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Industry e-commerce
Founded London, UK (2006)
Headquarters Geneva, Switzerland
Key people
Eric Baker, founder and CEO
Products online secondary ticketing, online ticket exchange

Viagogo is an online ticket marketplace for buying and selling tickets to live events.[1] The company, which was founded in London in 2006, has a network of more than 60 global websites with customers in 160 countries. Viagogo is backed by the venture capital investment firm Index Ventures as well as Brent Hoberman, the co-founder and former CEO of and Lord Jacob Rothschild via his family interests.[2] They have faced criticism for over inflating ticket prices.


The company was founded in 2006 in London by Eric Baker, the co-founder of US-based StubHub,.[3][4][5] It was established to provide a secure online ticket marketplace that allows consumers to buy and sell tickets to sports, music, theatre and comedy events. Viagogo launch included partnerships with Chelsea F.C. and Manchester United F.C. offering season ticket holders the chance to sell tickets to matches they could not attend to other club members, without having to lend their seasoncard.[3][6][7] Manchester United ended their commercial agreement with viagogo in 2011.[8]

In September 2013 viagogo officially launched in Australia.[9][10][11] The launch was accompanied by two new partnerships with Melbourne-based AFL clubs Collingwood FC and Richmond FC.[12] The same month they commissioned research that revealed that Britons lost £50 million to ticket fraud over a 12-month period[13] and 500,000 Australians have been the victims of ticket fraud, with 85% cases resulting from transactions on eBay and Gumtree.[14]


The company has partnerships with sports properties in football rugby, tennis, and wrestling. Under British law, unauthorized re-selling of Premier League and other football tickets is illegal, a restriction introduced by the Government to prevent hooliganism.[15] By working with the Premier League clubs to obtain official authorization, viagogo is permitted to resell tickets to the clubs it works with.

Viagogo was the official ticket marketplace for the various music festivals in 2013 including the Isle of Wight Festival, the Boyzone Anniversary Tour,[16] Benicassim Festival and Weekend Festival. In 2014, viagogo partnered with SFX Entertainment[17] and in 2015 they partnered with Soundwave[18] Ultra Beach Bali and Ultra Japan. In 2016, viagogo was announced as the official ticketing partner of Ultra Singapore 2016.[19]

In 2012 viagogo extended its European ticketing agreement with multiplatform sports media company, ESPN.[20]


Although viagogo offers some tickets at face value it is well known for vastly inflating prices for high profile events.[21] They have been accused of trying to manipulate online reviews after hundreds of people complained on Trustpilot that the company had ripped them off.[22][23] They have also faced criticism after they resold charity tickets to an Ed Sheeran cancer benefit concert at highly inflated prices.[24]

In early 2011, viagogo sold personalized tickets for the band Take That's 2011 tour to German customers. A number of people were not able to enter the concerts in Hamburg and Munich.[25] A German court banned viagogo from claiming that the validity of the Take That tickets is “100 % guaranteed”.[26]

They were involved in a legal battle with the Rugby Football Union (RFU) after they sold tickets the RFU had explicitly forbidden resale for profit. Viagogo lost the initial trial and an appeal in the lower courts in December 2011,[27] resulting in the issuing of a Norwich Pharmacal Order.

In November 2012, fake tickets to the Mumford & Sons concert in Portsmouth with a face value of £23.50 were sold for up to £200 on viagogo's secure marketplace. viagogo responded in an interview with the BBC to say that this was a rare occurrence and all buyers had been fully refunded and given additional compensation.[28]


In the UK, Labour MP Sharon Hodgson's proposal that legislation be introduced to cap resell prices at face value +10% was rejected by the Department of Culture, Media and Sport.[29]


  1. ^ "Viagogo company background and information". Zoom Info. Retrieved 15 March 2012. 
  2. ^ "viagogo Raises Over $20MM From Investors Led by Index Ventures". Index Ventures. Retrieved 11 January 2012. 
  3. ^ a b Auchard, Eric (17 August 2006). "European sports ticket reseller Web site unveiled". Reuters. Retrieved 2006-08-20. 
  4. ^ The Times (18 August 2006). "Football ticket resales kick off". The Times. Times Newspapers Ltd. Retrieved 2006-08-20. 
  5. ^ Sweney, Mark (18 August 2006). "Clubs launch ticket resale site". The Guardian. Guardian Newspapers Limited. Retrieved 2006-08-20. 
  6. ^ "Tackling the touts". BBC Manchester. 18 August 2006. Retrieved 20 August 2006. 
  7. ^ "Ticket exchange: clubs target touts". ITN News. 18 August 2006. Retrieved 20 August 2006. 
  8. ^ "Why can't we sell unused Manchester United season tickets any more?". The Guardian. 9 Sep 2011. 
  9. ^ "Team ticket to growth for viagogo". Australian Financial Review. 17 Sep 2013. 
  10. ^ "Ticket exchange stresses fairness". The Australian. 17 Sep 2013. 
  11. ^ "viagogo Ticket Market Launches in Australia". Wall Street Journal Australia. 17 Sep 2013. 
  12. ^ "viagogo Partners with Melbourne-based AFL clubs". AdNews. 18 Sep 2013. 
  13. ^ "Ticket scams on the rise, warns new study – Which? News". Retrieved 2017-03-21. 
  14. ^ Hamish Barwick (2013-09-17). "500K Australians scammed by dodgy ticket sellers: survey". Computer World. Retrieved 2017-03-21. 
  15. ^ "Q&A: Ticket touting". BBC News. 16 April 2007. 
  16. ^ "Viagogo and Giddings link strengthened with Isle of Wight partnership". Retrieved 2017-03-21. 
  17. ^ "LiveStyle, Inc". Retrieved 2017-03-21. 
  18. ^ [1][dead link]
  19. ^ Lawrence, Jesse. "High Ticket Demand Expected For ULTRA Singapore 2016". Forbes. Retrieved 2016-01-29. 
  20. ^ "viagogo & ESPN Extend Partnership". October 2012. 
  21. ^ Davies, Rob (2016-09-23). "High prices, low profile – what we know about Viagogo". The Guardian. ISSN 0261-3077. Retrieved 2017-04-24. 
  22. ^ Davies, Rob (2017-02-28). "Viagogo accused of trying to manipulate online reviews". The Guardian. ISSN 0261-3077. Retrieved 2017-04-24. 
  23. ^ Davies, Rob (2017-02-14). "Viagogo accused of sitting on refunds after overcharging for tickets". The Guardian. ISSN 0261-3077. Retrieved 2017-04-24. 
  24. ^ Davies, Rob (2017-02-17). "Viagogo condemned over Ed Sheeran cancer benefit concert tickets". The Guardian. ISSN 0261-3077. Retrieved 2017-04-24. 
  25. ^ "Viagogo: Hintergründe zu fehlerhaften Take That-Tickets" (in German). Netzwelt. 5 August 2011. 
  26. ^ "Decision by District Court Hamburg". Retrieved 2017-03-21. 
  27. ^ "RFU wins court order to help identify Twickenham ticket touts". The Guardian. 31 March 2011. 
  28. ^ Mumford & Sons fans stung by fake Portsmouth tickets. BBC News. 23 November 2012.
  29. ^ "Government may reconsider secondary ticketing legislation – but only if OFT investigation 'demonstrates market failure'". Music Week. 1 March 2012. 

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