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Type of site
|Alexa rank||101,393 (June 2018[update])|
Vital Football is an internet sports network website, based in the United Kingdom. Owned by Vital Networks, it was formed in October 2005 and has individual sites for every football club from the Premier League and the Football League in England and the Scottish Premier League in Scotland. During the Summer and Autumn months of 2009, the Vital Football network underwent a major revamp in order to make the site look more modern.
Using the slogan, "If it's Football, it's Vital", the network is run by fans from each of the respective clubs, with every club having a "club site". Each club site has its own editors, with a home page containing articles and polls. There are also a discussion forums which are moderated by the clubs editors. Editors of sites write articles about the club or games.
The network also had a fantasy football game. However, this was stopped shortly before the 2009-10 season due to a failure to find a sponsor.
Vital Football has faced competition from Rivals, a similar site, and Footymad. Sky-owned Rivals folded in 2009, leaving Vital Football the largest fans-run sports site. According to the Alexa traffic rankings, the Vital network is #10903 in the world.
Each Vital club site is run by editors. Each editor has input on the design of the site, including the club "banner". Each editor, featured on the site, has a custom football shirt. These feature the editor's name, with a number chosen by the editor. The football shirt is in the colours of the football team that the site represents.
Each article written by an editor accompanies an image.
In early 2010, a new look to the site was rolled out. This featured a more modern grey colour scheme, and the old logo was replaced with a design based on a referee's whistle. One of the more notable changes was the site was widened to 1024 pixels, to fit a 1024x768 screen.