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Virtualtourist logo 2010.jpg
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VirtualTourist (often written VT) was a free, travel-oriented community website featuring user-contributed travel guides for locations worldwide. VirtualTourist hosted content such as tips and reviews, online forums, sells advertising and provided travel booking or link to travel booking. Members of the general public were able to register on the site as a 'member' and use a number of the website's services at no cost.

VirtualTourist used social media techniques to enable a sense of community through its active travel forums. VTers regularly get together for face-to-face social events all over the world.[1] For example, in May 2010, more than 150 VTers from around the world met in Krakow, Poland, for VT's 6th annual Euromeet.[2]

The website had over a million registered members, providing 1.7 million travel reviews and 3.6 million photos on over 72,977 destinations.[3]

In February 2017 Virtual Tourist was closed by its parent company.


The origin of Virtualtourist is found in a project at the University of Buffalo to provide a Web-based map of all servers on the Internet. This project was nominated for “Best Navigation Aid” at the Best of the Web Awards at the First World Wide Web Conference ever organized.

In 1996, Brandon Plewe at the University of Buffalo registered “Virtual Tourist” as a trademark in the US,[4] but abandoned the trademark in 1997.[4] Shortly thereafter, two German computer science students, Tilman Reissfelder and Thorsten Kalkbrenner at the University of Karlsruhe,[5] picked up the URL with the intention of doing “something cool” with it, that something being no more precise at the time than creating a map of the world and providing places to put travel information.

By 1999, Reissfelder and Kalkbrenner had a site with a few hundred city locations with travel links that people could add to and which would reference their user profiles. The site, which had links about “Hotels, Restaurants, Things to Do”, was doing about 1.5 million page views per month from about 500,000 unique visitors.[5]

In 1999, J.R. Johnson, an American attorney, met Reissfelder and Kalkbrenner. Together, they moved the company to the US, raised money, and relaunched Virtualtourist in late 1999 with Reissfelder as CTO[6] and Johnson as CEO.[5][7] During the 2000s, the website grew rapidly and won a number of awards and positive mentions in the mainstream press, from sources as disparate as PC Magazine, The Times, Travel and Leisure, and The Wall Street Journal.[8]

In July 2008,, Inc. and sister site Onetime were acquired by global Internet travel company Expedia (then owners of TripAdvisor) for a reported $85 million.[9][10]

On 6 January 2017 the parent company announced that VirtualTourist was closing down and that operations would cease as of 27 February.[11]


Old logo

Each destination page offered information on the local time and date, number of members living there, member tips, hotel reviews, must-see activities, restaurant reviews, local customs, nightlife, off-the-beaten path tips, tourist traps, warnings, transportation, packing lists, shopping, sports travel and general tips.

VT forums[edit]

VT offered several forums: a travel forum with a top-down structure to get to each destination,[12] a 'miscellaneous' forum and a technical help forum.

VT member meet in Krakow

Unlike Rick Steves's website, TripAdvisor, and Cruisecritic, VT had in practice only one 'miscellaneous' or non-destination specific forum (the technical help forum was very narrowly focused on questions about the website itself). TripAdvisor, for example, has about 35 non-destination specific forums.[13] Having only one Miscellaneous Forum had the effect of forcing the entire VT community into one area, with the result that the VT member base tended to interact a great deal. This led to one of the biggest differentiators between the other travel websites and VT: a large number of face-to-face meetings was encouraged by VT,[1] and largely put together by the members themselves.


Members had their own travel pages with space displaying their personal writing and photographs. These homepages could be much more extensive in content when compared to the 'user profile' at TripAdvisor and other travel websites.

Top ten lists[edit]

VirtualTourist took advantage of its worldwide membership to periodically ask for "Top Ten" lists. These lists, humorous as well as informative, were routinely repeated in the press around the world.

Boston City Hall

On November 14, 2008, Reuters carried a story on VirtualTourist's list of the "World's Top 10 Ugliest Buildings and Monuments."[14] Boston City Hall came in first place.[15] Other top ten lists have included:

  • Top Ten Wild Rides for Travelers [16]
  • Top 10 Unusual Places to Stay [17]
  • Top 10 Good Luck Monuments[18]
  • Top 10 Unusual Places for Holiday Gifts[19]
  • Top 10 Most Unusual Foods [20]
  • Top 10 Most Legendary Bars.[21]


Other reviews[edit]

Corriere della Sera (an Italian newspaper) listed VirtualTourist as one of the "big three" travel community websites in 2005 (along with TripAdvisor and Worldsurface).[25] The newspaper commended VT for being easy to navigate, 'spartan,' equipped with a search engine to go down to the smallest town, and really covering the world.[26] In addition, the paper advised Italian readers to evaluate the website by looking at the tips on their own hometowns.

In a September 2007 International Herald Tribune article about how online travel agencies like were enabling the capability of users to add tips and helpful content like social networking travel websites, New York Times contributor Bob Tedeschi said, "as fast-growing as the new travel networking tools are (i.e., and others), they have far to go before they challenge the category leaders, Yahoo Travel and"[This quote needs a citation]


  1. ^ a b "Archived copy". Archived from the original on 2009-06-25. Retrieved 2010-02-04.
  2. ^ Archived 2011-06-09 at the Wayback Machine.
  3. ^ "Archived copy". Archived from the original on 2010-05-05. Retrieved 2010-02-04. retrieved February 12, 2010
  4. ^ a b Virtual Tourist Archived 2017-12-02 at the Wayback Machine., Trademarkia search engine.
  5. ^ a b c Giampiero06 VT member profile Archived 2013-10-31 at the Wayback Machine. (personal profile page of VT's General Manager), interview posted c. October 2012.
  6. ^ ' Selects Gomez to Enhance the Web Experience of its Online Travel Community' (press release), May 13, 2008, Sys-Con Media.
  7. ^ Virtual Tourist Archived 2012-03-26 at the Wayback Machine., Crunchbase directory.
  8. ^ VirtualTourist Press Compilation Video Archived 2016-03-03 at the Wayback Machine., Virtual Tourist Press Page.
  9. ^ J.R. Johnson Archived 2011-11-20 at the Wayback Machine., CrunchBase. Retrieved 2011-11-25.
  10. ^ TripAdvisor Acquires VirtualTourist and OneTime Archived 2008-07-22 at the Wayback Machine., Tripadvisor (press release), July 1, 2008. Retrieved 2011-11-25.
  11. ^ "Archived copy". Archived from the original on 2017-01-07. Retrieved 2017-01-07.
  12. ^ About Archived 2010-05-05 at the Wayback Machine., - There are about 2,000,000 destinations in the VT database as of February 2010
  13. ^ "Archived copy". Archived from the original on 2010-02-10. Retrieved 2010-02-10. A list of these forums can be seen at this URL
  14. ^ Travel Picks: 10 top ugly buildings and monuments Archived 2010-10-06 at the Wayback Machine., Nov 14 2008, Reuters.
  15. ^ Edward Mason, 'Boston City Hall named world’s ugliest building' Archived 2016-03-03 at the Wayback Machine., Boston Herald, November 15, 2008.
  16. ^ Top 10 Wild Rides for Travelers Archived 2011-06-04 at the Wayback Machine.
  17. ^ Top 10 Unusual Places to Stay Archived 2009-04-26 at the Wayback Machine.
  18. ^ Top 10 Good Luck Monuments
  19. ^ "Top 10 unusual places for holiday gifts". Reuters. December 22, 2008. Retrieved November 30, 2011.
  20. ^ 10 of the World's Most Unusual Foods Archived 2010-01-17 at the Wayback Machine.
  21. ^ Top 10 Most Legendary Bars
  22. ^ "Archived copy". Archived from the original on 2009-09-04. Retrieved 2010-02-10.
  23. ^ April 19, 2004 print edition
  24. ^ "Archived copy". Archived from the original on 2010-01-31. Retrieved 2010-02-04. Travel + Leisure listed VirtualTourist as the best travel blog in 2004. However, VirtualTourist, like other travel websites, provided online forums, not a blog. Blogs are generally written by individuals as a series of commentaries, while online forums have many members, and allow a higher level of collaboration.
  25. ^ "Archived copy". Archived from the original on 2011-06-08. Retrieved 2010-02-15.
  26. ^ Facile da navigare, spartano, è dotato di un motore di ricerca che arriva alla città più piccola (esempio, Finale ligure) e copre davvero il mondo

External links[edit]