Vijay Deverakonda

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Vijay Deverakonda
Vijay Deverakonda at NOTA pressmeet (cropped).jpg
Deverakonda at a press meet for NOTA in 2018
Born
Deverakonda Vijay Sai[1]

(1989-05-09) 9 May 1989 (age 31)[2]
Alma materBadruka College of Commerce
Occupation
  • Film actor
  • producer
Years active2011–present

Deverakonda Vijay Sai (born 9 May 1989) is an Indian film actor and producer known predominantly for his work in Telugu cinema.[4][5] He debuted in 2011 in Ravi Babu's romantic comedy Nuvvila, and gained recognition for his supporting role in Yevade Subramanyam (2015). Deverakonda became more famous after his lead role in the 2016 romantic comedy Pelli Choopulu, which won the National Film Award for Best Feature Film in Telugu and the Filmfare Award for Best Film – Telugu.

Deverakonda has established himself as a leading actor of Telugu cinema by starring in lead roles in critical and commercial successes such as Arjun Reddy (2017), Mahanati (2018), Geetha Govindam (2018), and Taxiwaala (2018). His performance in Arjun Reddy won him several accolades, including the Filmfare Award for Best Actor – Telugu.[6][7] In 2019, he won the South Indian International Movie Critics Award for Best Actor and was nominated for the Filmfare Award for Best Actor – Telugu for his work in Geetha Govindam.[8] He owns King of the Hill Entertainment, a film production company, which produced its maiden film Meeku Maathrame Cheptha in 2019.[9][10]

Deverakonda was featured by Forbes India in their 30 Under 30 list of 2019.[9][11] According to Google's annual report, he was the most searched South Indian actor in 2019.[12]

Early life[edit]

Deverakonda was born in Achampet of present-day Telangana, India, to Govardhan Rao and Madhavi.[3] His father is a television serial and ad film director while his mother a soft skills tutor. He attended Sathya Sai Higher Secondary School, Anantapur, and Little Flower Junior College, Hyderabad. He graduated from Badruka College of Commerce, Hyderabad.[13][14]

Career[edit]

Deverakonda at YouTube Fan Fest

Early career and struggle (2011–2015)[edit]

Deverakonda debuted in Ravi Babu's romantic comedy Nuvvila in 2011 in a starring role,[15] and had a small cameo role in Sekhar Kammula's Life is Beautiful. Both films were decently successful but failed to give Deverakonda much recognition.[16] He was introduced to Nag Ashwin, who later cast him in a supporting role for the 2015 movie Yevade Subramanyam alongside actor Nani.[17] The film was produced by the daughters of Ashwini Dutt, a producer in the Telugu film industry; Priyanka Dutt backed him and once shooting started, and Swapna Dutt signed him onto her company.[18][19] The film became a critical and commercial success, and Deverakonda won high praise for his diction, energy, and role in the movie.[citation needed]

Breakthrough and success (2015–present)[edit]

Deverakonda's first lead role was in Pelli Choopulu, a romantic coming-of-age film directed by Tharun Bhascker Dhaassyam. The film became commercially successful and won the Best Feature Film in Telugu and the Filmfare Award for Best Film – Telugu at the 64th National Film Awards.[20][21] He starred in the masala film, Dwaraka in 2017. His next film Arjun Reddy received praise and criticism alike for being very bold and radical.[citation needed] Vijay's portrayal as a self-destructive, short-tempered, and alcoholic surgeon received critical acclaim, and won him awards like the Filmfare Award for Best Actor – Telugu.[22][23] Following Arjun Reddy was Ye Mantram Vesave, which was supposed to release in 2013 but released on 2018. He then starred in Mahanati, a biographical film around life of actress Savitri. He won acclaim for playing a charismatic and easy going photographer.[citation needed] Deverakonda's next release in 2018 was Geetha Arts' romantic comedy Geetha Govindam, in which he starred as an innocent and nervous college professor. His next film, released on 5 October, was the Tamil political thriller NOTA, directed by Anand Shankar, which performed poorly at the box office.[24] His next project was UV Creations' supernatural comedy thriller Taxiwala.

In 2019, Deverakonda was seen in Bharat Kamma's Dear Comrade, a romantic action drama, alongside Rashmika Mandanna. In 2020, he acted in Kranthi Madhav's romantic drama World Famous Lover opposite Rashi Khanna, Catherine Tresa, Aishwarya Rajesh, and Izabelle Leite.[25] He is to appear next in Hero, a Telugu film. The movie will be directed by Anand Annamalai.[26][27]

Deverakonda placed 72nd in the Forbes India Celebrity 100 list of 2018.[28] In 2019, Film Companion ranked Deverakonda's performance in Arjun Reddy in "100 Greatest Performances of the Decade".[29]

As of January 2021, his HindiTelugu bilingual film Liger is under production. The film is directed by Puri Jagannadh and produced by Karan Johar.[30][31]

Brands and endorsements[edit]

He was the brand ambassador of food delivery app Zomato.[32] On 11 February 2020, Deverakonda launched his fashion brand Rowdy Wear on Myntra.[33]

Humanitarian efforts[edit]

Deverakonda has donated to relief funds, including a donation to families of victims in the 2019 Pulwama attack.[34][35][36][37]

The Deverakonda Foundation[edit]

Deverakonda conceptualised and founded The Deverakonda Foundation, a nonprofit organisation in April 2019.[38] In early 2020, he donated ₹24,000 through the Foundation to help Ganesh Ambari, a kickboxer who won the Vaco Indian Open International Kick-boxing Championship Title 2020.[39]

COVID-19 pandemic[edit]

An initiative was started to battle COVID-19 pandemic crisis. The foundation has successfully aided 17,000 middle-class families with their groceries and basic essentials, spending 1.7 crores, with the help of his Middle Class Fund (MCF). More than 8,500 volunteers donated over ₹1.5 crores to join his community effort.[40][41] Organisers decided to end the initiative on 2 June 2020.[42]

Public Image[edit]

Deverakonda at Rowdy Sundowner Party 2020[43]

Deverakonda says his family used to call him a rowdy every time he did something that they did not approve of. Over time, he started using this term for himself and his fans.[44][45]

Deverakonda is known to express his real opinions on stage or interviews and has gathered a lot of popularity,[46] like his speech at the Arjun Reddy audio launch in 2017.[47] He compelled the youth to chant the profanities that were censored in the movie, and asked them to do the same in the theatres when his voice is muted.[48][49]

Filmography[edit]

  • All films are in Telugu, unless otherwise noted.
Key
Films that have not yet been released Denotes films that have not yet been released
Devarkonda at Savyasachi press meet
Year Title Role(s) Notes Ref.
2011 Nuvvila Vishnu Debut film [50]
2012 Life Is Beautiful Ajay [50]
2015 Yevade Subramanyam Rishi [50]
2016 Pelli Choopulu Prashanth [50]
2017 Dwaraka Erra Srinu / Sri Krishnananda Swamy [51]
Arjun Reddy Dr. Arjun Reddy Deshmukh [52]
2018 Ye Mantram Vesave Nikhil "Nikki" [53]
Mahanati Vijay Anthony [54]
Geetha Govindam Vijay Govind [55]
NOTA Varun Subramanyam Tamil film (Debut) [55]
Ee Nagaraniki Emaindhi Himself Cameo appearance [56]
Taxiwaala Shiva [50]
2019 Dear Comrade Chaitanya ''Bobby" Krishnan [57]
Meeku Maathrame Cheptha Himself Cameo appearance, also producer [58]
2020 World Famous Lover Gautham / Seenayya "Srinu" [59]
2021 Liger Films that have not yet been released TBA Simultaneously shot in Hindi [30][31]

Awards and nominations[edit]

Year Award Category Film Result Ref.
2015 Nandi Awards Nandi Special Jury Award Yevade Subramanyam Won [60]
2017 Zee Telugu Golden Awards Best Actor Arjun Reddy Won [61]
2018 Filmfare Awards South Best Actor – Telugu Won [62]
2018 South Indian International Movie Awards SIIMA Best Actor Nominated [63]
2018 Behindwoods Gold Medal The South Indian Sensation Won [64]
2019 South Indian International Movie Awards SIIMA Best Actor Geetha Govindam Nominated [65]
Critics Best Actor - Telugu Won [66]
2019 Filmfare Awards South Best Actor – Telugu Nominated [67]
2019 Behindwoods Gold Medal Best Actor in a Lead Role Dear Comrade Won [68]

References[edit]

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External links[edit]