Vitacost

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Vitacost.com
Subsidiary
Founded1994; 25 years ago (1994)
HeadquartersBoca Raton, Florida
Key people
Brian D. Helman[1]
President
ProductsHealth foods, nutritional supplements, vitamins, beverages, herbs; bath, baby, pet and beauty products[2]
ParentKroger
Websitewww.vitacost.com

Vitacost.com, Inc is an American e-commerce company based in Boca Raton, Florida, that sells vitamins, supplements and organic grocery products.[3] The company was bought by Kroger in 2014.[4] Vitacost was inducted into Inc Magazine's "Inc. 500 Lifetime Hall of Fame," in 2006 as one of the US's 500 fastest-growing privately held businesses for five consecutive years (2001–2005).[5]

History[edit]

Vitacost began operations in 1994 as a catalog retailer of third-party vitamins and supplements under the name Nature's Wealth Company.[6] In 1999, the company launched Vitacost.com and introduced proprietary vitamins and supplements, which has since expanded to include food, beauty products and sports nutrition.[3]

The company completed construction of a manufacturing facility located in Lexington, North Carolina in 2008. [7] Effective September 1, 2012, Vitacost agreed to lease its manufacturing facilities to a third party provider.

On September 23, 2009, Vitacost went public.[8][9] During 2010, the company expanded and upgraded its West Coast distribution facility located in Las Vegas, Nevada. The Company began a similar project for its east coast distribution center, located in Lexington, North Carolina in the spring of 2010, with the building construction completed in the first quarter of 2011.[citation needed]

In October 2012, Vitacost.com launched a cruelty-free specialty store showcasing beauty and personal care products that are independently certified by the Leaping Bunny Program, which is operated by the Coalition for Consumer Information on Cosmetics.[10][11]

In 2013, Vitacost kicked off several new product lines, including a new sports nutrition line, ARO: Black Series,[12] which includes pre- and post-workout formulas, protein powders, flavored glutamine, creatine and branched-chain amino acids.

Kroger announced in July 2014 that it would purchase Vitacost.com for $280 million.[4] The acquisition was completed in August 2014.[13]

Reception[edit]

In 2017, the company received two awards from the ConsumerLab.com Survey for Top-rated Supplement Brands on Overall Consumer Satisfaction and Top-rated Supplement Merchants on Overall Consumer Satisfaction.[14]

References[edit]

  1. ^ "Company Overview of Vitacost.com, Inc. - People - Bloomberg". www.bloomberg.com. Retrieved 2017-05-22.
  2. ^ "Company Overview of Vitacost.com, Inc. - Snapshot - Bloomberg". www.bloomberg.com. Retrieved 2017-05-22.
  3. ^ a b "Vitacost.com Inc. News - Company Information - The New York Times". Topics.nytimes.com. Retrieved 2013-08-07.
  4. ^ a b https://online.wsj.com/articles/kroger-plans-to-buy-online-vitamin-seller-vitacost-1404300842
  5. ^ "Inc. 500 Hall of Fame, Growing Your Business Article | Inc. 5000". Inc.com. 2009-10-28. Retrieved 2012-11-17.
  6. ^ "Deerfield-based Vitacost to sell shares, hoping to net $57.3 million - Sun Sentinel". Articles.sun-sentinel.com. 2007-06-22. Retrieved 2013-08-07.
  7. ^ "Vitacost.com, Inc, Form 424B4, Filing Date Sep 24, 2009". secdatabase.com. Retrieved May 15, 2018.
  8. ^ You Missed This IPO. , September 28, 2009
  9. ^ UPDATE 1-Vitacost IPO prices for $12, within range. , September 23, 2009
  10. ^ Sat, Nov 17, 2012, 1:50 PM EST - U.S. Markets closed. "Cost and Cruelty-Free Manufacturing Practices Matter Most to Beauty Shoppers, Vitacost Survey Finds - Yahoo! Finance". Finance.yahoo.com. Retrieved 2012-11-17.CS1 maint: multiple names: authors list (link)
  11. ^ "COST AND CRUELTY-FREE MANUFACTURING PROCESSES MATTER MOST TO BEAUTY SHOPPERS, VITACOST SURVEY FINDS". Leaping Bunny Program. Retrieved 7 February 2017.
  12. ^ Miriam Valverde (2013-05-07). "Boca Raton online retailer launches new sports nutrition line". Sun Sentinel. Retrieved 2013-08-07.
  13. ^ http://www.bizjournals.com/triad/blog/morning-edition/2014/08/kroger-completes-purchase-of-vitacost-com.html
  14. ^ "Top-rated Vitamin and Supplement Brands and Merchants for 2017 Based on Consumer Satisfaction". www.consumerlab.com. Retrieved 2017-06-06.

External links[edit]