Verve (Indian magazine)
Vidya Balan on the cover of August 2016 edition.
|Company||Indian and Eastern Engineer Ltd.|
Verve is India's premier and only home-grown luxury and lifestyle magazine for women that has been in publication since 1995. The magazine celebrated its 20th anniversary in 2015.
History and profile
Verve was launched in 1995. Anuradha Mahindra, wife of industrialist Anand Mahindra, is the founder, editor and publisher. Mala Vaishnav is the managing editor of the publication and Falguni Kapadia is the CEO. Verve magazine is an Indian magazine, not owned or run by a foreign company. About 80 per cent of its readership is in cities. The south Mumbai-based publishing organisation also produces specialised in-house magazines, coffee-table books and supplements for leading brands.
The luxury magazine focuses on women's lifestyle, including trends, national and international fashion, arts and culture, beauty, travel, food and spaces. Verve is known for its strong people focus, with in-depth interviews with famous people, Bollywood stories and also remains a platform for the discovery of new talent.
Verve has an annual Power Issue (curated list of the power women of the year in June), the annual Best Dressed Issue (curated list of the best dressed women of the year in October) and the January fresh list which has a curated list of young achievers. Verve has an art-themed issue in July and bridal issue in September. Verve celebrates its anniversary in December.
Verve started out as a quarterly publication in 1995. It then became a bi-monthly (coming out every 2 months) in 2005 and finally made the change over to a monthly in 2007 to keep pace with growing readership demands.
Verve has a Verve Man supplement that started in 2009 as an annual property, and is from 2014 a bi-annual property. Celebrities to have made the cover of Verve Man: Kunal Kapoor, Imran Khan, Abhay Deol, John Abraham, Shah Rukh Khan and Ranbir Kapoor. 
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