Verzuz

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Verzuz
Verzuz logo.jpg
Presentation
Hosted by
FormatLive streaming (video)
Created byTimbaland and Swizz Beatz
UpdatesOngoing weekly
Production
No. of seasons2
No. of episodes21
Publication
Original releaseMarch 24, 2020 – present
Provider
Websitehttp://verzuztv.com/

Verzuz, also known as Verzuz TV, is an American webcast series created by producers Timbaland and Swizz Beatz.

Verzuz was introduced during the COVID-19 pandemic as a virtual DJ battle, with Timbaland and Swizz Beatz facing off in its first iteration through an Instagram Live broadcast in March 2020.[1]

The series invites two music icons, predominantly R&B and hip-hop, to highlight their discographies in two 10-song rounds during a three-hour session.

Noteworthy broadcasts include battles between producers Teddy Riley and Babyface, singers Erykah Badu and Jill Scott, Brandy and Monica, and rappers Ludacris and Nelly, as well as Young Jeezy and Gucci Mane.

Beginning of Verzuz[edit]

Verzuz began as an impromptu broadcast before taking on the form of a brand, adopting a logo and official social media accounts with subsequent matches.[2] The Verzuz brand gained its official trademark in April 2020, as registered by Timbaland.[3] In August 2020, after a bidding war, the series began a partnership with streaming service Apple Music and social media platform Twitter, integrating Apple's audiovisual capabilities with Twitter's social-engagement aspect, a first for the former.[4]

The idea of creating a live battle was conceived by Timbaland and Swizz Beatz in 2017, which led to a 'producer clash' battle during a Hot 97 Summer Jam concert in 2018.[5] The live show consists of two challengers in the entertainment industry who compete with their best hit record. There are no actual winners chosen. In an ABC News interview, Swizz Beatz stated "The people won, the culture won, music won" in reference to the music sales and online streams gradually increasing due to both newfound interest and curiosity.[6] Though no winners are selected, Billboard magazine has released scorecards and breakdowns of the battles and selected winners based on these observations.

The Verzuz webcast became a highly anticipated online streaming show during the COVID-19 pandemic.

Only two Verzuz matches so far surpassed over a million views, The Jeezy vs Gucci Mane Verzuz was the most watched webcast with over 1.8 million Instagram viewers (5.5 Million across streaming platforms), breaking Brandy vs Monica Verzuz record, which was the first live stream webcast to pass the million mark with over 1.2 Million views.[7][8]

Season 2 of Verzuz began on November 19, 2020.

Format[edit]

Instagram live streaming broadcast[edit]

In its initial inception, the Verzuz battles were performed remotely over Instagram live due to the COVID-19 Pandemic.[9] [10]The majority of U.S. states were under strict quarantine to prevent the spread of Coronavirus. Challengers often used their own cell phone/tablet device or web camera to live-stream on Instagram live through their verified artist page.[11] Initially, challengers added or requested each other's Instagram accounts to communicate virtually on Instagram Live. The first time this format changed was in the challenge between Bounty Killer vs Beenie Man, in which both challengers appeared together under the VerzuzTV Instagram channel instead of their own channels.

The Verzuz battle may consist of up to 20 rounds of what would be an artist's hit songs or hit features/collaborations to go head to head against each other. During the battle, the artist will play each song one after another, through audio sound systems via computer or recording studio equipment. This format has changed also with the battle of Bounty Killer & Beenie Man who fully performed live with microphones along with DJ's/Sound Equipment, which in turn also provided good acoustics and feedback without interruptions. There was a first attempt by record producer Teddy Riley to perform live against Babyface, but because of technical difficulties, it was unsuccessful.

For the majority of the music tracks selected by the artist, they often share trivial personal stories about the creation of the song and the experience surrounding it before playing or performing the track. Oftentimes, the artist on both sides would gloat or boast themselves to show their competitive spirit along with having the authority of 'bragging rights'.[12]

For many of the live broadcasts, the celebratory competitive streaming went on for an estimated 2 hours long with the exception of continuing on their own live feed after the event was over to allow fans and followers to engage with them.

In the past, some technicalities forced a video stream to get booted off due to weak wifi connection, or a licensed copyrighted song that could only be played to a minimum of 90 seconds before being cut off stream. On occasion, most broadcasts had an allotted time of 1 hour per stream, due to Instagram's rules of live streaming, which cause the artist to restart another live session and continue where they left off. However, during the battle of Jill Scott & Erykah Badu, the live feed stayed continuous for more than 2 hours without booting out with the exception of Badu's live being cut short from wifi-technicalities.

Viewers who are observing the challenges can watch the feed from their electronic device, phone, tablet or computer with their Instagram accounts. It is simultaneously enjoyed as a watch party or listening party with other individuals, whether at home together or as a virtual population over the live stream. Viewers interact by commenting their opinions, judgement, reactions, emotions, and may use special character emojis as a form of expression. Some individuals may try to keep score but ultimately get lost in the rounds.

Technical issues[edit]

The streaming service was mired in technical impediments since its inception. Because of the overwhelming response of complaints from viewers, Swizz and Timbaland implemented a new rule on May 25, 2020, that the future participants are required to use equipment kit provided by the brand Roland, who created a new set up to supply the best audio as possible to prevent issues from continuing. Stating, "You cannot do VERZUZ unless you use the technology that we're sending you, because we're sending it to you for a reason."[13]

New broadcast[edit]

As nationwide quarantine started to loosen restrictions of social gatherings and began to start public re-opening phases, the lineups in the 2nd part of the series broadcast the event live in-person to stream over Instagram as well as Apple Music, which began streaming the presentation live in HD on June 19, 2020. The live broadcast feed presented by Apple Music, is recorded using Television Studio equipment, teleprompters and a simple character generator editing used to display viewer comments from Twitter, also a ticker format of the stylized names of the challengers integrating with the Verzuz 'V' logo, along with providing the sponsors. As with the Instagram live presentation, it continued in the same format as the first series with improvements of the audio quality as a result of using the Roland equipment. The video feed has also improved. Microphones are offered to the participants as well.

The new updated series stayed consistent of having challengers meet face to face sharing one room often with DJs or piano accompaniment while continuing to social distance. The participants gathered with an entourage as the event was held from a selected venue. Locations of the venue included, Tyler Perry Studios, which was used for the Brandy vs Monica broadcast and the Fillmore theater in Philadelphia, used for the Gladys Knight vs Pattie LaBelle broadcast. The Bounty Killer vs Beanie Man Verzuz in the first series, was held at a club venue in Jamaica, and was the first in-person webcast stream.[14] The colorful set designs are built to complement the style and vibe of the artists. The Apple broadcast can only be watched in the Browse section of Apple Music when the event is live, not to be confused with Apple TV browse section, although it can be watched on the Apple Music app via the Apple TV app.

The Verzuz broadcast of Brandy vs Monica broke records in numbers over Instagram with over 1.2 Million live viewers on that platform being the first webcast to reach that peak, although during the Teddy Riley vs Babyface broadcast in the first series, it was reported 3.7 Million people attempted access to view the live broadcast but was unsuccessful of joining the feed due to Instagram live viewership algorithm never reaching 1 million, forcing viewers losing the place of joining the stream upon exiting and possibly being locked out of viewing the stream. The result of this later began to open the population for more viewership on Instagram.

The Verzuz Effect[15][edit]

Following the webcast, the official 'audio-track only' recap playlist of Verzuz can also be played on TIDAL music streaming services as well as Spotify and Apple Music, which also streams the artists catalog the day of the event. Video Recaps are streamed on Verzuz official YouTube Channel along with other unofficial re-uploads.

Sponsorship[edit]

Verzuz is sponsored by the alcoholic beverage company Ciroc, which is dubbed the official adult beverage for the celebration.[15][14] Apple Music became the official sponsor for the event, in which the artists music can be searched, downloaded and streamed over their platform as done with Tidal.

Apple also began launching its first advertisement of the then, upcoming battle of Fabolous vs Jadakiss in June 2020 and proceeded to release scripted teaser promos of the contenders (Featuring: Ray J, Monica, Mekhi Phifer, Gladys Knight and Patti LaBelle) leading up to the main event in the weeks following.

The Brandy vs Monica 3-part teaser promo features a young boy who crosses paths with Ray J, discovers a secret letter purposely left by Ray J., which leads him to the hidden treasure of 'The Vocal Bible'. Monica is featured as she goes on a heist in an art museum to steal her album collection that was in a secure vault. Mekhi Phifer who starred as the 'boy' Brandy and Monica was fighting over in "The Boy is Mine" music video, is featured getting an unexpected call from both of them, while leaving a market to return home to his wife, he then confessed to viewers he's a faithful married man and would not get involved in that situation. The Gladys Knight vs Patti Labelle 2-part promo featured both of the ladies preparing a large southern meal while singing one of their hit songs asking each other what they are bringing.to the battle.

Challenges[edit]

Each battle are often paired up by the genre of categories. Where a Music producer will go up against another Music Producer, Songwriter against Songwriter, Vocal Production (example: Vocal Artist against Vocal Artist [Sub category: Singer vs. Singer or Rapper vs. Rapper] ). Each artist has up to 20 tracks prepared to use in the battle. The guidelines for competing are to have produced, written or sang on the track used. As for many rap artists, they can use their collaborations or 'feature' segments from other artist tracks. Producers who 'remixed' a track have been called in question, especially if they are not the originator of the song produced, as a pun joke from Babyface,[16] but is still acceptable as it is a form of their own works. The winners are solely to the discretion of the viewers' preference, there are no direct chosen winners, however accolades surrounding an artist's accomplishments may make one person outshine the next. The real winners are the views counted by how many tuned in to watch as it shows the popularity and support given. During the battle, they are allowed to gloat, flaunt, tease as it is friendly competition. Spectators, whether celebrities or general viewing public, keep score on who they believe won each round sometimes losing count. The challenger usually feeds off the last contender's song choice or word play 'puns' to complement the flow. The curators who preside over the live feed remotely monitor the competition.

Verzuz Season 1[edit]

Part 1[edit]

Quarantine / Remote Virtual Webcast (Instagram Live)
# Line Up / Match Category Date Instagram Live Viewers (estimated) Duration Billboard Scorecard Winner

(WINS|LOSS|DRAW)

1 Swizz Beatz vs Timbaland[17] Music Production & Songwriting/Vocals March 24, 2020 22,000 apex peak 5 Hours No Data Available
2 Boi-1da vs Hit-Boy[18] Music Production & Songwriting/Vocals March 27, 2020 18,600 apex peak 2 Hours
3 The Dream vs Sean Garrett[19] Songwriting & Music Production March 28, 2020 46,000 apex peak N/A
4 Ne-Yo vs Johnta Austin[20] Songwriting & Music Production March 29, 2020 80,300 apex peak N/A
♣♠ French Montana vs Tory Lanez[21] ±('Quarantine Radio' Verzuz) Vocal Production & Recording March 31, 2020 81,500 apex peak 45 Minutes
5 Scott Storch vs Mannie Fresh[22] Music Production & Songwriting/Vocals April 1, 2020 145,000 apex peak N/A
6 Ryan Tedder vs Benny Blancco Music Production & Songwriting/Vocals April 2, 2020 12,000 apex peak N/A
7 T-Pain vs Lil Jon[23] Music Production & Songwriting/Vocals April 4, 2020 270,000 apex peak N/A
8 RZA vs DJ Premier Music Production & Songwriting/Vocals April 11, 2020 150,000 apex peak[24] N/A DJ PREMIER[25] (14-9-2)
9 Teddy Riley vs Babyface Music Production / Songwriting &

Vocal Recording

April 18, 2020

April 20 (Rematch)

400.000 (Day 1)

500,000 (Rematch) apex peak

3.7 Million attempted access

1 Hour

1 Hour 40 Minutes

BABYFACE[26] (13-10-2)
10 Erykah Badu vs Jill Scott Vocal Production / Songwriting & Recording May 9, 2020 700,000 apex peak 3 Hours ERYKAH BADU[27](11-9-4)
11 Nelly vs Ludacris Vocal Production / Songwriting & Recording May 16, 2020 500,000 apex peak 2 Hours LUDACRIS[28] (12-9-4)
12 Bounty Killer vs Beenie Man Vocal Production / Songwriting & Recording May 23, 2020 500,000 apex peak 1 Hour 50 Minutes BEENIE MAN[29] (13-10-3)
13 112 vs Jagged Edge Vocal Productions / Songwriting & Recording May 25, 2020 262,000 apex peak 1 Hour 40 Minutes 112[30] (13-9-3)

† Other Media have also contributed scorecards for their selected winner:

Vibe Magazine Winner: Beenie Man [13–10–3][31]

Revolt TV News Winner: 112 [11–8–1][32]

♣♠ *A New York magazine catered to pop culture, Vulture gave a full list of winner results of all the battles from VERZUZ, including an exclusive "Quarantine Radio" verzuz battle featuring French Montana vs Tory Lanez. Winner: French Montana[33]

±"Quarantine Radio", was an independent daily Instagram Live webcast / radio show created and hosted by Tory Lanez that went viral in March 2020, and was placed on temporary suspension in April 2020 due to Instagram's code of conduct and content violations. The show has not streamed any new live broadcasts since the ban lifted, but operates under another Instagram account.[34][35]


Notable moments from the Part 1 battles include:

  • American producer and singer Teddy Riley was the subject of online jokes, parody and criticism for technical difficulties during his battle with Babyface. He was heavily criticized for poor production values, weak Wi-Fi signals and being overconfident. This caused the challenge to be rescheduled for another day.[36] Nelly also faced similar criticism due to his live feed freezing often and for inaudible audio, for which he blamed "severe weather storms".[37]
  • Rapper Ludacris faced backlash after previewing a new song during the battle with Nelly, which contained suggestive humor towards R, Kelly, Bill Cosby and Rosanne Barr. He later addressed the subject on Atlanta's V103 radio show with Big Tigger: "Sometimes when you speak on record, you speak on it like its just me and you having a conversation as friends, you're just speaking and being honest, and I saw a lot of people misconstrue or didn't understand what I was saying" to which he asked Big Tigger what he thought he meant and Tigger response to defending him was "I think what you're trying to say is: 'I love his music and what he brought to the table but I am a father of daughters and you're not going to be around my daughters' " Ludacris responded: "You're a smart man, it's just that simple".[38]
  • During the Bounty Killa vs Beenie Man battle, police interrupted to address possible noise or social distancing complaints. The situation was quickly de-escalated and the battle continued uninterrupted.
  • The May 25, 2020 battle of 112 and Jagged Edge did not feature 112 members Daron Jones and Q Parker, who exited the group in 2019.[39] Legendary R&B singer Keith Sweat made a brief on-screen appearance in 112's live stream to show support of both artists. Jagged Edge faced technical difficulties with their audio which led to another series of online jokes. 112 boasted about their Grammy and MTV Video Music Awards for "I'll Be Missing You" and repeatedly highlighted Ciroc bottles showing their respect for the founder and chief executive of their former label Bad Boy Records, Diddy. Music producers Jermaine Dupri and Bryan-Michael Cox were also in attendance with Jagged Edge.[40]

Part 2[edit]

Verzuz went under new rule changes and technical maintenance to provide quality performances and returned on May 31, 2020 with a special Verzuz.[41]

Each broadcast in this 2nd part of the series stayed consistent with better video and audio quality.

*Upcoming line-ups that have been recently revealed and discussed in a full facetime conversation with Timbaland & Swizz Beatz: Ashanti vs. Keyshia Cole and Bone Thugs-n-Harmony vs Three 6 Mafia, which is in the works. Other considered options were Monica vs Brandy (in which Monica's decision to participate is weighing in the balance, but initially accepted).[42] The two producers are also considering Destiny's Child vs TLC, Keith Sweat vs Bobby Brown to name a few. The series would most likely explore other cultures of music, touching on Gospel, Latin, Africa & Soca sound clash, but it may only take place if artists follows the new guideline of rules and regulations. and if the artists energy are in tact and agree to participate.

Live In-Studio/Theater/Venue Webcast (Instagram Live & Apple Music)
# Line Up / Match Category Date Instagram Live Viewers (estimated) Duration Billboard Scorecard Winner
14

♥♥

Kirk Frankiln vs Fred Hammond

with opening words and prayer by Bishop T.D. Jakes

"THE HEALING" – Special Edition

Gospel music Production / Songwriting & Vocals

May 31, 2020 276,000 apex peak 2 Hours

20 Minutes

NO JUDGMENTS
15 Alicia Keys vs John Legend "JUNETEENTH CELEBRATION" - Special Edition

Music Production /

Songwriting & Vocals

June 19, 2020 154,000 apex peak 2 Hours

30 Minutes

NO JUDGMENTS
16 Fabolous vs JadaKiss Hip Hop Music Production, Songwriting/Lyrics & Vocals June 29, 2020 387,000 apex peak 1 Hour

20 Minutes

JADAKISS[43] (15-9-2)
17 DMX vs Snoop Dogg Hip Hop Music Production, Songwriting/Lyrics & Vocals July 22, 2020 525,000 apex peak 2 Hours DMX[44] (12-10-4)
18 Rick Ross vs 2 Chainz Hip Hop Music Production, Songwriting/Lyrics & Vocals August 6,

2020

215,000 apex peak 2 Hours RICK ROSS[45] (11-10-4)
19 Brandy vs Monica

(Live from Tyler Perry Studios)

Pop/R&B Music Production,

Songwriting/Lyrics & Vocals

August 31, 2020 1.2 Million apex peak 2 Hours

30 Minutes

BRANDY[46] (12-7-5)
20 Gladys Knight vs Patti LaBelle

(Live from THE FILLMORE in Philadelphia)

"ONE NIGHT ONLY MASTER CLASS"

R&B/Soul Music Production Songwriting/Lyrics & Vocals

September 13, 2020 600,000 apex peak 2 Hours ≠ DRAW TIE[47]

GLADYS KNIGHT &

PATTI LABELLE (7-7-5)

♥♥ *A Special VERZUZ webcast titled "The Healing" was streamed live on May 31, 2020, in honor of lifting awareness and providing comfort from the racial climate of ongoing police brutality in the United States. The event began with opening word and prayer by Bishop T.D. Jakes. Kirk Franklin & Fred Hammond celebrated various music from their catalog.[48] During the webcast, special appearances were made by notable stars in the gospel genre: Grammy Nominated Gospel Artist Marvin Sapp, appeared to interlude his landmark song "Never Would Have Made It" and Grammy Award winner, Tamela Mann appeared to fully sing live, "Take Me To The King". Even though this special verzuz was a celebration with no intentions to battle and was used as a platform service to uplift and heal the world, Revolt TV declared Kirk Franklin as champion scoring at 17–4.[49]

† Other Media have also contributed scorecards for their selected winner:

Revolt TV News Winner: Jadakiss [11–9][50]

≠ DRAW/TIE - According to the Billboard Magazine Scorecard, Gladys Knight & Patti LaBelle both won for their Verzuz match, respectively. Making them the first contenders judged from Billboard to score a draw in the series.[51]


Notable moments from the Part 2 battles include:

  • During the special Verzuz dubbed "The Healing", Kirk Franklin started off the celebration with some light humor addressing his height and also his facial resemblance with the rapper Plies, while playing the keyboard; he provided comic relief throughout the webcast. Fred Hammond broke down and shed tears while singing his song, "Just To Be Close to You", Kirk also shared a flirty dance with his wife during his song "Melodies From Heaven". Hammond and Franklin takes a brief moment to call in to send comfort to Ahmaud Arbery's mother, and offer support and prayers. Fred Hammond ended the celebration with a touching, spiritual, final prayer.[52]
  • In the Alicia Keys vs John Legend Verzuz, Legend was constantly teased in the comments for his tropical sweater and simple go to move: The "1-2-Step" dance during his song selections. Alicia re-enacted her famous phone call scene from "You Don't Know My Name", accompanied by Legend, who sang the background vocals and played piano. John Legend played 2 newly released singles "U Move, I Move" feat. Jhene Aiko and "Never Break".
  • During the DMX vs Snoop Dogg battle, DMX revealed that he was inspired to use the term "Get at Me Dog" after meeting Snoop Dogg in New York City. Snoop also revealed that a young Bow Wow was the voice used in the "Classroom Intro" skit on Snoop Dogg's seminal debut album Doggystyle leading into the track "Gz and Hustlas" , stating Dr. Dre was afraid to use him for the album due to the album being so explicit. He also acknowledged that Pharrell encouraged him to emphasize his "sexy side" for the song "Beautiful" , though Snoop was wary of doing so before Pharrell convinced him otherwise . DMX also poked fun at his own weight gain stating he would take off his shirt if the audience live got to 1 million views but they would look like the number '10' on screen (Snoop being 1 for his slim figure and DMX being 0 based on his weight). DMX encouraged young rap artists to "write that pain", after Snoop testified that the lyrics from "Slippin" gave him goose bumps, calling it a "gangsta Holy Ghost". The Verzuz celebration ended with both rappers freestyling to various hip-hop instrumentals.
  • In the Rick Ross vs 2 Chainz Verzuz, 2 Chainz employed a stunt in the battle as he used strippers and large amounts of money as props during his verse in "Bands A Make Her Dance", noting that both of the artists are from the southern United States, and how strip clubs "run" the south. Rick Ross's girlfriend Peaches gave Ross a massage during one of his songs and continued to do so for a short time afterwards. Timbaland was in attendance for this battle.
  • At the start of the Brandy vs Monica Verzuz, it was said that Senator and Democratic Party Vice Presidential nominee Kamala Harris sent her blessings and encouragement to the contestants and also urged viewers to vote. Monica confessed she wanted to do a Verzuz after Missy Elliott persuaded her to do so because Monica wanted to have a face to face conversation with Brandy after the years of escalating rumors of a "catfight" between the two which compelled them to settle their differences. Brandy said that she did in fact once have a physical confrontation with Monica years before the battle. Brandy dedicated "Missing You" to various legends who died, while Monica dedicated "For You, I Will" to deceased celebrated basketball player Kobe Bryant's wife Vanessa. Monica played her new song "Trenches".[53]
  • The master class Verzuz featuring Patti LaBelle & Gladys Knight was met with both artists admiring each other as they acknowledged how long they have been friends in the entertainment industry. Gladys Knight admitted she was unaware what Verzuz was until her son told her that she should do it, as with Patti acknowledging that her son also persuaded her to do it and mentioned that her choice would be with Gladys. Patti Labelle talk about how difficult it was to shoot the music video to "If You Asked Me To" immediately the day after her sisters funeral. Both ladies made a public service announcement to respect each other after the song "Licence to Kill", stating the name of the song does not give people the right to harm another person. They both gave honorable mentions to many female singers who came before them and after. Patti was not aware of what "Lady Marmalade" meant and said the ladies of Labelle were confronted afterwards for its inappropriate meaning. Former First Lady Michelle Obama and Oprah Winfrey tuned in to the webcast. The celebration ended with a special appearance by their long time friend Dionne Warwick, as they all sang "That's What Friends Are For" & "Superwoman".

Verzuz Season 2[edit]

Season 2 returned November 19, 2020
# Line Up / Match Category Date Instagram Live Viewers Duration Billboard Scorecard
21 Jeezy vs Gucci Mane Hip Hop Music Production, Songwriting/Lyrics & Vocals November 19, 2020 1.8 Million apex peak 1 Hour 40 Minutes JEEZY[54] (12-9-5)

Notable Moments from Season 2 include:

  • During the Jeezy vs Gucci Mane Verzuz, Jeezy slightly addressed the past 15-year discrepancy between him and Gucci Mane after Gucci performed one of his diss songs towards him, expressing his dislike of that action and that he extended himself to do a verzuz with Gucci for the culture stating "We are the culture". He adds on by giving respect to recent rappers who lost their lives, including King Von, Pop Smoke & Nipsey Hussle. The pair ended the verzuz performing their collaborative song "Icy" for the first time in years. Gucci ended with an apology to Jeezy, in which he accepted. The adult club Magic City was the venue used to hold the event. Politician Stacey Abrams virtually opened the event by sending her salute to the contenders and encouraging people to vote in the Georgia Elections. In a Instagram Live following the battle, Swizz & Timbaland reflected on the verzuz and stressed the impact it had on rapper/street beefs and acknowledged that the two made some "Big boy decisions" by ending their 15-year dispute, hoping it will lead to less violence from upcoming and present rappers.

Critical response[edit]

Billboard magazine gave a scorecard sheet ranking the battles from least to favorable, placing the Jill Scott vs Erykah Badu battle at the number 1 spot.[55]

The series popularity quickly drew in many viewers as a way to cope while on quarantine during the COVID-19 pandemic, it became a vehicle for viewers to laugh, sing-a-long, dance, go back in time feeling nostalgic, watch other entertainers communicate and interact with one another through comments and replies while watching and also with each other on-screen during battle, and also it united everyone together during the crisis.[56]

The battles are rooted to pit each artist up against each other, but is done tastefully, ending in praises and celebration. One battle noted of this, was the Erykah Badu vs.Jill Scott match-up, where both were classy and honored each other by complimenting their successes. It was a way to empower women.[57]

Many notable people have tuned into VERZUZ TV, among those were former First Lady of the United States Michelle Obama, Oprah, Patti LaBelle, Ziggy Marley, Steve Harvey, Bobby Brown, Jamie Foxx to name a few. Major media outlets such as ABC News[58] and CNN[59] have also covered stories over the social media phenomenon.

There has been talk of Swizz Beatz, Timbaland, and comedian Kevin Hart organizing a similar series of matchups between stand-up comics, although there was evidently little to no discussion of the matter beyond one conversation and there has so far been no word on whether or not the idea will actually enter development.[60]

Awards[edit]

VERZUZ has won the Webby Award in the category of Special Achievement – 'Break the Internet' Award in May 2020, breaking the Instagram record for live streaming with over 750K viewers.[61] Verzuz creators Timbaland & Swizz Beatz were the Honoree recipients of the "Shine A Light Award" shared with DJ D-Nice at the 2020 BET Awards.[62]

References[edit]

  1. ^ Leight, Elias; Leight, Elias (October 29, 2020). "Verzuz's Founders Timbaland and Swizz Beatz -- Future 25". Rolling Stone. Retrieved November 12, 2020.
  2. ^ "7 Unofficial Rules For the Verzuz IG Battle Series (i.e. How Not to F--k Verzuz Up)". Billboard. April 22, 2020. Retrieved September 1, 2020.
  3. ^ Miss2Bees (April 22, 2020). "Timbaland Reportedly Files to Trademark 'Verzuz TV'". The Source. Retrieved May 24, 2020.
  4. ^ Halperin, Jem Aswad,Shirley; Aswad, Jem; Halperin, Shirley (August 12, 2020). "Inside Verzuz's Collaboration With Apple and Twitter". Variety. Retrieved September 1, 2020.
  5. ^ "Timbaland and Swizz Beatz DJ Battle Show Drawing Network Attention". TMZ. Retrieved May 24, 2020.
  6. ^ "Video: Swizz Beats and Timbaland create an online beat battle called Verzuz". ABC News. Retrieved May 24, 2020.
  7. ^ "Brandy and Monica address beef in record-breaking Verzuz battle notching 1.2 million views", ew, archived from the original on September 1, 2020, retrieved September 1, 2020
  8. ^ "Brandy vs. Monica: "The Boy Is Mine" Verzuz Battle That Broke The Internet", online, archived from the original on September 1, 2020, retrieved September 1, 2020
  9. ^ Coscarelli, Joe (November 20, 2020). "Jeezy and Gucci Mane Address 15-Year Beef in Heated Verzuz Livestream". The New York Times. ISSN 0362-4331. Retrieved November 25, 2020.
  10. ^ "Why you should be watching Verzuz, Timbaland and Swizz Beatz's Instagram Live series". NBC News. Retrieved November 25, 2020.
  11. ^ November 2020, Henry T. Casey 20. "How to watch Verzuz: Gucci Mane vs Jeezy battle on Instagram Live and Apple Music". Tom's Guide. Retrieved November 25, 2020.
  12. ^ Jenkins, Craig (November 20, 2020). "All the Verzuz Battles, Ranked". Vulture. Retrieved November 25, 2020.
  13. ^ "Timbaland & Swizz Talk Jagged Edge, Announce New Rule For VERZUZ Battles". HotNewHipHop. Retrieved May 26, 2020.
  14. ^ a b Francis-Pitt, K'Shema (May 23, 2020). "Diddy on board with Ciroc as official drink sponsor for Beenie 'Verzuz' Bounty". IrieFm. Retrieved November 25, 2020.
  15. ^ a b "The Verzuz Effect". Billboard. Retrieved November 25, 2020.
  16. ^ "Babyface's Most Glorious Trash Talk Moments Battling Teddy Riley On Instagram Live". NewsOne. April 21, 2020. Retrieved May 24, 2020.
  17. ^ Holmes, Charles (April 6, 2020). "'UFC With Creatives': How Swizz Beatz and Timbaland Launched Live Songwriting Battles". Rolling Stone. Retrieved May 26, 2020.
  18. ^ "Boi-1da and Hit-Boy Go Head To Head In Epic Beat Battle". Sidedoor Magazine. Retrieved May 26, 2020.
  19. ^ Haffenden, Dayna (March 29, 2020). "The-Dream and Sean Garrett go head-to-head in Battle of the Songwriters". REVOLT. Retrieved May 26, 2020.
  20. ^ "Ne-Yo And Johnta Austin's Epic R&B Battle: Here Are The Hits". Vibe. March 30, 2020. Retrieved February 26, 2020.
  21. ^ Berry, Peter A. "A Look at the Hip-Hop Events Happening During Coronavirus Quarantine". XXL Mag. Retrieved May 28, 2020.
  22. ^ "Mannie Fresh And Scott Storch Go Toe-To-Toe In Instagram Live Battle". Vibe. April 1, 2020. Retrieved May 26, 2020.
  23. ^ "Lil Jon vs. T-Pain Instagram Live Battle Sets Record Viewership, Debut New Songs". The Latest Hip-Hop News, Music and Media | Hip-Hop Wired. April 5, 2020. Retrieved May 26, 2020.
  24. ^ [https://www.complex.com/music/2020/04/rza-dj-premier-beat-battle-full-stream Watch RZA and DJ Premier's Entire 2-Hour Verzuz Battle ]
  25. ^ "RZA Vs. DJ Premier Verzuz Battle Recap & Scorecard". Billboard. April 12, 2020. Retrieved May 26, 2020.
  26. ^ "Babyface vs. Teddy Riley: Battle Recap & Scorecard". Billboard. April 20, 2020. Retrieved May 25, 2020.
  27. ^ "Jill Scott vs. Erykah Badu Verzuz Battle: See Billboard's Scorecard". Billboard. May 10, 2020. Retrieved May 25, 2020.
  28. ^ "Nelly vs. Ludacris 'Verzuz' Battle: Scorecard and Winner". Billboard. May 16, 2020. Retrieved May 25, 2020.
  29. ^ "Beenie Man & Bounty Killer 'Verzuz' Battle: Scorecard and Winner". Billboard. May 24, 2020. Retrieved May 25, 2020.
  30. ^ "112 & Jagged Edge 'Verzuz' Battle: Scorecard & Winner". Billboard. May 25, 2020. Retrieved May 26, 2020.
  31. ^ "The Score: Beenie Man and Bounty Killer's 'Verzuz' Battle". Vibe. May 24, 2020. Retrieved May 28, 2020.
  32. ^ Class, DJ First (May 26, 2020). "112 defeats Jagged Edge in Verzuz battle — see REVOLT's scorecard here". REVOLT. Retrieved May 28, 2020.
  33. ^ Jenkins, Craig (May 27, 2020). "All the Verzuz Instagram Live Battles, Ranked". Vulture. Retrieved May 28, 2020.
  34. ^ "Tory Lanez Says Instagram 'Didn't Want Me To Win' After Quarantine Radio Shut Down". Essence. Retrieved May 28, 2020.
  35. ^ Moorwood, Victoria (April 8, 2020). "Instagram CEO addresses Tory Lanez's Quarantine Radio suspension". REVOLT. Retrieved May 28, 2020.
  36. ^ "Babyface And Teddy Riley's Botched Instagram Live Battle Proves Less Is More". Vibe. April 19, 2020. Retrieved May 24, 2020.
  37. ^ "The Nelly vs. Ludacris Hilariously Savage IG Battle Reactions We Need In Our Lives". BET.com. Retrieved May 24, 2020.
  38. ^ "Ludacris Explains Meaning Behind Controversial R. Kelly Lyric". Complex. Retrieved May 24, 2020.
  39. ^ Hudson, Tanay (May 23, 2020). "Two Members Of 112 Won't Be Participating In The Jagged Edge vs. 112 Verzuz Battle". MadameNoire. Retrieved May 26, 2020.
  40. ^ "People Had Jokes About Jagged Edge's Audio Issues During 'Verzuz' Battle Against 112". Complex. Retrieved May 26, 2020.
  41. ^ "Swizz Beatz & Timbaland Announce New Rules For 'Verzuz' Battles After Jagged Edge Experienced Audio Issues In Their Battle With 112 – The Shade Room". theshaderoom.com. Retrieved May 26, 2020.
  42. ^ Jones, Jiggy (May 18, 2020). "Brandy Says Monica is Not Down to Do Verzuz Battle". The Source. Retrieved May 26, 2020.
  43. ^ "Fabolous Vs Jadakiss: Verzuz Recap & Scorecard". Billboard. June 30, 2020. Retrieved July 1, 2020.
  44. ^ "DMX vs. Snoop Dogg in 'Verzuz' Battle of the Dawgs: See Our Scorecard & Winner". Billboard. July 23, 2020. Retrieved July 23, 2020.
  45. ^ "Rick Ross vs. 2 Chainz in Rap Hitmaker 'Verzuz' Battle: See Billboard's Scorecard & Winner For the Showdown". Billboard. August 6, 2020. Retrieved August 7, 2020.
  46. ^ "Brandy vs. Monica in 'Verzuz' Battle of R&B Titans: See Billboard's Scorecard & Winner For the Event". Billboard. September 1, 2020. Retrieved September 1, 2020.
  47. ^ "Gladys Knight vs. Patti LaBelle in 'Verzuz' Battle of Soul Legends: See Billboard's Scorecard For the Event". Billboard. September 13, 2020. Retrieved September 14, 2020.
  48. ^ Turner, Mariel (May 28, 2020). "Kirk Franklin, Fred Hammond announced for 'Healing Verzuz' battle". TheGrio. Retrieved May 28, 2020.
  49. ^ Williams, Lauren "Bobby Pen" (May 31, 2020). "Kirk Franklin beats Fred Hammond in Verzuz battle — see REVOLT's scoreboard here". REVOLT. Retrieved June 1, 2020.
  50. ^ Class, DJ First (June 29, 2020). "Jadakiss defeats Fabolous in epic Verzuz battle — see REVOLT's scorecard here". REVOLT. Retrieved July 1, 2020.
  51. ^ "Gladys Knight vs. Patti LaBelle in 'Verzuz' Battle of Soul Legends: See Billboard's Scorecard For the Event". Billboard. September 13, 2020. Retrieved September 14, 2020.
  52. ^ Brown, D'Shonda (May 31, 2020). "Kirk Franklin and Fred Hammond's Verzuz: The most legendary moments". REVOLT. Retrieved June 1, 2020.
  53. ^ "Brandy and Monica address beef in record-breaking Verzuz battle notching 1.2 million views". EW.com. Retrieved September 1, 2020.
  54. ^ "Gucci Mane vs. Jeezy in Atlanta All-Star 'Verzuz' Battle: See Billboard's Scorecard & Winner For the Showdown". Billboard. Retrieved November 20, 2020.
  55. ^ "Every Verzuz Instagram Battle, Ranked". Billboard. May 22, 2020. Retrieved May 25, 2020.
  56. ^ "'Verzuz' has everyone flocking to Instagram. Here's why the weekly battles are such a hit". ABC17NEWS. May 23, 2020. Retrieved May 24, 2020.
  57. ^ "Jill Scott vs. Erykah Badu Verzuz Battle: See Billboard's Scorecard". Billboard. May 10, 2020. Retrieved May 24, 2020.
  58. ^ "Timbaland and Swizz Beatz tease a possible Verzuz face-off with Dr. Dre and Diddy – Music News – ABC News Radio". abcnewsradioonline.com. Retrieved May 25, 2020.
  59. ^ Vera, Amir. "'Verzuz' has everyone flocking to Instagram. Here's why the weekly battles are such a hit". CNN. Retrieved May 25, 2020.
  60. ^ "Kevin Hart sparks real interest in comedy version of Verzuz (video)". Rolling Out. May 13, 2020. Retrieved May 26, 2020.
  61. ^ Kastrenakes, Jacob (May 20, 2020). "Here are all the winners of the 2020 Webby Awards". The Verge. Retrieved May 24, 2020.
  62. ^ "BET Awards Highlight: BET Awards 2020 Shine a Light Award Honorees". BET.com. Retrieved June 29, 2020.