Viceland (stylized as VICELAND) is a multinational brand of television channel owned by Vice Media, which also provides programming. Viceland launched on February 29, 2016 with two Viceland-branded cable channels; the American version (rebranded from H2) is a joint venture majority-owned by A&E Networks (who owns a 10% stake in Vice Media, alongside a separate 10% stake owned directly by A&E's co-owner Disney), while the Canadian version (rebranded from Bio) operates as a Category A-licensed specialty channel majority-owned by Rogers Media.
Operating under the creative direction of film director Spike Jonze, Viceland has a focus on lifestyle-oriented documentary and reality series aimed towards millennials, leveraging the resources of Vice's verticals with new original series, along with adaptations of and reruns of existing Vice web series. The network's launch programs featured programs hosted by existing Vice personalities such as Action Bronson and Thomas Morton, as well as notable figures such as Eddie Huang, Ellen Page, and Lance Bangs.
Vice's first foray into television was VBS.tv, an online video joint venture with Viacom's MTV Networks division (specifically, MTV and Logo TV. As part of the venture, MTV Networks had international television distribution rights for the content produced for VBS.tv, resulting in the creation of television specials that compiled content from the service (in the U.S., these aired on MTV2). Vice later produced a series for MTV, The Vice Guide to Everything. In 2013, Vice premiered a self-titled newsmagazine series for HBO. The following year, HBO's parent company Time Warner expressed interest in acquiring a stake in Vice, and proposed the possibility of Vice taking over its struggling cable news channel HLN, and revamping it as a millennial-focused service drawing from its own content. However, the deal fell through due to concerns regarding editorial control.
On August 29, 2014, A&E Networks—a joint venture of Hearst Corporation and The Walt Disney Company—acquired a 10% minority stake in Vice Media for $250 million. On October 30, 2014, Vice announced a CDN$100 million joint venture with Canadian media conglomerate Rogers Communications, to build a studio in Toronto's Liberty Village neighbourhood for producing original content. Rogers holds the minority 30% stake of the Vice Canada Studio in Toronto. Rogers also announced an intent to launch Vice-branded television and digital properties in Canada in 2015. Rogers CEO Guy Laurence described the proposed studio as "a powerhouse for Canadian digital content focused on 18- to 34-year-olds" which would be "exciting" and "provocative". In 2015, Rogers-owned television network City introduced Vice on City—an anthology series featuring short-form content produced by Vice's Canadian outlets and reporters. The Vice company had previously moved from Montreal to New York City due to difficulties in reaching a sufficient scale in Canada at the time. The company believed that Rogers' investment in Vice helped to better achieve these goals.
Viceland's programming consists primarily of lifestyle-oriented documentaries and reality series aimed towards millennials, directed in Vice's trademark style of "character-driven documentaries". Creative director Spike Jonze stated that his goal for Viceland was to make its lineup have "a reason to exist and a strong point of view", rather than be just a "collection of shows". Jonze explained that Viceland would continue to reflect Vice's core mission of "trying to understand the world we live in by producing pieces about things we're curious about or confused about or that we think are funny. And if it doesn't have a strong point of view, then it shouldn't be on this channel." Smith stated that the channel's main goal was "trying not to be shitty". Viceland will focus primarily on lifestyle content; Vice News content will remain largely exclusive to Vice's existing joint venture with HBO. Jonze stated that unlike the HBO content, Viceland would be "far from objective [reporting]".
On the Canadian content on the Canadian version of the channel, Vice co-founder Suroosh Alvi stated that Viceland would view its Canadian productions as being of global interest, as opposed to a regulatory obligation of little interest of non-Canadians; one-third of the network's first slate of original programming are Canadian productions from the new facility. Vice Media plans to enter into similar partnerships in international markets to further expand Viceland. The Walt Disney Company, who co-owns A&E Networks with Hearst Corporation, made a second 10% investment of $200 million in Vice Media to support the production of new programming.
Thirty different programs were developed for Viceland, including original series and expanded versions of existing Vice's web series. Original programs announced for the initial slate included Thomas Morton's Balls Deep, Flophouse— a series where Lance Bangs follows the lives of up-and-coming comedians at underground stand-up events, Fuck, That's Delicious— a television version of the food-oriented web series starring Action Bronson, Gaycation— a series in which Ellen Page explores the LGBT cultures of different regions, Huang's World— featuring Eddie Huang "exploring identity using food as an equalizer", King of the Road— a series following skaters on Thrasher Magazine's annual scavenger hunt, States of Undress— a series focusing on fashion weeks around the world, the music documentary series Noisey, Vice World of Sports, and Weediquette— which focuses on the mainstream cannabis culture and industry. Blocks of existing short-form content from Vice (Vice Lab) are also featured, along with other, acquired content— such as Friday-night airings of cult films accompanied by Vice Guide to Film documentaries on their directors. 10 of the 30 original programs planned were produced in Canada, including Cyberwar— which focuses on cyberterrorism, and Dead Set on Life— an expansion of Matty Matheson's food-oriented web series Keep It Canada.
A month after Viceland's initial launch, the network announced a second slate of shows, including Traveling the Stars: Action Bronson and Friends Watch ‘Ancient Aliens’—a series in which Action Bronson watches episodes of Ancient Aliens with guests whilst smoking marijuana, Black Market— a series in which Michael K. Williams explores underground economies around the world, the U.S. premieres of Cyberwar and Dead Set on Life, Party Legends— a show about re-enactments of entertaining party stories, WOMAN— a series in which Gloria Steinam features the lives of different women around the world, and VICE Does America— which Abdullah Saeed and two Vice co-workers explore forgotten places of the world.
Jonze stated that Viceland's original programs will have varying lengths, stating that "some are four episodes. Some are six. Some are eight. We're making everything based on what feels right", and that extended episodes may be possible if warranted.
Channels by country and region
In June 2016, Shane Smith announced at the Cannes Lions Festival that Vice Media had reached deals with local broadcasters to expand into 44 countries with the launch of editorial properties and localized Viceland networks, including the Special Broadcasting Service (Australia), Econet Media (sub-Saharan Africa), The Times Group (India), Moby Media Group (Middle East), Multi Channels Asia (Southeast Asia), Sky Network Television (New Zealand), V Media Group (Canada, French-language), Ziggo (Netherlands) and Telenet (Belgium).
Vice holds a 49% minority stake and control of international expansions, except for Australia where the channel is 100% owned and operated by SBS.
Prior to launch day, Vice ran newspaper ads for Viceland, containing only the network's name and a phone number that, when called, invited viewers to contribute answers to questions. Pre-launch programming for Viceland began on February 29, 2016 at 5:00 a.m. ET in Canada (with Bar Talk, a one-hour special hosted by Vice Canada's head of content Patrick McGuire), and on the same day at 6:00 a.m. ET in the United States, broadcasting a countdown clock to the official launch later in the evening, accompanied by footage of Vice executives answering the viewer-contributed calls as voice mail. The first program following the countdown was the series premiere of Noisey, following hip-hop musician Kendrick Lamar.
A Canadian version of Viceland launched concurrently with the U.S. version as a rebranding of The Biography Channel, with Rogers Media as a managing partner. Separately, plans were made with V Media Group to create a channel in French Canada.
In November 2017, Canadian newspaper The Globe and Mail reported that Rogers intended to cease providing funding to Viceland in early 2018, citing inside reports of low viewership and unprofitability. Representatives of both companies declined to comment. On January 22, 2018, Rogers and Vice jointly announced a termination of their partnership, with the Viceland channel discontinued on March 31, 2018. Vice inherited complete ownership of the Toronto production studio and the original content produced for the channel as the Vice website will stream Viceland's programming in Canada. Plans for a French-language channel were also dropped; V Media Group will feature Vice content in French on its channels.
On March 9, 2016, Vice Media announced that it would launch Viceland in the United Kingdom in September 2016 as part of a partnership with Sky plc, marking its first international launch. This includes carriage on its satellite and over-the-top Now TV services, access to Vice apps on Sky Q set-top boxes, and timed exclusivity for video-on-demand/Sky Go access. Sky will handle advertising sales for the channel.
Low ratings were reported of the British version of Viceland, where some programs premiered to viewership so low that they failed to register ratings. A Sky representative defended the channel, noting the steady growth and accolades of the U.S. network.. Viceland changed its name in 2018 into Vice on TV using the Vice-logo. As of 21 July 2018, Vice is now available on Virgin Media channel 219. A temporary duplicate launched on channel 126 on Virgin Media at midnight on 22 July 2018, a slot previously vacated by W HD prior to the UKTV channels' removals, until the network was restored on 11 August 2018.
Viceland Nederland started on march 1, 2017 exclusively with the cable-operator Ziggo, owned by VodafoneZiggo. Viceland had concluded a deal with Liberty Global, 50% owner of VodafoneZiggo. On june 15, 2017 Viceland started with the local cable operator Caiway . Only on july 18, 2018, Viceland managed to obtain distribution with KPN, the other national provider and competitor to Ziggo, resulting in nationwide availability. At the same time distribution started with T-Mobile Thuis, another national operator. . Viceland Nederland produces a few Dutch productions and was in the beginning of its existence in the news for having a documentary with Geert Wilders.
In Belgium, Viceland Vlaanderen started with Telenet, the flemmish cableprovider majority owned by Liberty Global on march 1, 2017. . Viceland Belgique, a french-speaking belgian version of Viceland started on june 1, 2017 together with the launch of the dutch version on the national IPTV provider Proximus . In october 2017 also VOO (operator for french speaking Belgium) and provider Orange started distributing Viceland  giving Viceland national distribution in Belgium.
On November 15, 2016, Australian public broadcaster Special Broadcasting Service (SBS) re-launched its SBS2 channel as SBS Viceland. The re-branded channel features Viceland's programming and other newly commissioned content, alongside original news, entertainment, and sports programming carried over from its previous branding.
- "A Guerrilla Video Site Meets MTV". The New York Times. Retrieved February 29, 2016.
- "Viceland, a New Cable Channel, Aims to Stand Out". The New York Times. Retrieved February 29, 2016.
- Goodman, Tim. "Vice brings its brand of provocative, let's-go-find-danger journalism to HBO as a half-hour newsmagazine". The Hollywood Reporter. Retrieved May 4, 2013.
- "It's Official: Vice Channel to Take Over A+E Networks' History Spinoff H2". The Hollywood Reporter. Retrieved February 29, 2016.
- "Can HLN Draw Millennials Fast Enough to Stave Off Vice?". Advertising Age. Retrieved August 29, 2014.
- "Time Warner Ends Negotiations to Buy Stake in Vice Media". The New York Times. Retrieved August 29, 2014.
- "A&E Networks Buying Minority Stake in Vice Media". August 29, 2014. Retrieved October 12, 2014.
- "Viceland content will be made in Canada, for a global audience". Canadian Business. Rogers Media. Retrieved February 29, 2016.
- "Rogers, Vice Media strike $100M deal to create Canadian content". CBC News. October 30, 2014. Retrieved October 30, 2014.
- "Rogers, Vice Media to partner on $100-million venture". The Globe and Mail. Toronto. October 30, 2014. Retrieved October 30, 2014.
- "Best of Vice Canada Debuts Tonight on City". Vice.com. Retrieved March 1, 2016.
- "Vice Media to Launch Cable TV Channel in Canada". The Hollywood Reporter. Retrieved February 29, 2016.
- "Vice's Shane Smith Asks, "You Think I Could Hoodwink Bob Iger, Jeff Bewkes and Rupert Murdoch?"". The Hollywood Reporter. Retrieved February 29, 2016.
- "Spike Jonze on new TV channel Viceland: Where the wild shows are". The Globe and Mail. Retrieved February 29, 2016.
- "How a little magazine called Vice conquered the media world: Welcome to Viceland". Montreal Gazette. Postmedia. Retrieved February 29, 2016.
- Ember, Sydney (December 8, 2015). "Disney Invests $200 Million More in Vice Media to Support New Programming". New York Times. Retrieved December 23, 2015.
- "Viceland's Flophouse trailer explores the on- and offstage lives of comedians". The A.V. Club. Retrieved March 1, 2016.
- "Action Bronson". Pitchfork Media. Retrieved March 28, 2015.
- "Take a Visual 'Gaycation' with Ian Daniel – Format Magazine".
- "April Premiere Dates For New And Returning TV Shows | hide.me". 2016-04-05. Retrieved 2016-08-26.
- Garced, Kristi (2016-03-30). "Hailey Gates Talks New Docuseries, 'States of Undress'". Retrieved 2016-08-27.
- "Here's How Viceland Plans to Lure Millennials Back to TV". Adweek. Retrieved February 29, 2016.
- "Action Bronson Eats His Way Across America in "Fuck, That's Delicious" Season Premiere". Pitchfork. Conde Nast. Retrieved February 29, 2016.
- "What Is Viceland? One Millennial's Underwhelming Morning Watching The Hippest Network On Cable TV". International Business Times. Retrieved March 2, 2016.
- Capossela, Francesca (3 August 2016). "How Action Bronson Ended Up Getting High and Watching 'Ancient Aliens'". Vice. Retrieved 3 September 2016.
- Prudom, Laura (2016-05-13). "Viceland Renews Five Shows, Including Ellen Page's 'Gaycation,' Picks Up Five More". Retrieved 2016-08-26.
- Pedersen, Erik (2016-05-09). "Summer Premiere & Return Dates: 2016 Edition". Retrieved 2016-08-27.
- Ryzik, Melena (2016-05-04). "Gloria Steinem Brings Feminism to Viceland". The New York Times. ISSN 0362-4331. Retrieved 2016-08-26.
- Pedersen, Erik (2016-05-09). "Summer Premiere & Return Dates: 2016 Edition". Retrieved 2016-08-27.
- "Vice to launch edgy TV channel Viceland in Quebec, expand internationally". Montreal Gazette. Postmedia Network. Retrieved July 10, 2016.
- "Vice Media's Viceland To Launch In More Than 50 New Countries". Deadline.com. Retrieved July 10, 2016.
- "Televisiezender Viceland op 1 maart van start bij Ziggo". MediaMagazine. January 24, 2017.
- "This Land is Your Land, This Land is Viceland: New Specialty Channel Launches with Distinctive Slate of Programming, Feb. 29". Rogers Media. February 16, 2016. Retrieved March 15, 2016.
- "To Get People To Watch Viceland On TV, Vice Uses A Newspaper". Variety. Retrieved February 29, 2016.
- "Viceland Makes Its Cable Debut". Multichannel News. Retrieved February 29, 2016.
- "Vancouver rapper and filmmaker Jay Worthy helps viewers see Compton through the eyes of Kendrick Lamar". The Province. Postmedia. Retrieved March 4, 2016.
- "Vice to launch edgy TV channel Viceland in Quebec, expand internationally". Montreal Gazette. June 22, 2016. Retrieved January 22, 2018.
- "Rogers to cut off support for Viceland TV station". The Globe and Mail. November 29, 2017. Retrieved November 30, 2017.
- Vlessing, Ethan (January 22, 2018). "Viceland to Go Off the Air on Canada's Rogers Communications". The Hollywood Reporter. Retrieved January 22, 2018.
- "Vice Québec et Groupe V Média: où en est le partenariat?". Infopresse (in French). Retrieved 2018-01-25.
- "Vice is launching a TV channel on Sky". Wired.co.uk. Retrieved June 2, 2016.
- "Viceland To Launch In UK On Pay TV Platform Sky". Deadline. Retrieved June 2, 2016.
- Sweney, Mark (2016-10-04). "Viceland UK scores zero ratings on some nights after Sky TV launch". The Guardian. ISSN 0261-3077. Retrieved 2017-08-15.
- "SBS VICELAND to replace SBS 2 from Nov. 15". TV Tonight. 4 October 2016.
- "Outdoor Channel Turns Viceland On Friday Nights".