Vivi (magazine)

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Categories Fashion
Frequency Monthly
Circulation 645,000/ month
Publisher Kodansha
First issue May 23, 1983
Country Japan, Taiwan, China, Hong Kong
Language Japanese, simplified Chinese, traditional Chinese

ViVi (ヴィヴィ?) is a Japanese fashion magazine published by K L[disambiguation needed]. ViVi is one of Asia's top fashion magazines and is published in Japan, China, Taiwan, Hong Kong, and Thailand.

History and profile[edit]

Vivi was first published in May 1983.[1][2] The target age group are teens and young women 17–27 years old. The main demographic of readers are college students and young office ladies.

The magazine's 'cover queen' is Ayumi Hamasaki, who has been featured on the cover 40 times since 1999[3] [4] and runs her famous 'Deji Deji Diary' in each issue. Other artists frequently featured on the cover include Namie Amuro and Kumi Koda.

ViVi models[edit]

These models are regularly employed by ViVi magazine.[5]




  1. ^ "Vivi Magazine". Virtual Japan. Retrieved 14 November 2014. 
  2. ^ Stephanie Assmann (20 October 2003). "Japanese Women's Magazines". EJCJS. Retrieved 14 November 2014. 
  3. ^ "ViVi(発行:講談社)". 
  4. ^
  5. ^ "We ❤ ViVi Models". 
  6. ^ 大石参月「ViVi」卒業を発表 6年間の活動を振り返る [Mitsuki Oishi announced that she graduated from ViVi] (in Japanese). modelpress. Retrieved 13 September 2015. 

External links[edit]