard white/orange Victorian route bus livery with existing buses being progressively repainted. Buses which will be replaced in the short term will retain the previous Grenda livery, the former Two-tone blue livery, the former Blue, Red & White livery of US Bus Lines or the Ivanhoe Bus Company green & yellow livery. Eight buses are painted in SmartBus livery for use on the Route 900 service, two are in V/Line livery and a plain white livery with Ventura signage has been adopted for school/charter vehicles

See also[edit]


  1. ^ a b c d e f g "The Ventura Story - 75 Years of Moving People" Australian Bus Panorama December 1999 page 19
  2. ^ "Stats and facts about Ventura" (PDF). Ventura Bus Lines. Retrieved 22 April 2013. 
  3. ^ a b Melbourne Metropolitan Bus Operators and Fleet Listings. Melbourne: Bus & Coach Society of Victoria. 1991. p. 64. 
  4. ^ "Victorian Buses in the Eighties" Australian Bus Panorama issue 6/8 May 1991 page 14
  5. ^ "National Express sells buses" The Age
  6. ^ Alternative Fuels Ventura Bus Lines
  7. ^ "Sale of MountDandybus" Australian Bus Panorama issue 15/6 June 2000 page 23
  8. ^ "New driving force behind Melbourne's buses" The Age 6 September 2004
  9. ^ Ventura acquires National Bus Company Victoria Australasian Bus & Coach
  10. ^ Grenda Announcement 18/11/2011 Grenda Corporation 18 November 2011
  11. ^ The man with the golden handshake The Australian 10 March 2012
  12. ^ "Family Business: Ventura Bus Lines" Business Spectator 25 October 2012
  13. ^ Carey, Adam (2013-04-26). "Anger as French company lands bus contract". The Age. Retrieved 2014-03-23. 
  14. ^ "Ventura Bus Lines" Australian Bus Panorama issue 8/4 December 1992 page 50
  15. ^ a b Ventura Group Australian Bus Fleet Lists

External links[edit]