Virgin Interactive

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Virgin Interactive Entertainment (Europe) Ltd.
Public company, Subsidiary of Titus Software
Industry Video game industry
Fate Sold to Electronic Arts (North American Branch)
Re-branded as Avalon Interactive (European Branch)
Successor
Founded 1983; 34 years ago (1983) (as Virgin Games Ltd.)
Defunct 2003 (2003)
Headquarters

London, England, U.K. (International HQ)

Irvine, California, U.S. (Global HQ)[1]
Key people
Products Entertainment software
Revenue $99 million (£67 million) (1993)[3]
Number of employees
500 (1997)
Parent

Virgin Group (1987-1991)

Sega Enterprises, Ltd. (1991-1993)[4]

Blockbuster 73%
Hasbro 16.2%
The Branson Trust 10% (1993-1994)[5]

Spelling Entertainment 91%
Viacom (original) 9% (1994-1999)[6]

Interplay 43.9%
Titus Software 50.1% (1999-2003)[7]

Divisions Burst Studios
Westwood Studios
Subsidiaries Virgin Interactive España SA
Website www.vie.com
-- offline --

Virgin Interactive Entertainment was the video game publishing division of British conglomerate the Virgin Group. It was formed as Virgin Games Ltd. in 1983.[4] Initially built around a small development team called the Gang of Five, the company grew significantly after purchasing budget label Mastertronic in 1987.[4][8]

Virgin was home to renowned developers who went on to create successful franchises with other studios like Westwood Studios (Command & Conquer series) and Shiny Entertainment (Earthworm Jim). As Virgin's video game division grew into a multimedia powerhouse, it crossed over to other industries from toys[9] to film[10] to education.[11] To highlight its focus beyond video games and on multimedia, the publisher was renamed Virgin Interactive Entertainment in 1993.[8]

As result of a growing trend throughout the 1990s of media companies, movie studios and telecom firms investing in video game makers to create new forms of entertainment, VIE became part of the entertainment industry after being acquired by media behemoths Blockbuster and Viacom, who were attracted by its edge in multimedia and CD-ROM-based software development. Being centrally located in close proximity to the thirty-mile zone and having access to the media content of its parent companies drew Virgin Interactive's U.S. division closer to Hollywood as it began developing sophisticated interactive games, leading to partnerships with Disney and other major studios on motion picture-based games such as The Lion King, Aladdin, RoboCop and The Terminator, in addition to being the publisher of popular titles from other companies like Capcom's Resident Evil and Street Fighter and id Software's Doom II in the European market.

VIE ceased to exist in mid-2003 after being acquired by French publisher Titus Software who rebranded them to Avalon Interactive in July of that year. The VIE library and intellectual properties are currently owned by Interplay Entertainment as a result of its acquisition of Titus. A close affiliate and successor of Spanish origin, Virgin Play, was formed in 2002 from the ashes of former Virgin Interactive's Spanish division and kept operating until it folded in 2009.

History[edit]

Nick Alexander started Virgin Games in 1982 after leaving Thorn EMI. It was headquartered in Portobello Road, London. The firm initially relied on submissions by freelancer developers, but set up its own in-house development team in 1984, known as the Gang of Five. Early successes included Sorcery and Dan Dare.[12]

Virgin Interactive's history spans two decades in which it was at the forefront of the home console revolution that spread video games to the masses.[13] It evolved with an ever-changing industry into a sophisticated interactive entertainment maker with the aid of its close ties with Hollywood and the entertainment media. Virgin pioneered an era marked by increasingly sophisticated games that combined popular franchises with computer animations and laser discs.[8] These changes turned the video game industry from a small operation into a multimillion dollar business and weaved video games in popular culture.

Throughout its history, Virgin developed and published games for every major platform, including PC, Mac, home consoles and handhelds such as Amiga, ZX Spectrum, Amstrad CPC, C64, Master System, Mega Drive/Genesis, Game Gear, NES, Game Boy, Super NES, Saturn, PlayStation, Nintendo 64 and Dreamcast.

Virgin was home to many talented developers, including Brett Sperry (co-founder of Westwood Studios, makers of the Command & Conquer series and the PC port of Resident Evil) and Robert C. Clardy, founder of Northwest Synergistic Software. Earthworm Jim creator David Perry got his start at Virgin before founding Shiny Entertainment. Also among Virgin Interactive alumni are famed video game composer Tommy Tallarico, artist Doug TenNapel, designer David Bishop, animator Bill Kroyer, animator/artists Andy Luckey and Mike Dietz and programmer Andy Astor.

1987 marked a turning point for Virgin after its acquisition of struggling distributor Mastertronic. Mastertronic had opened its North American headquarters in Irvine, California just a year earlier to build on its success at home,[1][14] though growth exhausted its resources after expanding in Europe and acquiring Australian publisher Melbourne House. Branson stepped in and offered to buy 45 percent of Mastertronic stake, in exchange Mastertronic joined the Virgin Group.[15] The subsequent merger created Virgin Mastertronic Ltd. in 1988 with Alper as its president which enabled Virgin to expand its business reach overseas. It was owned by Virgin Communications, Virgin Group's media subsidiary.[16] Mastertronic had been the distributor of the Master System in the United Kingdom and is credited with introducing Sega to the European market, where they expanded rapidly. The Mastertonic acquisition was Virgin's ‘real’ entry in the gaming business, whereas before they were a small developer mostly for personal computers, they now had Sega's business which enabled them to compete with Nintendo in the growing home console market.[13] To gain a foothold in its newly established market, Sega Enterprises, Ltd. acquired Virgin Mastertronic In 1991 and changed its name to Sega Europe Ltd. Virgin retained a small publishing unit, which was renamed Virgin Interactive Entertainment in 1993.[4]

The nineties were a period of entertainment technology convergence, with cable companies, movie studios, telecommunications firms and computer and video game makers merging with other industries to create new forms of entertainment. Hasbro, the world's largest toy company, who had previously licensed some of its properties to Virgin, bought 15 percent—later increased to 16.2 percent—stake in VIE In August 1993. Hasbro wanted to create titles based on its brands, which include Transformers, G.I. Joe and Monopoly. The deal cut off competitors like Mattel and Fisher-Price who were interested in a similar partnership.[16]

As more media companies became interested in interactive entertainment, Blockbuster Entertainment, then the world's largest video-store chain, acquired 20 percent of Virgin Interactive Entertainment in January 1994. It acquired 75 percent of VIE's stock later in 1994 and purchased the remaining shares held by Hasbro in an effort to expand beyond its video store base. Hasbro went on to found their own game company, Hasbro Interactive the following year. [6] The partnership with Blockbuster ended a year later when Blockbuster sold its stake to Spelling Entertainment, at the time being a subsidiary of Viacom. Viacom is the owner of Paramount Pictures and MTV, which made Virgin Interactive part of one of the world's largest entertainment companies.[1]
Blockbuster and Viacom invested heavily in the production of CD-based interactive multimedia—video games featuring sophisticated motion-picture video, stereo sound and computer animation. VIE's headquarters were expanded to include 17 production studios where expensive SGI “graphics supercomputers” were used to build increasingly complicated games,[8] eventually becoming one of the five largest U.S.-based video game companies.[17]

One result of this investment was the creation of a new technology called “Digicel,” which could scan hand drawn animation cells into digital software, originally for an unpublished game called "Dynoblaze," which was managed by Andy Luckey, Paul Schmiedeke and Bill Kroyer in 1993. Key to developing the process were Dr. Stephen Clarke-Willson, David Perry, designer David Bishop, animator Bill Kroyer, animation producer Andy Luckey, technical director Paul Schmiedeke, animator Mike Dietz and programmer Andy Astor. The technology was first released to the general public in Disney's Aladdin for the Mega Drive/Genesis and subsequently on such projects as The Lion King video game.

In late 1993 Virgin Interactive spun off a new company, Virgin Sound And Vision, to focus exclusively on CD-based children entertainment.[18] In January 1994 Blockbuster Entertainment, then the world's largest video-store chain, acquired 20 percent of Virgin Interactive Entertainment in an effort to expand beyond its video store base.[19] The partnership ended a year later when Blockbuster sold its stake to Spelling, a subsidiary of Viacom, Viacom had planned to sell Spelling and buy Virgin Interactive out of Spelling before the sale. While it abandoned the Spelling sale some time ago, the collapse in the games market appears to have killed off any interest in buying Virgin.[6][20]

The worldwide operations were acquired by Interplay Entertainment in a majority stake buyout backed by Mark Dyne, who became its Chief Executive Officer in 1998. Tim Chaney, the former Managing Director was named president. The U.S. operations were divested to Electronic Arts as part of its $122.5 million (£75 million) acquisition of Westwood Studios that same year.[21][22]

VIE's equity shares were sold to Interplay (43.9%) and Titus Software (50.1%) in February and October 1999, respectively. Virgin would distribute and publish Titus' titles in Europe while Interplay got distribution and publishing rights of Virgin's titles in the Americas.[7] VIE ceased to exist as an independent entity after all assets were transferred to Titus Software in 2003.[23]

In 2002, Tim Chaney and Paco Encinas purchased out the Spanish subsidiary of Virgin Interactive from Titus, keeping them as a Virgin brand and renamed the company to Virgin Play.

Interplay's assets were sold to Titus as part of their buyout of Interplay Europe in Early 2003 making VIE a 100% owned subsidiary of Titus Software. VIE's name was changed to Avalon Interactive on July 1, 2003.

Games[edit]

Source: Giant Bomb[25]

See also[edit]

References[edit]

  1. ^ a b c "Company Line". Virgin Interactive Entertainment. Archived from the original on June 11, 1998. 
  2. ^ "Mastertronic". The Anthony Guter Official Site. 
  3. ^ "Blockbuster Buys Slice Of Virgin Video Game Division". Billboard: 5. January 29, 1994. 
  4. ^ a b c d "Corporate Information". Virgin Interactive Entertainment. Archived from the original on 1998-06-11. 
  5. ^ "Blockbuster, Spelling Add Videogame Maker To Stable". Orlando Sentinel. Bloomberg News Service. 1994-06-30. 
  6. ^ a b c Peers, Martin (1997-02-20). "Spelling plans offering to sell Virgin Interactive". Orlando Sentinel. 
  7. ^ a b "Titus Interactive Agrees Terms to Acquire Control Of Virgin Interactive Entertainment LTD" (Press release). Paris: Titus Interactive. PRNewswire. October 7, 1999. 
  8. ^ a b c d Takahashi, Dean (1994-02-10). "O.C.'s Virgin Interactive to Sell Stock : Offering: The video and computer game publisher will deal 16% of shares. Owner's share will dip under 50%". Los Angeles Times. 
  9. ^ Takahashi, Dean (1994-02-06). "Big Bets Placed on Game Discs". Los Angeles Times. 
  10. ^ Harmon, Amy (1994-06-30). "Spelling to Buy a 75% Stake in Virgin Interactive". Los Angeles Times. 
  11. ^ "About VSV". Virgin Sound And Vision. Archived from the original on February 2, 1998. 
  12. ^ Fisher, Andrew (July 2014). "Gang Leaders: A Gang of Five Retrospective". Retro Gamer (131): 44–49. ISSN 1742-3155. 
  13. ^ a b Branson, Richard (2011). Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way. Crown Business. pp. 124–127. ISBN 978-0307720740. 
  14. ^ Guter, Anthony. "A History of Mastertronic". The Mastertronic site on Guter.Org. 
  15. ^ Pettus, Sam (2013). Service Games: The Rise and Fall of SEGA: Enhanced Edition. CreateSpace. pp. 410–411. ISBN 978-1494288358. 
  16. ^ a b Takahashi, Dean (1993-08-27). "Hasbro to Buy 15% Stake in O.C.'s Virgin Subsidiary". Los Angeles Times. 
  17. ^ Harmon, Amy (1994-06-30). "Spelling to Buy a 75% Stake in Virgin Interactive". Los Angeles Times. 
  18. ^ "Virgin". GamePro (56). IDG. March 1994. p. 186. 
  19. ^ McCash, Vicki (1994-06-30). "Blockbuster To Gain Control Of Game Maker". Orlando Sun-Sentinel. 
  20. ^ Christman, Ed (1995-05-06). "Alliance May Offer Stock; Blockbuster, Virgin Settle". Billboard: 50. 
  21. ^ Morris, Chris (1998-08-17). "EA buys Westwood". CNN Money. Cable News Network. 
  22. ^ "Virgin Interactive May See Management Buyout". Telecom.paper BV. 1998-09-02. 
  23. ^ "Virgin Interactive company and contact information". Computer Hope. 
  24. ^ "Lone Soldier for PlayStation". GameFaqs. 
  25. ^ "Virgin Interactive Entertainment". Giant Bomb. CBS Interactive Inc. 

External links[edit]