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FoundedDecember 2008
FoundersEric Ya Shen, Arthur Xiaobo Hong
Area served
OwnerVipshop Holdings Ltd

Vipshop (Chinese: 唯品会; pinyin: Wei Pin Hui) is a Chinese company that operates the e-commerce website (formerly specializing in online discount sales. Vipshop is based out of Guangzhou, Guangdong, China, and was listed on New York Stock Exchange (NYSE) on March 23, 2012.[1][2] As of 2017, Vipshop had 52.1 million customers, and there were 269.8 million orders for the year 2016.[3] Following Tmall and, it is now the third largest e-commerce site in China.

According to the US Fortune magazine, ranked the 115th in its 2017 China 500 listing as well as the top 3 B2C e-commerce retailer. The 2017 Top 250 Global Powers of Retailing co-authored by Deloitte and STORES Media listed as the world’s fastest growing retailer. And in BrandZ™ Top 100 Most Valuable Chinese Brands 2017, ranked 40th.[4]


  • 8 December 2008: went online
  • 2010 and 2011: Completed 2 rounds of VC financing at 70 million US dollars
  • March 2012: Listed on New York Stock Exchange (VIPS) [5]
  • November 2013: Transferred to new domain name
  • September 2014: Launched VIP International
  • 2015: Began to run its own logistics & distribution system
  • 2016: Launched INTERNET financing business ”Wei pin Hua”(Chinese: 唯品花; pinyin: Wei Pin Hua)
  • 2017: Announced to spin off financing service and reconstruct its logistics business [6]

Sales model[edit]

According to I Research,'s on-line discount sales model is one of the three mainstream e-commerce models in China (the other two are market place model of Tmall and general B2C model of JD). And is ranked No.1 in China's on-line discount market with 38.1% market share.[7]

According to the 2015 Q3-2016 Q4 “China B2C online shopping market share monitoring report” released by Analysys, has ranked No.3 in terms of B2C market share consecutively for the last 6 quarters. has become the world’s largest flash sale platform as well as the third-largest online retailer in China.[2]


According to, over 20,000 brands have cooperated with, serving more than 300 million users across China; of the total, more than 2,200 brands have developed exclusive online cooperation with Following Tmall and JingDong, is now the third largest e-commerce site in China.[2]

In 2016, reported annual net revenue of US$2.73 billion and a total of 269.8 million orders.[8]

As of March 31, 2017, had been profitable for 18 consecutive quarters.[9]

The revenue of in first quarter of 2020 only reached CNY ¥18.8 billion. The yoy rate of first-quarter revenue is -11.85% compare to 2019.[10]

In August 2020, released financial report for second quarter with net revenue of CNY¥ 24.1 billion and net profit of ¥1.536 billion CNY.[10]

Financial services[edit] is building a finance service platform to provide users with services of financing, supply-chain financing, payment, financial management and insurance.[citation needed]

Internet Finance Division was founded at the end of 2015. With one year’s development, “VIP Expense”, a consumer finance product, had attracted 5 million new users. Currently, 15% of orders at are paid through the “VIP Expense”.[citation needed]

During the “12.8” Anniversary celebration sales period in 2016, the average transaction value per customer paid through “VIP Expense” was 45% higher than that of the overall transaction and the user activity rate improved by 27%.[citation needed]

In 2016, the average monthly new user growth of “VIP Expense” stood above 30%.[citation needed]


  1. ^ Shao, Heng. "Meet Vipshop, The Highest Valued Chinese E-Commerce Stock".
  2. ^ a b c "中国网络零售B2C市场年度综合报告2016". 易观智库.
  3. ^ "Personalization, diverse merchandising drive Vipshop's growth in 2016".
  4. ^ "BrandZ Top 100 Most Valuable Chinese Brands 2017" (PDF).
  5. ^ "Chinese firms restart IPOs in U.S." People's Daily Online.
  6. ^ "唯品會宣布將分拆互聯網金融和重組物流業務".
  7. ^ "2014 China Online Flash Sale Report (Brief Edition)". iResearch Consulting Group.
  9. ^ "Vipshop Reports Unaudited First Quarter 2017 Financial Results" (PDF).
  10. ^ a b 亿邦动力网 (2020-09-15). "唯品会财报:需要起来"搞事情"". Retrieved 2020-09-16.