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Industry e-commerce
Founded London, UK (2006)
Headquarters Geneva, Switzerland
Key people
Eric Baker, Founder
Products online secondary ticketing, online ticket exchange
Slogan The ticket marketplace

viagogo is an online ticket marketplace for buying and selling tickets to live events.[1] The company, which was founded in London in 2006, has a network of more than 60 global websites with customers in more than 160 countries. viagogo is backed by the venture capital investment firm Index Ventures as well as Brent Hoberman, the co-founder and former CEO of and Lord Jacob Rothschild via his family interests.[2]


The company was founded in 2006 in London by Eric Baker, the co-founder of US-based StubHub, and is now the world's largest ticket marketplace.[3][4][5]

viagogo was established to provide a secure online ticket marketplace that allows consumers to buy and sell tickets to sports, music, theatre and comedy events.

viagogo ticketing marketplace is designed to give consumers access to tickets that were often previously difficult to get hold of, in particular where events are sold out at the box office. viagogo's business is founded on the principle of consumer protection: "buyers are guaranteed to get the tickets they pay for in time for the event".

viagogo launched with partnerships with Chelsea F.C. and Manchester United F.C.[3][6][7] offering season ticket holders the chance to sell tickets to matches they could not attend to other club members, without having to lend their seasoncard. Manchester United ended their commercial agreement with viagogo in 2011.[8]

viagogo now partners with hundreds of the biggest names in sport and entertainment in the world, including Premier League teams Manchester City FC, Paris Saint-Germain, the Roland-Garros French Open and several global music festivals.

In September 2013 viagogo officially launched in Australia.[9][10][11] The launch was accompanied by two new partnerships with Melbourne-based AFL clubs Collingwood FC and Richmond FC.[12]

Sport partnerships[edit]

The company has partnerships with sports properties in football rugby, tennis, and wrestling. Under British law, unauthorized re-selling of Premier League and other football tickets is illegal, a restriction introduced by the Government to prevent hooliganism.[13] By working with the Premier League clubs to obtain official authorization, viagogo is permitted to resell tickets to the clubs it works with.

Barclays Premier League[edit]

viagogo holds partnerships with


In 2014, viagogo ended its partnershiphs with Bundesliga teams.[14] The contract between viagogo and Hamburger SV was terminated in December 2012;[15] viagogo and Schalke 04 ended their contract one week after it had started.[16][17][18][19] According to an article in German daily Süddeutsche Zeitung, viagogo was criticized by team representatives for pretending to have closer partnerships with some teams than actually existed.[20] Bayer Leverkusen successfully took this matter to court. The judge ruled that viagogo has no right to claim a partnership with Bayer Leverkusen.[21] Numerous organizations of German football fans expressed very critical positions towards relations between viagogo and their respective teams. Specifically, they bashed viagogo for causing inflated ticket prices on the secondary market.[22] On 12 August 2014 viagogo and FC Augsburg ended their relationship.[23]

Ligue 1[edit]



  • Tennis – Barclays ATP World Tour Finals,[25] as its official premium and secondary ticket exchange partner. The partnership was renewed in 2011 which will run up to and include the 2013 edition.
  • Official partnerships with the Barclays ATP World Tour Finals and the BNP Paribas Masters.
  • In 2010, the company became the official secondary ticketing partner for World Wrestling Entertainment (WWE)'s European live event tour in the Autumn of 2010. This was the first time the WWE had worked with a secondary ticketing partner on its major European tours.[26]



Music partnerships[edit]

viagogo was the official ticket marketplace for the 2013 Isle of Wight Festival, the Boyzone BZ20 Anniversary Tour,[31] 2013 Bilbao BBK Live, 2013 XO Belgium, 2013 Benicassim Festival and 2013 Weekend Festival.

In the summer of 2014, viagogo partnered with SFX Entertainment,[32] the largest live events company in the world and owner of several major EDM and festival brands such as Tomorrowland (festival), Electric Zoo and Stereosonic.

In February 2015 viagogo announced their partnership with Soundwave.[33] In 2015, viagogo also announced partnerships with Ultra Beach Bali, Ultra Japan, Djakarta Warehouse Project and Sunburn Goa 2015.

In January 2016, viagogo was announced as the official ticketing partner of Ultra Singapore 2016. Tickets for Ultra Singapore were made available exclusively through viagogo's 60 global websites. Ultra Singapore scaled up to a 2-day music festival featuring 3 main stages for the first time and chose viagogo as the official ticketing partner to attract a global base of festival goers.[34]

Media partnerships[edit]

In 2012 viagogo extended its European ticketing agreement with multiplatform sports media company, ESPN,[35] allowing sports fans to access tickets across a range of sports events throughout Europe.

Consumer Protection in Secondary Ticketing[edit]

According to a BBC report, based on the UK Police 'Action Fraud,' the number of online ticket sales fraud has risen dramatically in the past few years, counting several thousands of customers who had bought tickets from unsecure websites having either never received tickets they had paid for, having received false tickets, or having paid in excess of 5 times the face value of a ticket with no transparency on the price differential.[36]

Research commissioned by viagogo revealed that Britons lost £50 million to ticket fraud over a 12-month period[37] and 500,000 Australians have been the victims of ticket fraud, with 85% cases resulting from transactions on eBay and Gumtree.[38]

In early 2011, viagogo sold personalized tickets for the band Take That's 2011 tour to German customers. A number of people were not able to enter the concerts in Hamburg and Munich.[39] A German court banned viagogo from claiming that the validity of the Take That tickets is “100 % guaranteed”.[40]

In 2011, a legal battle began between the Rugby Football Union (RFU) and viagogo over tickets for which the RFU had explicitly forbidden resale for profit. viagogo lost the initial trial and an appeal in the lower courts in December 2011,[41] resulting in the issuing of a Norwich Pharmacal Order. viagogo appealed to the Supreme Court to prevent the release confidential customer information.[42] The appeal was dismissed by the Supreme Court in November 2012.[43]

In November 2012, fake tickets to the Mumford & Sons concert in Portsmouth with a face value of £23.50 were sold for up to £200 on viagogo's secure marketplace. viagogo responded in an interview with the BBC to say that this was a rare occurrence and all buyers had been fully refunded and given additional compensation.[44]


In the UK, Labour MP Sharon Hodgson's proposal that legislation be introduced to cap resell prices at face value +10% was rejected by the Department of Culture, Media and Sport.[45]


  1. ^ "Viagogo company background and information". Zoom Info. Retrieved 15 March 2012. 
  2. ^ "viagogo Raises Over $20MM From Investors Led by Index Ventures". Index Ventures. Retrieved 11 January 2012. 
  3. ^ a b Auchard, Eric (17 August 2006). "European sports ticket reseller Web site unveiled". Reuters. Retrieved 2006-08-20. 
  4. ^ The Times (18 August 2006). "Football ticket resales kick off". The Times. Times Newspapers Ltd. Retrieved 2006-08-20. 
  5. ^ Sweney, Mark (18 August 2006). "Clubs launch ticket resale site". The Guardian. Guardian Newspapers Limited. Retrieved 2006-08-20. 
  6. ^ "Tackling the touts". BBC Manchester. 18 August 2006. Retrieved 20 August 2006. 
  7. ^ "Ticket exchange: clubs target touts". ITN News. 18 August 2006. Retrieved 20 August 2006. 
  8. ^ "Why can't we sell unused Manchester United season tickets any more?". The Guardian. 9 Sep 2011. 
  9. ^ "Team ticket to growth for viagogo". Australian Financial Review. 17 Sep 2013. 
  10. ^ "Ticket exchange stresses fairness". The Australian. 17 Sep 2013. 
  11. ^ "viagogo Ticket Market Launches in Australia". Wall Street Journal Australia. 17 Sep 2013. 
  12. ^ "viagogo Partners with Melbourne-based AFL clubs". AdNews. 18 Sep 2013. 
  13. ^ "Q&A: Ticket touting". BBC News. 16 April 2007. 
  14. ^ "Viagogo dankt seinen Gegnern". 7 August 2013. 
  15. ^ "Viagogo droht dem HSV mit Klage". 12 December 2012. 
  16. ^ "Viagogo widerspricht Schalke: "Vertrag erfüllt"". 9 July 2013. 
  17. ^ "Viagogo widerspricht Schalke: "Vertrag erfüllt"". 9 July 2013. 
  18. ^ "Kartenbörse Viagogo will weiter Schalke-Tickets verkaufen". 11 July 2013. 
  19. ^ "Viagogo widerspricht Schalke: "Vertrag erfüllt"". 9 July 2013. 
  20. ^ "Da waren es nur noch sieben". 30 January 2014. 
  21. ^ "Bayer erwirkt einstweilige Verfügung gegen Viagogo". 6 August 2013. 
  22. ^ "Auch wir kämpfen gegen den Schwarzmarkt". 30 September 2013. 
  23. ^ "FCA und viagogo trennen sich". 12 August 2014. 
  24. ^ "le PSG signe un accord avec viagogo". 23 January 2013. 
  25. ^ "viagogo extends deal with Barclays ATP World Tour Finals". 
  26. ^ "Viagogo Signs Deal with World Wrestling Entertainment". 
  27. ^ a b "viagogo partners two major AFL teams to support launch".  External link in |work= (help)
  28. ^ "Scottish Rugby confirms viagogo as official sponsor". GigaSport. 18 November 2013. 
  29. ^ "Roosters go with viagogo". PRWeb. 28 October 2013. 
  30. ^ "Buying and selling Hong Kong Sevens tickets? New 'marketplace' to protect fans'". 
  31. ^ "Viagogo and Giddings link strengthened with Isle of Wight partnership".  External link in |work= (help)
  32. ^
  33. ^ "Exclusive: Soundwave partners with ticket marketplace viagogo". 
  34. ^ Lawrence, Jesse. "High Ticket Demand Expected For ULTRA Singapore 2016". Forbes. Retrieved 2016-01-29. 
  35. ^ "viagogo & ESPN Extend Partnership". October 2012. 
  36. ^ Complaints about fraudulent online tickets increase. BBC. 11 December 2012
  37. ^ [1]. Which?. 2 April 2013
  38. ^ [2]. Computer World. 17 September 2013
  39. ^ "Viagogo: Hintergründe zu fehlerhaften Take That-Tickets" (in German). Netzwelt. 5 Aug 2011. 
  40. ^ "Decision by District Court Hamburg". Slideshare. 
  41. ^ "RFU wins court order to help identify Twickenham ticket touts". The Guardian. 31 March 2011. 
  42. ^ "Viagogo may be forced to release names of RFU ticket resellers". Ticket News. 13 Feb 2012. 
  43. ^ "Court ruling raises questions over future of ticket resale websites". The Guardian. 21 Nov 2012. 
  44. ^ Mumford & Sons fans stung by fake Portsmouth tickets. BBC News. 23 November 2012.
  45. ^ "Government may reconsider secondary ticketing legislation – but only if OFT investigation 'demonstrates market failure'". Music Week. 41 March 2012.  Check date values in: |date= (help)

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