Veridian Credit Union
|John Deere Employees Credit Union|
Veridian Credit Union is a credit union in Iowa, with assets over 2.76 billion USD and a member base of over 190,000. As of December 2014, Veridian is the largest credit union in the state of Iowa and the 59th largest credit union in the United States.
Veridian was started in 1934 as John Deere Employees Credit Union in Waterloo, Iowa. In 1984, it became the John Deere Community Credit Union of Waterloo when the local community were allowed to join. In 1986, nearby residents in Cedar Falls also became eligible and it became the John Deere Community Credit Union.
In 2004 Deere & Company asked the credit union not to use "John Deere" in their name to avoid trademark and company confusion because it was no longer affiliated with the company. This led to it to begin using its current name starting January 2006. Its name is derived from the words "verdant" meaning green and growing, and "veritas" which is Latin for truth.
Its current CEO and President is Monte Berg.
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- DeWitt, Jennifer (21 July 2005). "Credit union will shed Deere name : Business". The Quad-City Times. Retrieved 2015-12-06.
- "Veridian Credit Union: Private Company Information - Businessweek". Businessweek.com. Bloomberg Businessweek. Retrieved 2015-12-06.