27 May 1973
|Died||25 June 2010 (aged 37)|
|Cause of death||Suicide by hanging|
|Height||5 ft 9 in (1.75 m)|
Viveka Babajee (27 May 1973 – 25 June 2010) was a Mauritian model and actress. She held the titles of Miss Mauritius World 1993 and Miss Mauritius Universe 1994. She was best known for her KamaSutra condom advertisements of the 1990s, and for her involvement in the so-called Manila Film Festival scam of 1994.
The youngest of four sisters, Babajee was born in Port Louis, Mauritius on 27 May 1973. Her mother is Maharashtrian and was born in Hyderabad. Babajee came to India in the mid-1990s. She has a first cousin Naaz Joshi, who is Miss World Diversity.
Babajee achieved success in India after her famous KamaSutra condoms commercials. She also participated in music videos for Daler Mehndi's "Boom Boom", Harbhajan Mann's "Hai Meri Billo" and Abbey's "Phir Se". In 2009 her company, Cream Events, achieved success with the help of her ex-boyfriend and business partner, Kartik Jobanputra. She later broke all ties with Cream Events.
As a model, Babajee walked the ramp for top designers including Ritu Kumar, Ritu Beri, Abu Jani and Sandeep Khosla, Rohit Bal, Suneet Varma, JJ Valaya, Tarun Tahiliani, and many others. In January 2010, she started her own event management business and managed projects like the Arjun Khanna show by Taj Colaba. Her company was named "VIBGYOR ENT" (Lifestyle and Boutik Events). VIBGYOR is an acronym for the seven colors of the rainbow (Violet, Indigo, Blue, Green, Yellow, Orange & Red).
Viveka Babajee had been an anchor for FTV India. She made her debut film appearance in Yeh Kaisi Mohabbat, co-starring with Deeksha and Krishna, released in 2002. Even though the movie did poorly at the box office, Babajee's performance did not go unnoticed.
She was found hanging from the ceiling fan in her apartment on 25 June 2010 at her Bandra residence in Mumbai. The police reports stated that Babajee committed suicide due to depression. The last entry in her diary, which was found next to her body, said, "you killed me, Gautam Vohra," and unconfirmed reports stated that she became depressed after separating from her boyfriend, Gautam Vora. However, in 2012, the case was re-opened by police after Gautam Vohra was arrested in connection with a murder case.
- "List of Former Miss Mauritius World". Miss Mauritius Organisation. Archived from the original on 27 July 2011. Retrieved 26 June 2010.
- "List of Former Miss Mauritius Universe". Miss Mauritius Organisation. Archived from the original on 27 July 2011. Retrieved 26 June 2010.
- "Rare Kamasutra Condom Ad" (VID). 27 June 2010.
- Requintina, Robert R (26 June 2010). "Supermodel-actress Viveka Babajee hangs self in India". Manila Bulletin.
- "A nightmare birthday for Gautam Vohra". Archived from the original on 12 January 2010. Retrieved 14 January 2012.
- "Facebook messages provide new leads in Viveka case", 13 August 2010, NDTV
- "Who wrote Viveka Babajee's 'suicide letter'?". NDTV. NDTV. Retrieved 2 January 2016.