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Joint Stock Company
Industry telecommunications
Founded 1992
Headquarters Sofia, Bulgaria
Key people
Atanas Dobrev, CEO
Products Satellite television, IPTV, Fixed line, Mobile telephony, Internet service provider
Revenue Increase €447.9 million; BGN 875.3 million (2016)[1]
Number of employees
5 905

Vivacom (Bulgarian: Виваком) is the brand name of "Bulgarian Telecommunications Company EAD" ("BTC"), the largest telecommunications company in Bulgaria and a former state-owned incumbent operator. The company is headquartered in Sofia, Bulgaria and employs around 6,000 people, owning a mature distribution network with around 300 branded retail outlets and alternative sale points.

Vivacom is a fully integrated operator, providing mobile, fixed voice, fixed broadband and pay-TV (both DTH and IPTV) services on a nationwide scale to both residential and business customers. The fixed-line services are provided through copper-based and fiber network footprint, while the mobile services are based on GSM/GPRS/EDGE and UMTS/HSPA+/LTE technologies.

Vivacom owns and operates – Plana teleport, which features more than 40 transmit and receive antennas able to deliver transmission and connectivity even to the most remote points, including orbital positions in Europe, Africa, Middle East and Asia.


BTC has its roots as the incumbent fixed-line operator organizing and facilitating communications services in Bulgaria. The Company has gone through various stages of operation – from the long period of state-owned structure to the privatization procedure in 2004, when the Bulgarian government sold 65% of the share capital.[2]

In May 2005 the BTC was granted a license for the development of third-generation mobile telecommunication systems under the UMTS standard. In November 2005 the Company launched its mobile services under the “Vivatel” brand. “Vivatel” became Bulgaria's fastest growing mobile operator following its launch.[citation needed]

In January 2009, BTC announced the merger with its subsidiary BTC Mobile (“Vivatel”).[citation needed]

In September 2009, BTC and Vivatel united into a new brand - Vivacom.

Nowadays, Vivacom is the operator that offers the widest range of telecommunication solutions on the Bulgarian market.[citation needed]


Mobile Service[edit]

As of December 31 2016, Vivacom is the third largest mobile operator in Bulgaria, based on the number of subscribers. The company's mobile service revenue market share is approximately 28% for the year ended December 31, 2016.

As the end of 2016, Vivacom’s mobile network has the following coverage of the Bulgarian population:

  • 2G (GSM/GRPS/EDGE) - 99.99%;
  • 3G (UMTS/HSPA+) - 99.98%;
  • 4G (LTE) - 86.75%.

Vivacom’s 4G network has received the highest score – GWS OneScore – for speed measurement done in Sofia, Ruse, Sozopol, Kavarna and settlements on the Bulgarian Black Sea coast. The measurement of the five existing in Bulgaria LTE networks was performed by Global Wireless Solutions[3][better source needed] (GWS) on their methodology in the period 15.10–15.11.2016.

Fixed-line services[edit]

Vivacom is the incumbent in the fixed voice market with 82% revenue share as at December 31, 2016.

As of December 31, 2016 Vivacom is the largest fixed broadband operator with 26% subscriber market share.

As of the end of 2016, Vivacom is positioned as the third largest pay-TV provider and the largest IPTV operator.[citation needed]

Supervisory board[edit]

  • Spas Rusev - Member of the Supervisory Board[4]
  • Bojan Ivanovic - Мember of the Supervisory Board
  • Zeno Meier - Мember of the Supervisory Board
  • Bruno Ducharme - Мember of the Supervisory Board
  • Franz Hoerhager - Мember of the Supervisory Board

Management Board[edit]

  • Atanas Dobrev - Member of the Managing Board, Chief Executive Officer
  • Radoslav Zlatkov - Chief Technical Officer
  • Ivo Zlatev - Chief Legal Officer
  • Dimitris Lioupis - Chief Marketing Officer
  • Miroslav Petrov - Chief Sales Officer
  • Asen Velikov - Chief Financial Officer


External links[edit]