Villar Records

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Villar Records
Founded 1950
Founder Manuel P. Villar
Distributor(s) self-distributed
Genre Various
Country of origin Philippines
Location Manila
Official website Villar Music

Villar Records is a record label owned by Mareco, Inc. that also owns the Mabuhay Records label. It was launched in 1950[1] by the late Manuel P. Villar who is known as the "Father of Philippine Recording" for pioneering industry in the recording of original Pilipino music or OPM. He was also the first president of the Record Industry Association of the Philippines (RIAP).[2]

Mareco, Inc. bought original compositions from various Filipino artists and commercially produced recordings of numerous folk songs, kundimans, balitaw and other traditional music from different regions of the Philippines, keeping indigenous music alive in the 1950s and 1960s in the face of American and British imports.[3] It also produced ethnic sounds of the Ilocos, Cebu, Iloilo, Cordillera, Tausug, and Maranao tribes. All these indigenous music recordings were marketed under the labels Mabuhay Records and Villar Records. The company was first to produce a recording of the Philippine National Anthem.

It has released prolific amounts of recordings from certain of its artists, to the point where it was noted internationally in Billboard. Villar released 18 albums of organ music in a single year from artist Relly Coloma, who surpassed former record holders (and labelmates) the Mabuhay Singers to do it.[4] Coloma released 50 albums by early 1971, all on Villar. [5]

Today, Mareco, Inc. is managed by Luis P. Villar from offices in Tirad Pass, Quezon City, Philippines (The studios of radio station 105.1 Crossover, which is owned by the Mareco Broadcasting Network, Inc. is also located here). The company's extensive collection of music recordings is globally distributed through Villar Records International from offices in Manila, Philippines and in Los Angeles, United States.



  1. ^ Letts, Richard (2003). The Effects of Globalisation on Music in Five Contrasting Countries: Australia, Germany, Nigeria, the Philippines and Uruguay (PDF) (Report). Music Council of Australia. Retrieved October 24, 2010. 
  2. ^ Yson, Danny. "The Recording Industry at a Glance". Accessed August 8, 2016. Contains excerpts from the book The Recording of Pilipino Music.
  3. ^ Rodell, Paul A. (2002). Culture and customs of the Philippines. Greenwood Publishing Group. pp. 184–185. ISBN 978-0-313-30415-6. 
  4. ^ Salazar, Oskar."18th Album for Coloma". Billboard Magazine. June 6, 1970. Retrieved from Google Books. p. 77.
  5. ^ "Villar Prepares Strong Push on Coloma Album". Billboard Magazine. January 16, 1971. Retrieved from Google Books. p. 78.

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