Vera Bradley

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Vera Bradley
S&P 600 Component
Founded 1982
Founder Patricia Miller and Barbara Bradley Baekgaard
Headquarters Fort Wayne, Indiana, United States
Number of locations


(January 2017) 113 Full Line Stores + 46 Factory Stores
Key people
Robert Wallstrom (CEO)
John Enwright ( Interim CFO)
Theresa Palermo (Chief Marketing Officer)
Products handbags, luggage, fashion accessories
$26.8 million, or $0.72 per diluted share (before charges), for the fiscal year ended 1/28/17
Number of employees
Approximately 3100 as of January 2017

Vera Bradley is the name of an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia Miller in 1982.[1] The Fort Wayne, Indiana company produces a variety of products, including handbags, luggage, and accessories. It is most recognized for its patterned bags.[2]


While traveling through the Atlanta, Georgia airport, neighbors Barbara Bradley Baekgaard and Patricia Miller noticed the fact that there were no feminine looking luggage styles.[3] They started the company with five hundred dollars, (each contributing $250).[4] The name comes from Baekgaard's mother, Vera, who was a stylish inspiration, formerly a model for Elizabeth Arden.[3] Net revenues from continuing operations totaled $485.9 million for the fiscal year ended January 28, 2017.[citation needed]

Miller and Baekgaard were awarded the 1987 Entrepreneur of the Year Award for the state of Indiana byArthur Young/VENTURE Magazine.[5]

Products and Distribution[edit]

A Vera Bradley store at Kierland Commons in Scottsdale, Az.

Vera Bradley bags come in several sizes and styles, and different patterns and colors. There are handbags, totes, travel duffels, backpacks, and diaper bags. The company has broadened its product assortment from quilted cotton bags to include solid microfiber, leather, faux leather, and several other fabrications.

Vera Bradley also offers rolling luggage, wallets, electronic device cases (for laptops, phones, and iPads), glasses/eyeglass/sunglass cases, cosmetic cases, wrist accessories, jewelry, jewelry cases, umbrellas, accessories, stationery, and gifts.

The Company distributes its products through Vera Bradley Full Line stores, Vera Bradley Factory Outlet stores,, its annual outlet sale (held in Fort Wayne), approximately 2400 specialty gift retailers, approximately 740 department stores (Dillard's, Macy's, Von Maur, Belk, and Bon Ton), key accounts (such as QVC and Disney), and third party e-commerce sites.

The Vera Bradley Foundation for Breast Cancer[edit]

The Vera Bradley Foundation supports Breast Cancer Research at the Vera Bradley Foundation for Breast Cancer Research Laboratories at the Indiana University Cancer Center. Its biggest fund-raising event is the annual Vera Bradley Classic Women's Golf and Tennis Tournament in Fort Wayne, Indiana. Through October 2016, the Foundation has donated over $28 million to breast cancer research.


  1. ^ "Secretary of State Registration". Retrieved 2014-01-27. 
  2. ^ Wellington, Elizabeth (August 23, 2007). "Vera Bradley bags: Blooming hot". The Philadelphia Inquirer. pp. E01. 
  3. ^ a b Trebilcock, Bob. "Vera Bradley’s multi-channel success". MMH Editorial. Modern Materials Handling. Retrieved 2014-01-27. 
  4. ^ "Patricia R. Miller & Barbara Bradley Baekgaard". Education and Resources. National Women's History Museum. Retrieved 2014-01-27. 
  5. ^ "Hazelett Forum 2009: Randall L. Tobias Center for Leadership Excellence". Trustees of Indiana University. Retrieved 26 March 2016. 

External links[edit]