|Headquarters||Olmsted Township, Ohio, United States|
|Jodi Berg, President & CEO (president since 2009, CEO since 2011)|
Number of employees
Vita-Mix Corporation, doing business as Vitamix, is an American privately owned company operated by the Barnard family since 1921. Vitamix manufactures blenders for consumers and for the restaurant and hospitality industry. Vitamix has been based in Olmsted Township, Ohio, since 1948. It employs more than 700 people, most at its Northeast Ohio headquarters and manufacturing facilities. Vitamix products are sold in 130+ countries around the world.
Vitamix is privately owned and operated by the Barnard family. The company was founded in 1921 when William Grover Barnard began traveling the country selling modern kitchen products. It was by helping a friend through his illness that Barnard began to recognize the importance and impact that whole-food nutrition had on one's health and well-being. At that point, Barnard changed the name of the company to The Natural Food Institute.
In 1937 Barnard saw a blender at a trade show and introduced his own variations, creating a more durable and reliable series of blending machines. The name "Vita-Mix" emphasized "vita," meaning "life."
Bill Barnard inherited the business and in 1964 officially changed the name to Vita-Mix Corporation. The company's Vitamix 3600, the first blender that could make hot soup, blend ice cream, grind grain, and knead bread dough, was released in 1969.
In 1985, John Barnard and his brother created the Mix'n Machine, a high-performance commercial blender.
In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.
In 2009, Dr. Jodi Berg became President of Vitamix, making her the fourth generation of the Barnard family to hold the title. She became CEO in 2011. The distinguishing characteristic of Vitamix models is the two motors featuring 2 hp and 2.2 hp. The 2 hp motors were produced over many years since the introduction of the Vitamix 5000 model and the 2.2 hp motor was released in 2012.
In 2019, Vitamix entered into a $200,000 partnership with Olmsted Falls City Schools, an Ohio "Triple A" public school district located in Olmsted Falls, Ohio, where the company is headquartered. The sponsorship deal includes naming rights to the district's high school football field, student curriculum enhancements, and food services support.
- After several live broadcasts from several cities during 1949, the company founder's recorded in 1949 what became the infomercial initially broadcast in 1950: "A Conversation with Fourth-Generation Vitamix CEO Jodi Berg" (PDF). Brown Brothers Harriman (BBH).
BBH: This information has been obtained from sources believed to be reliable
- Barnard saw a blender at a trade show in 1937 and .. "Discover". GLpublishing.
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- Vitamix Infringement Case Summary Archived February 10, 2011, at the Wayback Machine
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- Benson, John (2019-02-11). "Olmsted Falls City Schools announces $200,000 partnership with Vitamix". cleveland.com. Retrieved 2019-03-16.