Vikuiti

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Vikuiti /vˈkjuːti/ is a 3M Company brand name devoted to optical technology enhancing products.

The brand was launched in 1997 and is mainly known in the LCD display market. 3M became a market leader by being the first company to introduce prismatic brightness enhancement films (Vikuiti BEF), followed by multilayer based reflective polarizer films (Vikuiti DBEF). These products enable more energy efficient use of the backlight to increase display brightness, thus extending the battery life of portable devices such as cell phones and laptops.

In 2003 3M started to copromote the brand with several LCD television manufacturers to the consumer market. Currently the most promoted Vikuiti product categories are Vikuiti Anti-Reflection films, Enhanced Specular Reflector (ESR) films, Clear Card film, Display Protection films, Light Control films, Prism films, projection screens, reflective polarizers, and reflective and transflective display film.[1]

In 2007 the most important product categories under the brand name Vikuiti are Vikuiti Display Enhancement films (AR series anti-reflective films, PF and XRVS series privacy filters and IR series infra red filters); Vikuiti Projection Display Components (RPS series rear projection screens and RPF series rear projection films) and Vikuiti Super Close Projection products (DMS series projectors).

The brand name is a portmanteau of the words “visual” and “acuity”, and is pronounced vie-CUE-ah-tee. From 2009, Vikuiti is sold in the US through master distributor, Spyeglass.

In March 2010, 3M Optical Systems Division stopped naming new optical films Vikuiti at the request of 3M's CEO George Buckley.

References[edit]

  1. ^ Product Literature (US), 3M United States, 2009. Retrieved 17 June 2009.

External links[edit]