Vine (service)

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Vine
The Vine Logo.svg
Original author(s) Dom Hofmann
Rus Yusupov
Colin Kroll
Developer(s) Vine Labs, Inc. (Twitter)
Initial release January 24, 2013; 4 years ago (2013-01-24)
Shut down: January 17, 2017
Development status Turned into "Vine Camera" with the removal of sharing or viewing vines on the Vine network.
Operating system iOS, Android, Windows Phone, Xbox One, Microsoft Windows, macOS
Size 64.4 MB
Available in 25 languages[citation needed]
Type Video sharing
License Freeware
Alexa rank Decrease 7,017 (April 2017)[1]
Website vine.co

Vine (/ˈvn/) was a short-form video hosting service where users could share six-second-long looping video clips. On October 27, 2016, Twitter announced it would disable uploads, but viewing and download would continue to work.[2][3]

The service was founded in June 2012, and American microblogging website Twitter acquired it in October 2012, just before its official launch. Users' videos were published through Vine's social network and can be shared on other services such as Facebook and Twitter. Vine's app can also be used to browse through videos posted by other users, along with groups of videos by theme, and trending, or popular, videos. Vine competed with others such as Instagram and Mobli. Launched on January 24, 2013, by December 2015 Vine had 200 million active users.[4]

History[edit]

Vine was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012. The company was acquired by Twitter in October 2012 for a reported $30 million. It originated in New York.[5][6]

Vine officially launched on January 24, 2013[7][8] as a free app for iOS devices. On June 2, 2013, an Android version was released.[9] On November 12, 2013 the application was released for Windows Phone.[10]

In a couple of months, Vine became the most used video sharing application in the market, even with low adoption of the app.[11] On April 9, 2013, Vine became the most-downloaded free app within the iOS App Store[12] and on May 1, 2014, Vine launched the web version of the service to explore videos.[13]

On October 14, 2014, an Xbox One version was released allowing Xbox Live members to watch the looping videos.[14]

In July 2014, Vine updated their app with a new "loop count" meaning every time someone watches a vine, a number on top of the video will appear showing how many times it was viewed. The "loop count" also includes views from vines that are embedded onto other websites.[15][16]

In August 2015, Vine introduced Vine Music, whose "Snap to Beat" feature created perfect infinite music loops.[17]

In June 2016, Vine announced that it was experimenting with letting users attach video clips up to 140 seconds.[18]

Vine Kids[edit]

In January 2015, Vine launched Vine Kids, an app designed specifically for children.[19]

Discontinuation of Vine service[edit]

On October 27, 2016, Vine announced that Twitter would be discontinuing the Vine mobile app. Vine said users of the service will be notified before any changes to the app or website are made. The company also stated that the website and the app will still be available for users to view and download Vines; however, users will no longer be able to post.[20]

On December 16, 2016, it was announced that the Vine mobile app would remain operational as a standalone service, allowing users to publish their videos directly to Twitter instead of Vine; the Vine community website would shut down in January.[21] On January 17, 2017, the app was renamed to "Vine Camera."[22] Although the app still enables users to record six-second videos, they can only be shared on Twitter or saved on a camera roll.[23][24] The release of the Vine Camera was met with poor reviews on both the Android and iOS App Stores. [25] On January 20, 2017, Twitter launched an Internet archive of all Vine videos, allowing people to continue watching previously filmed Vine videos.[26] Recently some vine accounts can not be accessed due to issues on the vine archive server.

Features[edit]

Vine enabled users to record short video clips up to around six seconds long[7][8][27][28] while recording through its in-app camera. The camera would record only while the screen is being touched, enabling users to edit on the fly or create stop motion effects.[29]

Additional features were added to the app in July 2013; these include grid and ghost image tools for the camera, curated channels (including themed areas and trending topics/users), the ability to "revine" videos on a personal stream, and protected posts.[30]

Uses[edit]

Vine attracted different types of uses, including short-form comedy and music performances,[31] video editing, and stop motion animation.[32] The service has also been used for journalism: on February 1, 2013, a Turkish journalist used it to document the aftermath of the 2013 United States embassy bombing in Ankara.[33] Vine has also gained ground as a promotional tool; in 2013, the track listing of Daft Punk's album Random Access Memories was revealed via a Vine video,[34] and on September 9, 2013, Dunkin Donuts became the first company to use a single Vine as an entire television advertisement.[35] A&W Restaurants launched its Mini Polar Swirls on Vine on April 1, 2014, with the claim that it was the first product launch on Vine.[36]

Music-oriented videos have also had success on the service; in July 2013, a Vine post featuring a group of women twerking to the 2012 song "Don't Drop That Thun Thun" became viral, spawned response videos, and led the previously-obscure song to peak at number 35 on the Billboard Hot 100 chart.[37][38][39]

In March 2013, 22 Vines were presented in an exhibit entitled #SVAES (The Shortest Video Art Ever Sold) at the Moving Image art fair in New York City. Copies of the videos were available to purchase on thumb drives for US$200 each. Angela Washko's "Tits on Tits on Ikea" was sold to Dutch art advisor, curator and collector Myriam Vanneschi, during the event, marking the first ever sale of a Vine as art.[40]

Reception[edit]

A BBC review described collections of Vine videos to be "mesmerizing", like "[watching a] bewildering carousel of six-second slices of ordinary life [roll] past."[32]

Soon after its launch, Vine faced criticism for how it handled pornography; while porn is not forbidden by Twitter's guidelines,[41] one sexually explicit clip was accidentally featured as an "Editor's Pick" in the Vine app as a result of "human error".[42] Because pornographic content violates Apple's terms of service,[43] the app's rating was changed to 17+ in February 2013 following a request by Apple.[44]

Vine was listed among Time's 50 Best Android Apps for 2013.[45]

See also[edit]

References[edit]

  1. ^ "vine.co Traffic Statistics". Alexa Internet. Retrieved April 6, 2017. 
  2. ^ Foxx, Chris (October 27, 2016). "Twitter axes Vine video service". BBC News. Retrieved October 27, 2016. 
  3. ^ "Important News About Vine". Medium.com. Retrieved October 27, 2016. 
  4. ^ Craig Smith. "25 Amazing Vine Statistics". DMR. Retrieved 2017-02-19. 
  5. ^ Fried, Ina (October 9, 2012). "Twitter Buys Vine, a Video Clip Company That Never Launched". AllThingsD. Retrieved March 15, 2013. 
  6. ^ "Instagram Video Taking a Swing at Vine: Study". CNBC.com. Retrieved March 5, 2014. 
  7. ^ a b Sippey, Michael (January 24, 2013). "Vine: A new way to share video". Twitter Blog. Twitter. Retrieved July 25, 2013. 
  8. ^ a b Crook, Jordan (January 24, 2013). "Twitter's 6-Second Video Sharing App, Vine, Goes Live In The App Store". TechCrunch. Retrieved January 26, 2013. 
  9. ^ "Vine for android". Vine.co. Retrieved June 4, 2013. 
  10. ^ Swigart, Ryan (12 November 2013). "Say hello to Vine for Windows Phone". Vine Blog. Tumblr. Retrieved 3 April 2015. 
  11. ^ Moore, Robert (March 6, 2013). "TechCrunch – Vine Takes Early Command In The Mobile Video Market Over Viddy, Socialcam And Others Despite Low Adoption". techcrunch.com. Retrieved April 10, 2013. 
  12. ^ Souppouris, Aaron (April 9, 2013). "The Verge – Vine is now the number one free app in the US App Store". The Verge. Retrieved April 10, 2013. 
  13. ^ Det, Janessa (May 1, 2014). "Vine.co has a new look". Vine blog. Retrieved May 26, 2014. 
  14. ^ "Vine on Xbox One". Vine.co. Retrieved October 14, 2014. 
  15. ^ "Introducing Loop counts.". Vine.co. Vine.co. July 1, 2014. Retrieved July 17, 2014. 
  16. ^ Farooqui, Adnan (July 1, 2014). "Vine Update Brings Loop Counts". ubergizmo. ubergizmo. Retrieved July 17, 2014. 
  17. ^ Metz, Cade. "Writing Good Code Is a Lot Like Making Beautiful Music". Retrieved 2016-09-28. 
  18. ^ Casey Newton, "Vines can now include 140-second video attachments," The Verge, June 21, 2016. Retrieved June 21, 2016.
  19. ^ "Vine's New Kids App Is Friendly For Younger Audiences". Forbes.com. Retrieved January 30, 2015. 
  20. ^ "Twitter Is Shutting Down Vine". Variety. Retrieved 17 December 2016. 
  21. ^ "Vine to Turn Into Six-Second Camera App for Twitter". Variety. Retrieved 17 December 2016. 
  22. ^ Vincent, James (January 5, 2017). "Vine app will shut down and become Vine Camera on January 17th". The Verge. Vox Media. Retrieved January 17, 2017. 
  23. ^ Selena Larson (16 December 2016). "Twitter decides to keep Vine as a camera app". CNN Money. Retrieved 17 December 2016. 
  24. ^ Constine, Josh (January 17, 2017). "Vine shuts off sharing, launches Vine Camera". TechCrunch. Archived from the original on January 20, 2017. Retrieved March 23, 2017. 
  25. ^ "Vine Camera App Reviews at BGR.com". Retrieved April 13, 2017. 
  26. ^ "The Vine Camera & Archive". Medium. January 20, 2017. Retrieved March 23, 2017. 
  27. ^ "Guess what? Vine videos are longer than six seconds". CNET. Retrieved 6 July 2014. 
  28. ^ Dave, Paresh (June 20, 2013). "Video app Vine's popularity is spreading, seven seconds at a time – Los Angeles Times". Los Angeles Times. Retrieved July 25, 2013. 
  29. ^ Hamburger, Ellis (April 25, 2013). "Tao of Vine: the creators of Twitter's video platform speak out – and promise an Android app 'soon'". The Verge. 
  30. ^ "Vine update for iOS adds redesigned camera, 'revining,' and channels". The Verge. 3 July 2013. Retrieved 6 July 2014. 
  31. ^ Hathaway, Jay (July 5, 2013). "Vine and the art of 6-second comedy". The Daily Dot. Retrieved July 25, 2013. 
  32. ^ a b Rohrer, Finlo (January 31, 2013). "BBC News – Vine: Six things people have learned about six-second video in a week". BBC News. Retrieved March 15, 2013. 
  33. ^ Ungerleider, Neal (February 7, 2013). "Using Vine To Cover Breaking News". Fast Company. Retrieved March 15, 2013. 
  34. ^ Minsker, Evan and Phillips, Amy (16 April 2013). "Daft Punk Reveal Random Access Memories Tracklist Via Vine Video". Pitchfork Media. Pitchfork.com. Retrieved 16 April 2013. [...] The French robot duo have shared the album's tracklist via a Vine video which can be watched below. 
  35. ^ Heine, Christopher (September 8, 2013). "Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine". Adweek. Retrieved September 9, 2013. 
  36. ^ Corr, Amy (29 April 2013). "A&W Restaurant's Social Media Moves: Locked Out Of LinkedIn, Rebounds With Vine". MediaPost Publications. Retrieved 17 June 2014. 
  37. ^ "'Wop' Life: How a Miley Cyrus Twerk Video Started Rap's 'Harlem Shake' Moment". Spin. Retrieved 13 April 2014. 
  38. ^ "10 Viral Video Hits That Charted On The Hot 100". Billboard. Retrieved 13 April 2014. 
  39. ^ "How Twerking on Vine Sent Years-Old Rap Songs Up The iTunes Charts". Animal New York. Retrieved 13 April 2014. 
  40. ^ Miller, Rachel. "Moving Image art fair sells first ever 'Vine-art'". The Guardian. Retrieved 6 May 2014. 
  41. ^ Musil, Steven (January 27, 2013). "Pornographic video clips already showing up on Twitter's Vine". CNET. CNET. Retrieved January 28, 2013. 
  42. ^ "Twitter accidentally promotes porn clip". 3 News NZ. January 29, 2013. Retrieved January 30, 2013. 
  43. ^ Stern, Joanna (January 28, 2013). "Porn Appears in Twitter's New Vine App". ABC News. Retrieved October 24, 2013. 
  44. ^ "Twitter's Vine Changes App Store Rating to +17, Adds Social Sharing Features". ABC News. February 6, 2013. Retrieved March 15, 2013. 
  45. ^ Newman, Jared (June 30, 2013). "50 Best Android Apps for 2013". Time. Archived from the original on July 4, 2013. Retrieved June 30, 2013. 

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