Victory Park, Dallas

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Victory Park
Country United States
State Texas
Counties Dallas
City Dallas
Area Oak Lawn
 • Total 0.12 sq mi (0.30 km2)
 • Land 0.12 sq mi (0.30 km2)
 • Water 0 sq mi (0 km2)  0%
Elevation 423 ft (129 m)
ZIP code 75201, 75202
Area code(s) 214, 469, 972

Victory Park is a master planned development northwest of downtown Dallas, Texas (USA) and north of Spur 366 (Woodall Rodgers Freeway). It is along Interstate 35E, part of the Stemmons Corridor and Uptown.

The US$3 Billion project, at 75 acres (0.30 km2), is just north of the West End Historic District of downtown Dallas. When it is finished, the project will contain more than 4,000 residences and 4,000,000 square feet (370,000 m2) of office and retail space.


Victory Park was developed by Ross Perot, Jr., son of billionaire tycoon Ross Perot, who was a majority owner of the Dallas Mavericks NBA basketball team. Perot envisioned Victory Park as an "urban lifestyle destination." Anchored by the American Airlines Center, home of the Mavericks, the entire development was planned at a very detailed level by its developers.[1]

The development has been criticized as being a "collection of imposing hyper-modern monumental structures, high-end chain stores, enormous video screens, expensive restaurants, a sports arena and tons of parking, completely isolated from the rest of the city by a pair of freeways . . . like the schizophrenic dream of some power-hungry capitalist technocrat."[1] However, other journalists have countered this criticism of New Urbanist principles, citing that developments like Victory Park build on a classic, centuries old formula and "are not a quick fix but the slow weaving together of smart, sometimes big, often small, urban solutions" to create viable and enduring community destinations. [2]


Current Tenants[edit]

Maverick Excitement (2006) by R. Vojir featuring the American Airlines Center and W Dallas Victory Hotel and Residences

The American Airlines Center: Home of the Dallas Mavericks and Dallas Stars, was the first tenant located in Victory. The facility opened in July 2001. It is located at 2500 Victory Avenue.

The W Dallas Victory Hotel and Residences: The 33-story hotel was the first W Hotel to be built in Texas and was completed in late summer of 2006. The hotel includes both guest rooms and condominium properties and houses a Bliss Spa; The W Dallas-Victory, which broke ground on 15 April 2004, is located at 2440 Victory Park Lane.

Victory Park Marketing Center: The Victory Park Marketing Center is located in the South Residential Tower of the W Hotel

The Terrace: 7-story residence building offering a plethora of green spaces, from private roofdecks and verandas, outdoor cooking spaces, and private pools.

Plaza Towers : office towers bordering AT&T Plaza, with the secondary 'window to the world' studio for WFAA opening with the building in 2007. In 2012, Cumulus Media relocated their local radio stations (KLIF (AM), KLIF-FM, KPLX, KSCS, KTCK AM/FM, and WBAP) here.

Vista Apartments: The 7 story ultra-modern apartment building. Opened February, 2007.

The House by Starck and Yoo: Luxury high rise condominium building, designed by Elkus Manfredi Architects of Boston with interior design by Philippe Starck and Yoo. (Website)-

House of Blues: A live-music venue. Opened May 8, 2007

Cirque : A 28-story high-rise rental building- first floor dining concept named The Fan Sports Lounge.

One Victory Park: A large office building across the street from the American Airlines Center and the W Hotel; houses the Dallas office of Big 4 accounting firm Ernst & Young, corporate headquarters for PlainsCapital Bank, and the Dallas offices of Haynes and Boone. The buildings ground level features a 9,600 sq ft (890 m2). Balducci's, a luxury gourmet grocer, Lucy Boutique and a Starbucks. This building features an environmentally friendly underfloor air system. Conditioned air for the occupants is provided by raised floor custom air handling units located in the tenant space that delivers 62 degree air into a raised access floor plenum. This underfloor air system provides users with the ability to control their own space temperature as well as improving the ventilation effectiveness. When building churn occurs, workstation moves can be performed easier with lower cost and less product waste.

Hard Rock Cafe: Rock and roll themed restaurant originally located on McKinney Avenue. Opened July 15, 2009.

Perot Museum of Nature and Science: Thom Mayne-designed museum dedicated to science, nature and the environment.

Chad Rookstool Salon: Upscale Hair Salon. Opened August 2012

The American Airlines Center, with Victory Plaza designed by Athena Tacha


Commuter rail[edit]

Light rail[edit]

The view of downtown Dallas and Oak Lawn from the W Dallas Victory Hotel and Residences in Victory Park


First Baptist Academy Downtown Campus

The district is zoned to schools in the Dallas Independent School District.

Residents of the neighborhood are zoned to Hope Medrano Elementary School, Thomas J. Rusk Middle School and North Dallas High School.[3]


  1. ^ a b Will Doig, Urban entertainment districts: Blocks where no one has fun,, May 19, 2012, accessed May 19, 2012.
  2. ^ Nancy Egan, [1], Urban Land, July 18, 2011, accessed May 27, 2014.
  3. ^ Dallas ISD - 2006 School Feeder Patterns - North Dallas High School. (Maps: ES: Medrano; MS: Rusk; HS: North Dallas.) Retrieved 1 January 2007.

External links[edit]

Coordinates: 32°47′16″N 96°48′39″W / 32.787798°N 96.810708°W / 32.787798; -96.810708