Vikram Bawa

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Vikram Bawa (born 16 March 1970) is an Indian fashion, advertising and landscape photographer based in Mumbai.[1][2][3] He was the first Indian photographer to promote and showcase 3D photography in the late 1990s.[4]

Life and work[edit]

Bawa was born in Delhi. He moved with his parents to Mumbai at an early age. He went to Green Lawns High School, Mumbai. After which he graduated in maths from Elphinstone College, Mumbai. He started work as the managing director of a chemical firm at age 18.[5] In 1996, he started photography professionally.[6]

Bawa started photography as a hobby when he was 16 years old. His mother and father were avid hobbyists, which influenced Bawa.[7]

Bawa started shooting on a Yashica automatic camera and his father’s Yashica TLR. The first camera which he bought was a Yashica FX 3 Super 2000 SLR. It was on this camera that he learnt the photography skills of which he makes use today.[8]

He has also directed music videos and a film called ‘Yahaan Gandhi Bikta Nahin’, a short film on Gandhi in present that has been part of a traveling exhibition to art galleries across India.[9] He has pioneered Fashion Films in India and has made fashion films for various clients including Jewels by Queenie, Nikhil Thampi, Gitanjali, Joy Shoes, Harshita Deshpande and Delna Poonawala.[10]

Bawa's first photography assignment was with Rani Jeyraj (Femina Miss India 1996).[11] Since then he has shot for magazines including Femina,[citation needed] Verve,[citation needed] Hello!,[citation needed] L'Officiel,[citation needed] Elle,[citation needed] Hi Blitz,[citation needed] Marie Claire,[citation needed] TheTechy,[12] and Stuff.[citation needed]

Brands that Bawa has worked for include Coca-Cola, Dove, Godrej, L'oreal, Reebok, Skoda India, Sony Electronics,[13] Taj Hotels, Catwalk, Kingfisher airlines, Sahara Ambey Valley, The Leela Palace,Goa, and FSP London.[14]

He has photographed Bollywood celebrities Amitabh Bachchan, Akshay Kumar, Shilpa Shetty, Aishwarya Rai Bachchan, Nawazuddin Siddiqui, Abhishek Bachchan, Shah Rukh Khan, Karishma Kapoor, Priyanka Chopra, Hrithik Roshan, and Lara Dutta.[15][16]

He unveiled his own Fashion Calendar on the theme of Draupadi for 2014 in Mumbai with stars like Kabir Bedi, Neil Nitin Mukesh, Evelyn Sharma, Shamita Shetty, Nimrat Kaur and many more in attendance.[17]


Solo exhibition[edit]

  • The Other Side, Gallery Art and Soul, Mumbai, India, November 2012.[18]

Group exhibition[edit]

  • Articulate 2011: An Exhibition of Contemporary Photography, Saffronart, London, October 2011[19]


Bawa's work is held in the following permanent collections:

  • Priyasi Art Gallery[20]
  • Gallery Art and Soul, Mumbai, India[21]
  • Jindal Art Foundation[22]
  • Alfaz Miller Collection[23]

Recognition and awards[edit]

Rightly called as "Master of Gimmicks" in the world of fashion photography, Vikram has won many awards from Masters Cup, Prix de la Photographie Paris, The International Color Awards, Spider Awards, Asian Photography Most Influential Photographer Award, PIEA Award and many more.[24]

  • Vikram received four international awards for his Leela Palace Goa hotel campaign - a first for any Indian hotel campaign.[25]
  • Vikram’s fashion film ‘The Long Show’ was nominated for the International Fashion Film Awards (IFFA) 2014 for Best Art Direction and Best Music Nomination.[26]
  • He was judged as the "2nd best photographer at the PMA International Awards, USA" for his 3D photography. The images were part of a 30 country travelling exhibition.[27]


  1. ^ "Not a Photo finish!". Deccan Chronicle. 4 June 2013. Archived from the original on 5 October 2013. Retrieved 28 June 2013. Celebrity photographer Vikram Bawa...
  2. ^ "Do great beauties make great models?". The Times of India. 13 April 2009. Retrieved 28 June 2013.
  3. ^ "Haute wheels". Daily News and Analysis. 15 September 2009. Retrieved 28 June 2013.
  4. ^ Sengupta, Nilanjana (19 October 2000). "Face Off". The Indian Express. Retrieved 25 June 2013.
  5. ^ "I was destined to become a Photographer". Retrieved 2016-12-04.
  6. ^ Kuber, Aditya. "I was destined to become a Photographer". FotoFlock. Epson.
  7. ^ "I was destined to become a Photographer". Retrieved 2016-12-02.
  8. ^ ""...I see pictures everywhere" : Vikram Bawa | CryBytes". CryBytes. 2015-02-05. Retrieved 2016-12-20.
  9. ^ "Vikram Bawa : Photography - DesiCreative". DesiCreative. 2009-11-23. Retrieved 2017-01-10.
  10. ^ "Vikram Bawa nominated for International Fashion Film Awards - Times of India". The Times of India. Retrieved 2017-01-10.
  11. ^ "12 most famous Indian photographers". Indian Digital Artists. Archived from the original on 30 September 2014. Retrieved 15 September 2014.
  12. ^
  13. ^ Paradise, Production. "Vikram Bawa from Mumbai | Production Paradise". Retrieved 2017-01-04.
  15. ^ "Abox of Gandhi". The Indian Express. Archived from the original on 28 June 2013. Retrieved 27 June 2013.
  16. ^ "Top Fashion photographers of India". Retrieved 27 June 2013.
  17. ^ "Shutterbug Vikram Bawa Celebrates Dusky Draupadi Through 2014". MissMalini. 2014-01-29. Retrieved 2016-12-20.
  18. ^ The Other Side. "The Other Side". Solo Art Exhibition. Art & Soul. Retrieved 26 June 2013.[dead link]
  19. ^ "The Fallen Angel". Saffronart. Retrieved 26 June 2013.
  20. ^ "Vikram Bawa | Paintings by Vikram Bawa | Vikram Bawa Painting -". Saffronart. Retrieved 2016-12-23.
  21. ^ "Vikram Bawa | Paintings by Vikram Bawa | Vikram Bawa Painting -". Saffronart. Retrieved 2016-12-23.
  22. ^ "Vikram Bawa | Paintings by Vikram Bawa | Vikram Bawa Painting -". Saffronart. Retrieved 2016-12-23.
  23. ^ "Vikram Bawa | Paintings by Vikram Bawa | Vikram Bawa Painting -". Saffronart. Retrieved 2016-12-23.
  24. ^ picsdream (2016-09-28). "Top Indian Landscape Photographers to Follow". Picsdream. Retrieved 2016-11-07.
  25. ^ "Saffronart-A painting, a photograph or something in between ?". Retrieved 2016-11-07.
  26. ^ "Vikram Bawa nominated for International Fashion Film Awards - Times of India". The Times of India. Retrieved 2016-12-04.
  27. ^ "Top Fashion Phototographers of India | Fashion Updates". Retrieved 2016-12-23.

External links[edit]