Vera Bradley

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Vera Bradley Sales, LLC
Public
Traded asNASDAQVRA
S&P 600 Component
Founded1982
FounderPatricia Miller and Barbara Bradley Baekgaard
HeadquartersFort Wayne, Indiana, United States
Number of locations
161 (July 2018) 104 Full Line Stores + 57 Factory Stores
Key people
Robert Wallstrom (CEO)
John Enwright (CFO)
Daren Hull (Chief Customer Officer)
Beatrice Mac Cabe (Chief Creative Officer)
Kevin Korney (Chief Merchandising Officer)
Stephanie Scheele (Chief Marketing Officer)
Mary Beth Trypus (Chief Sales Officer)
Productshandbags, luggage, fashion accessories
Revenue$454.6 million for the fiscal year ended 2/3/18
$21.5 million, or $0.60 per diluted share (before charges), for the fiscal year ended 2/3/18
Number of employees
Approximately 2730 as of January 2018
Websitewww.verabradley.com/ Edit this on Wikidata

Vera Bradley is the name of an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982.[1] The Fort Wayne, Indiana company produces a variety of products, including women's handbags, luggage and travel items, fashion and home accessories, and unique gifts. It is most recognized for its colorful patterns and quilted-cotton bags.[2]

Products and distribution[edit]

A Vera Bradley Full Line store at Jefferson Pointe in the Company's hometown of Fort Wayne, Indiana.
A Vera Bradley Full Line store at Jefferson Pointe in the Company's hometown of Fort Wayne, Indiana.
A Vera Bradley Full Line store at Jefferson Pointe in the Company's hometown of Fort Wayne, Indiana.

Vera Bradley is a designer of women’s handbags, luggage and travel items, fashion and home accessories, and gifts. The company has broadened its product assortment from quilted cotton bags to include solid microfiber, leather, and nylon fabrications.

Vera Bradley also offers many other items including, among others, luggage and travel accessories, wallets, cosmetic cases, wrist accessories, umbrellas, beach towels and bags, and gifts.

The Company also has licensed agreements for the following products: bedding, swimwear and cover-ups, readers/frames/sunglasses, stationery, tech products (including phone and tablet cases), socks, medical uniforms, and sleepwear/loungewear.

The Company distributes its products through Vera Bradley Full Line stores, Vera Bradley Factory Outlet stores, verabradley.com, its Annual Outlet Sale (held in Fort Wayne), approximately 2,400 specialty gift retailers, over 700 department stores (such as Dillard's, Macy's, Von Maur, and Belk), key accounts (such as QVC and Disney), and third party e-commerce sites. Licensed products are distributed through various venues including verabradley.com, Full Line stores, and/or specialty and department stores throughout the U.S.

References[edit]

  1. ^ "Secretary of State Registration". Retrieved 2014-01-27.
  2. ^ Wellington, Elizabeth (August 23, 2007). "Vera Bradley bags: Blooming hot". The Philadelphia Inquirer. pp. E01.