Vivi (magazine)

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Categories Fashion
Frequency Monthly
Circulation 234,370 (2011)
Publisher Kodansha
First issue May 1983
Country Japan, Taiwan, China, Hong Kong
Language Japanese, simplified Chinese, traditional Chinese
Website NET ViVi

ViVi (ヴィヴィ?) is a Japanese fashion magazine published by Kodansha. It is one of Asia's top fashion magazines and is published in Japan, China, Taiwan, Hong Kong, and Thailand.

History and profile[edit]

Vivi was first published in May 1983.[1][2] The target age group are teens and young women 17–27 years old. The main demographic of readers are college students and young office ladies.

The magazine's 'cover queen' is Ayumi Hamasaki, who has been featured on the cover 40 times since 1999[3] [4] and runs her famous 'Deji Deji Diary' in each issue. Other artists frequently featured on the cover include Namie Amuro and Kumi Koda.

In Taiwan Vivi is published in Chinese language.[5]

The circulation of Vivi was 286,039 copies in 2010 and 234,370 copies in 2011.[6]

ViVi models[edit]

These models are regularly employed by ViVi magazine.[7]




  1. ^ "Vivi Magazine". Virtual Japan. Retrieved 14 November 2014. 
  2. ^ Stephanie Assmann (20 October 2003). "Japanese Women's Magazines". EJCJS. Retrieved 14 November 2014. 
  3. ^ "ViVi(発行:講談社)". 
  4. ^
  5. ^ Katherine Frith; Ping Shaw; Hong Cheng (March 2005). "The Construction of Beauty: A Cross-Cultural Analysis of Women’s Magazine Advertising" (PDF). Journal of Communication: 6. Retrieved 21 September 2016. 
  6. ^ "An overview of Japan’s publishing & advertising market / Where Nikkei BP stands" (PDF). Nikkei Business Publications. 2012. Retrieved 30 October 2016. 
  7. ^ "We ❤ ViVi Models". 
  8. ^ カズニョロ|NET ViVi|講談社『ViVi』オフィシャルサイト. Kodansha Ltd. (in Japanese). Retrieved 5 June 2016. 
  9. ^ 谷まりあ|NET ViVi|講談社『ViVi』オフィシャルサイト. Kodansha Ltd. (in Japanese). Retrieved 5 June 2016. 
  10. ^ 瑛茉 ジャスミン|NET ViVi|講談社『ViVi』オフィシャルサイト. Kodansha Ltd. (in Japanese). Retrieved 5 June 2016. 
  11. ^ 大石参月「ViVi」卒業を発表 6年間の活動を振り返る [Mitsuki Oishi announced that she graduated from ViVi]. modelpress (in Japanese). Retrieved 13 September 2015. 

External links[edit]