Video magazine

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Video magazines are a series of online videos that follow the print magazine format in which the reader/viewer consumes an issue on a periodic basis. Video magazines differ from traditional online magazine or ezine because they are delivered in a video format and are consumed through viewing online rather than reading online material.[citation needed]


The concept of the video magazine began in the 1980s with low-budget titles such as Flipside Video Fanzine, an adjoining video supplement to the punk fanzine Flipside.[1] By the beginning of the 1990s, the concept had fully cohered and a number of titles were produced by major media organizations in both the United States and Britain. Notable productions were Slammin' Rap Video Magazine published by BMG in 1990,[2] and the video game-orientated Click Video Magazine, produced and released in 1991.[3]

However, none of these more professional efforts lasted beyond a few issues, and by the end of the decade the general idea of video magazines had fallen out of favor. It would not be until the mid-late 2010s that new video magazines would be produced, such as GUAP, a general youth / arts publication.[4]

It should also be noted that a number of print magazines have mirrored their content on digital video platforms in recent years, and have produced online-only video content in addition to this. One example is WIRED's Autocomplete Interviews.

Different formats[edit]

Pure video magazines[edit]

These magazines exist purely in video format and only online, without a print counterpart to support it.

The first magazine to launch in this format was "The I Love Comedy Video Magazine", which is currently published through YouTube, launching in July 2016. [5]. This was followed with the launch of music lifestyle magazine EWE Zine, in March 2017.[6][7]

Augmented reality video magazines[edit]

Augmented reality video magazines have a print counterpart to support it. Using apps such as layar and that blends the offline with the online.[citation needed] The first example of this was GUAP magazine which started life a crowd funding project. The magazines uses an app called Layar to make their content interactive, linking to video content elsewhere.[citation needed]

The Exposed is similar to GUAP but instead of using a third party app to link to its video content, The Exposed has its own native app under the same name.[8] This app blends the offline with the online.[9]

See also[edit]


  1. ^ "Protected Blog › Log in".
  2. ^ "Hip-Hop History Tuesdays: Revisiting Short Lived 1990's Slammin' Rap Video Magazine". Amoeblog.
  3. ^ Cobbett, Richard (17 December 2011). "Saturday Crapshoot: Click Video Magazine".
  4. ^ Levine, Nick (9 November 2017). "Meet the co-founder of the world's first video magazine". NME.
  5. ^ Jack Bensinger (2016-07-22), The I Love Comedy Video Magazine - Issue #1, retrieved 2017-10-14
  6. ^ "Four excellent magazine events happening in London". Time Out London.
  7. ^ "Jough McLeod, editor-in-chief, EWE". magCulture. 10 April 2017.
  8. ^ Exposed, The. "The Exposed". The Exposed.
  9. ^ "The Exposed - the Stack interview". Retrieved 2019-05-14.