Vineyard Vines

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Vineyard Vines
Founder Ian and Shep Murray
Headquarters Stamford, Connecticut, USA
Number of locations
40 Stores, 8 Outlets, 97 Retailers
Products Clothing and accessories
Owner Ian and Shep Murray
Slogan Every day should feel this good
Website Vineyard Vines

Vineyard Vines is an American clothing and accessory retailer founded in 1998 near Martha's Vineyard in Massachusetts, by brothers Shep and Ian Murray. The brand started with ties, but has since incorporated hats, belts, shirts, shorts, bags for men, women, and children. It has grown to a collection of retail stores and outlets across the United States. Their clothing is considered preppy.[1]


Ian and Shep Murray grew up in Connecticut and spent their summers on Martha's Vineyard. The brothers originally held jobs in New York City, but soon grew tired of the corporate lifestyle. Ian claims the duo “started making neckties so [they] didn’t have to wear them.” The brothers sold their neckties during summer weekends on Martha's Vineyard, selling from their boat or Jeep rather than a storefront. Initially, they offered four different styles of ties. When they sold 800 ties on a single weekend in July, Shep and Ian decided to quit their jobs to focus on the business. The Murray brothers claim that the business was founded through a philosophy of "living the good life." Ian states, "The original idea was to take 'The Good Life' to work with us, then not to have to go into the city every day. We soon realized that if we sold enough in a day we could pay rent, then it was enough we could buy a boat." The company's startup capital was raised from the brothers' accrued credit card debt; Vineyard Vines still is owned outright by the two Murray brothers.[citation needed]


Since the summer of 1998, the Vineyard Vines company has expanded nationally, particularly along the East Coast. Vineyard Vines has opened numerous company, outlet, and retail stores. In addition to these traditional channels, Vineyard Vines has expanded its sales to online shoppers. The company also manufactures licensed college apparel which is sold primarily through campus stores. Vineyard Vines was placed on Inc. magazine's list of the 5000 fastest-growing businesses in the U.S. in 2007. Between 2004 and 2007, the relatively new company's revenue tripled. [2]


A Vineyard Vines store in Fashion Island, in Newport Beach, California

The first stores were opened in Northeastern locations associated with the sea such as Cape Cod. However, the company has expanded to 48 stores as well as 8 outlet locations in many U.S. states.


  1. ^ Maidenberg, Micah (27 May 2014). "Prepster clothing chain expands in Mag Mile move". Chicago Real Estate Daily (Crain's Chicago Business). Retrieved 5 May 2015. 
  2. ^ "Vineyard Vines". Inc. 5000. Inc. Retrieved 5 May 2015. 

External links[edit]

Official website