Versus IO

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Type of site
Owner URGE IO GmbH
Commercial Yes
Launched April 1, 2012; 5 years ago (2012-04-01)
Current status Online

Versus is an online comparison tool for mobile phones, tablets, cameras, camcorders and cities. Versus aims to be the #1 destination to help users make informed buying decisions. It is the world’s first & only multi-language all-algorithm and big data driven content provider generating fully automated natural text. With a keen focus on the user interface, the comparison platform turns raw data into natural language and simplifies complexity. In using Versus, consumers are able to view results in a simple and clear format, without ‘information overload’ and ultimately allowing users to digest complex product data quickly and efficiently.

Versus plans to add an additional 640 categories, to include real estate, motorcycles, food, credit cards, banks, plastic surgeons and even people. Unlike similar sites, the comparisons do not include user reviews but are strictly based on technical specifications such as screen resolution and processing power; the site then presents the results pointing out why one should prefer a product over the other.[1] The service has been launched in April 2012 by a German startup, URGE IO, and is currently available in 18 languages; it claims 500k monthly visits and a 60% page-view growth rate on a monthly basis.[2]


  1. ^ "VERSUS IO Aims To Compare Anything". TechCrunch. Retrieved 11 March 2013. 
  2. ^ "Should you choose this one or that one? VERSUS IO gets to the heart of the matter". TheNextWeb. Retrieved 11 March 2013. 

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