Viral phenomenon

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Viral phenomena are objects or patterns able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. They get their name from the way that viruses propagate. This has become a common way to describe how thoughts, information, and trends move into and through a human population. Memes are possibly the best-known example of informational viral patterns. The 1992 novel Snow Crash explores the implications of an ancient memetic meta-virus and its modern-day computer virus equivalent:

The spread of viral phenomena are also regarded as part of the cultural politics of network culture or the virality of the age of networks.[1] Various authors have pointed to the intensification in connectivity brought about by network technologies as a possible trigger for increased chances of infection from wide-ranging social, cultural, political, and economic contagions. For example, the social scientist Jan van Dijk warns of new vulnerabilities that arise when network society encounters “too much connectivity.” The proliferation of global transport networks makes this model of society susceptible to the spreading of biological diseases. Digital networks become volatile under the destructive potential of computer viruses and worms. Enhanced by the rapidity and extensity of technological networks, the spread of social conformity, political rumor, fads, fashions, gossip, and hype threatens to destabilize established political order.[2]

On the left wing, in their book Empire, Michael Hardt and Antonio Negri have argued that the age of globalization is synonymous with the age of contagion. This is an age in which increased contact with the "Other" has rekindled anxieties concerning the spreading of disease and corruption since permeable boundaries of the nation-state can no longer function as a colonial hygiene shield. The spontaneity of contagious overspills thus has the potential to initiate a revolutionary renewal of global democracy.

On the right wing, the International Monetary Fund, and various capitalist leaders have pointed to the threat posed to the stability of the current neoliberal political–economic system by the capricious spreading of financial crises from nation to nation. Correlations have been made, for example, between the interlocking of global stock markets, the chaos of financial contagion, and the so-called Islamic threat to justify the ongoing War on Terror (Tony Blair's speech on the eve of the invasion of Iraq, for example).


Examples of viral phenomena in addition to memes are:

Social media[edit]

Some tweets on Twitter serve as both material to draw attention to and means to do so for either celebration or shame. An image on Facebook may also do this.[3]

See also[edit]


  1. ^ a b Sampson, Tony D (2012-08-01). "Virality: Contagion Theory in the Age of Contagion (University of Minnesota Press, 2012)". Retrieved 2012-06-07. 
  2. ^ Marzouki, Yousri; Oullier, Olivier. "Revolutionizing Revolutions: Virtual Collective Consciousness and the Arab Spring". The Huffington Post US. Retrieved 17 July 2012. 
  3. ^ Jon Ronson (February 12, 2015). "How One Stupid Tweet Blew Up Justine Sacco’s Life". The New York Times Magazine. Retrieved February 13, 2015. Sorry @JustineSacco,” wrote one Twitter user, “your tweet lives on forever