VienneMilano

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VienneMilano
Online Boutique
Founded Boston, Massachusetts (November 1, 2011)
Key people
Vienne Cheung, Founder
Products Luxury Thigh High Stockings
Website viennemilano.com

VienneMilano is a Boston-based hosiery brand and online boutique specializing in Italian thigh high stockings.[1] Its website was officially launched November 1, 2011.[2]

The brand's name comes from the first name of founder, Vienne Cheung, and from Milan, Italy, a city well known for its fashion.[2]

VienneMilano is one of Multiverse Commerce's brands and microstores.[3]

Origin/History[edit]

VienneMilano was created as a result of Cheung’s interest in Italian hosiery[2] and her wish to change the stereotypes surrounding thigh highs in America.[4] Cheung wanted to bring the high quality thigh highs she found traveling through Europe to the US market.[5]

On November 1, 2011 along with the launch of the VienneMilano online boutique their first line of thigh highs was introduced.[3]

On November 11, 2011 VienneMilano held a fashion show and keynote by Giuseppe Pastorelli, the Italian General Consul for New England, to celebrate the brand's launch and first collection at the InterContinental Boston.[6]

References[edit]

  1. ^ Fenton, Cheryl. "Vienne Cheung keeps it cool with VienneMilano hosiery". Retrieved 27 February 2013. 
  2. ^ a b c Carpenter, Kane. "Vienne Milano - Asian American Entrepreneur Turns her Dream into a Reality". Retrieved 27 February 2013. 
  3. ^ a b Multiverse Commerce LLC. "Press Conference: VienneMilano". Retrieved 27 February 2013. 
  4. ^ Melser, Amy. "Brookline designer modernizes a classic". Retrieved 27 February 2013. 
  5. ^ Hershey, Lee. ""Stepping out with Sass": Luxury Thigh High Hosiery Brand, VienneMilano". Retrieved 27 February 2013. 
  6. ^ Color Magazine USA. "VienneMilano Fashion Show Launch Party". Retrieved 27 February 2013.