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Founded1995 Edit this on Wikidata
FounderRobert Keane
HeadquartersVenlo, Netherlands
Productsbusiness cards, marketing materials, signs & posters, invitations & stationery, clothing & bags, digital market products, promotional products
ParentCimpress (1999 or 2000–present)

Vistaprint is a Dutch global, e-commerce company that produces physical and digital marketing products for small businesses. Vistaprint was one of the first businesses to offer its customers the capabilities of desktop publishing through the internet when it was launched in 1999. Vistaprint is wholly owned by Cimpress plc, a publicly traded company based in Ireland.[1]


The company is based in Venlo, Netherlands and employs over 5,100 employees in its 13 offices and printing facilities.[2][3]


Robert Keane founded a company in Paris in 1995 called Bonne Impression, a direct marketer of desktop publishing software and pre-printed laser-printer-compatible specialty papers for printing brochures, stationery and business cards, particularly for small businesses. In 1999, the company adopted an internet-based business model and changed its name to Vistaprint.[4][5]

In September 2005, the company filed its initial public offering and began trading on the Nasdaq.[6] It opened a European office in Barcelona, Spain in September 2006,[7] and in 2009 relocated to Venlo, the Netherlands.[8]

In November 2014, the company announced it would reorganize; Vistaprint continued operating under the Vistaprint brand while the parent company became Cimpress.[9] As a result of the change, the company's ticker symbol was changed from VPRT to CMPR.[10]

In November 2016, Cimpress announced that it would be opening a manufacturing facility in Reno, Nevada. The facility will serve as home to more than 20 brands, one of which is Vistaprint.[11]

In August 2018, Vistaprint announced that it would continue to expand its presence in North America with a new facility in Dallas, Texas. This will be the second manufacturing facility in the U.S. Vistaprint plans to have the manufacturing fully completed by 2023.[12]

Printing process[edit]

Orders are processed online and jobs are printed using a formula based on type of job, paper stock type, print run quantity, finishing (if any) and ship-by dates, among other factors.[13][14] User-selectable options are minimised, printing standard types of printed materials, such as business cards or postcards. Within each category, only specific sizes, paper stocks and ink colours are supported. This results in higher numbers of similar jobs which can be ganged together. Changeover time is reduced because there's less need to change paper or inks between jobs.[15]

Self-service design, proofing and ordering are handled at the front-end through the web, with controlled printing, cutting, packing and dispatching handled at the back-end through printing plants.[16] Cimpress' process involves multiple software components, and the management of multiple production components, in an end-to-end production workflow from "click to ship".[17] Vistaprint is vertically integrated with production facilities for North America in Windsor, Ontario[18] and for Europe in Venlo, Netherlands.[19][20] The company uses presses such as the Manroland 700 as part of its printing assembly line.[21][22]

Computer-integrated manufacturing techniques help minimize human intervention and labour costs.[23] Using browser-based desktop publishing environment, customers design and proofread the job. Jobs are routed for printing without intervention. The printing is done in a single pass on automated, high-volume, large-format presses. Once printed, the products are cut down to size using a computerized robotic cutter, assembled, packaged and addressed using proprietary software-driven processes, and shipped to the customer.[24]

In a form of mass customization using as little as 60 seconds of production labour per order versus an hour or more for traditional printers, orders are printed faster and at lower costs than traditional printers.[15] Their strategy is to target small-run orders usually excluded from conventional large printers.[14]


One of the company's early hires was an in-house patent attorney.[25] It currently holds over 100 patents worldwide.[26] The company has described its objective as a "minefield of patents" and has been active in pursuing companies that it considers to be infringing on those patents.[27]

In 2006, the company filed a patent infringement suit against Print24 GmbH and AG. A German court ruled in favour of Vistaprint in July 2007.[28] However, after appealing, the German Federal Patent Court ruled in favour of, rescinding Vistaprint’s controversial software patent in March 2009.[29]

Separately, in May 2007, the company filed a patent infringement suit against two Taylor Corporation subsidiaries, 123Print and DrawingBoard.[30][needs update]


In 2007, a strategic partnership was announced with OfficeMax to provide an in-store station in up to 900 OfficeMax stores in the US and Mexico.[31][32] OfficeMax ImPress is an OfficeMax-branded web site for small business printing based on Vistaprint technologies. In 2008, Vistaprint announced a strategic partnership with Intuit, a supplier of accounting software, tying their service into Intuit's QuickBooks software using an Intuit-branded web site.[33] In 2009, the company also announced it will supply services for the FedEx Office brand.[34] The company announced in 2012 that it had entered into a strategic partnership with Staples Inc.[35]


Rewards program[edit]

In the US, Vistaprint was accused[by whom?] of enrolling customers into Vertrue's paid-membership reward plan without the customer's agreement. Credit card details were passed on to Vertrue (formerly Memberworks Incorporated) by Vistaprint, and charges were then made on those credit cards by Vertrue allegedly without the owner's consent. Numerous complaints were received by[36] and The Better Business Bureau by consumers objecting to these charges including the complaints of still being charged after canceling and that more than a year after cancelling membership, the charges began again.[37]

Vistaprint's partnerships in the United Kingdom have attracted criticism.[38][39] Critics[who?] have stated that Vistaprint's customers are enrolled without their knowledge in a reward voucher operated by an associated company,, at a cost of £9.95 a month, and that no information is provided to customers subsequently. Additionally, it is up to the customers to detect the fact that they have been enrolled as members and to cancel unwanted membership.[40]

In August 2008, four class-action lawsuits were filed against Vistaprint. The four complaints alleged that the defendants were in violation of the Electronic Funds Transfer Act (which protects from unauthorised charges) and the federal Electronic Communications and Privacy Act (which prohibits the unlawful access of financial information) for charging relatively small amounts from customers accounts "hoping that consumers just won't notice."[41]

On November 30, 2009, the company announced that it had terminated its contract with an affiliate of Vertrue Inc., effective December 20, 2009, and that, it had ended all membership rewards or similar programs.[42]

ASA investigations[edit]

In 2011, following complaints from UK customers, the Advertising Standards Authority (ASA) investigated pricing irregularities on Vistaprint's UK website and leaflet distributions.[43] The ASA also upheld a complaint that Vistaprint was misleading customers in its '£40 worth of printing for a £10 spend' promotion.[44]

Discriminatory mix-ups[edit]

In 2018, a recently married gay couple sued Vistaprint after they received anti-gay pamphlets, "Understanding Temptation: Fight the good fight of the faith", instead of the wedding programs they had ordered.[45] Vistaprint CEO, Trynka Shineman, said that the wedding programs and the flyers were printed at the same time, and that the wrong shipping label was put on the boxes by a third-party partner. Vistaprint resolved the matter with the couple and the lawsuit was dropped, with an apology to the couple and donations to LGBTQ organizations.[46]

In June 2020, two fundraisers for Black Lives Matter found that their order for Black Lives Matter posters also came with All Lives Matter posters. In an interview with Buzzfeed News the customer said "this felt like very, very clear attempts to undermine our message and undermine the message we’re trying to put out". A Vistaprint representative said that an internal investigation "found that it was an error in the automated packaging process which combined two separate customer orders."[47] In response, the customers said that they are skeptical of the explanation, especially since the LGBTQ incident in 2018 made this seem less like a one-off.

Security Lapse[edit]

In November 2019, security researcher Oliver Hough discovered an exposed database on the internet belonging to Vistaprint. The company quietly took the database offline after TechCrunch reached out to inform them about the discovery. Robert Crosland, a spokesperson for Vistaprint, said in a statement that the exposure affected customers in the US, the UK and Ireland.[48]

See also[edit]


  1. ^ Adams, Dan (17 November 2014). "Vistaprint parent to reorganize, expand systems". The Boston Globe. Retrieved 8 May 2015.
  2. ^ "Vistaprint About Us". Vistaprint.
  3. ^ "Vistaprint N.V. (VPRT)". Yahoo Finance.
  4. ^ "How VistaPrint deals with this economy; Interview with Robert Keane, CEO". WhatTheyThink. 5 December 2008. Retrieved 10 January 2017.
  5. ^ Mitra, Sramana (24 June 2009). "From Startup To 500 Million Dollars: VistaPrint CEO Robert Keane (Part 1)". One Million By One Million. Retrieved 10 January 2017.
  6. ^ "VistaPrint raises $120M in IPO". Boston Business Journal. 30 September 2005. Retrieved 10 January 2017.
  7. ^ "VistaPrint To Open European Marketing Office; Barcelona Office is Sixth for Company World-Wide". 6 September 2006. Retrieved 10 January 2017.
  8. ^ "CIMPRESS N.V. filed this Form DEF 14A on 06/30/2009". SEC. 9 September 2009. Retrieved 10 January 2017.
  9. ^ "Form 10-K". Cimpress Investor Relations. Cimpress. Retrieved 10 January 2017.
  10. ^ "Vistaprint (VPRT) Changes Name & Ticker to Cimpress (CMPR) - Analyst Blog". Nasdaq. 18 November 2014.
  11. ^ Wadsworth (7 November 2016). "Cimpress Expands Its Mass Customization Facilities Into Reno, Nevada". Cimpress. Retrieved 27 February 2019.
  12. ^ "Vistaprint to Open New Manufacturing Facility in Dallas, Texas". 8 August 2018. Retrieved 27 February 2019.
  13. ^ "Vistaprint — Small Orders Mean Big Business". Printing Impressions. November 1, 2008.
  14. ^ a b Gang Run Archived December 7, 2008, at the Wayback Machine
  15. ^ a b "Vistaprint - Web Masters". 2006-03-01. Retrieved 2012-09-20.
  16. ^ "Vistaprint — Small Orders Mean Big Business". Printing Impressions. November 1, 2008.
  17. ^ "Vistaprint Grows". Archived from the original on 2012-02-22. Retrieved 2012-09-20.
  18. ^ "At the Forefront of Innovation - Windsor, Canada". Archived from the original on 2008-09-13. Retrieved 2008-08-08.
  19. ^ "At the Forefront of Innovation - Venlo, the Netherlands". Archived from the original on 2008-08-09. Retrieved 2008-08-08.
  20. ^ "Vistaprint Announces Opening of North American Printing Plant". 2005-06-22. Retrieved 2012-09-20.
  21. ^ "MAN Roland 700". 2007-10-04. Archived from the original on 2012-02-18. Retrieved 2012-09-20.
  22. ^ "Vistaprint Closes $52 million Equity Financing". Retrieved 2012-09-20.
  23. ^ Vistaprint - Manufacturing Archived 2008-08-05 at the Wayback Machine
  24. ^ Interview: Paul Tasker Archived May 13, 2008, at the Wayback Machine
  25. ^ The Patented Path To Profits Archived February 6, 2009, at the Wayback Machine
  26. ^ "Patents Held by Vistaprint". Retrieved March 14, 2015.
  27. ^ "An Empire of Portals". 2008-05-07. Archived from the original on May 7, 2008. Retrieved 2012-09-20.
  28. ^ "Vistaprint: German Court finds that print24 and infringed Vistaprint patent". 2007-07-31. Retrieved 2012-09-20.
  29. ^ "Final judgment in the case of Unitedprint v. Vistaprint". Archived from the original on 2012-11-08. Retrieved 2012-09-20.
  30. ^ "Vistaprint files patent infringement suit against Taylor Subsidiaries 123Print and Drawing Board". 2007-05-15. Retrieved 2012-09-20.
  31. ^ Tedeschi, Bob (August 20, 2007). "Building a Brand Name, via Business Cards". The New York Times. Retrieved May 27, 2010.
  32. ^ [1][dead link]
  33. ^ "VistaPrint Chases Away the Gloom". Business Week. January 25, 2008.
  34. ^ VistaPrint FY2009 Q3 Pre-Recorded Earnings Conference Call - Final Fair Disclosure Wire. Waltham: Apr 30, 2009
  35. ^ "Vistaprint Reports First Quarter Fiscal Year 2012 Financial Results". November 30, 2009.
  36. ^ "974 Complaints and Reviews about Vistaprint". Retrieved 2012-09-20.
  37. ^ "15 Complaints and Reviews about Vertrue, ex-MWI". Archived from the original on 2012-09-04. Retrieved 2012-09-20.
  38. ^ Dibben, Margaret (2007-09-23). "Ski firm says I booked online - but I was only browsing". London: The Observer.
  39. ^ "Scamwatch - Small Business". Federation of Small Businesses. Retrieved 2008-05-15.
  40. ^ "Consumer complaints about". Retrieved 2008-05-23.
  41. ^ "VistaPrint Named in Four Federal Class-Action Lawsuits". Advertising Specialty Institute. August 28, 2008.
  42. ^ "Vistaprint Terminates All Membership Program Offerings and Reaffirms Financial Guidance". November 30, 2009.
  43. ^ "ASA Adjudication on VistaPrint Ltd - Advertising Standards Authority". 2011-02-23. Retrieved 2012-09-20.
  44. ^ "Ad watchdog raps daily deals sites LivingSocial and kgb". Campaign. November 16, 2011. Retrieved 2015-05-10.
  45. ^ "Vistaprint apologizes after same-sex couple's wedding order contained hateful pamphlets". cbsnews. Retrieved 23 June 2020.
  46. ^ Corrigan, John (8 February 2018). "Gay Couple Drops Suit Against Vistaprint". Advertising Specialty Institute. Retrieved 23 June 2020.
  47. ^ Baird, Addy. "Vistaprint Put "All Lives Matter" Posters In An Order For A Black Lives Matter Fundraiser". Buzzfeed News. Retrieved 23 June 2020.
  48. ^ "Vistaprint left thousands of customer chats and calls online". TechCrunch. Retrieved 2019-11-28.

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