Viviane Senna

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Viviane Senna
Viviane Senna in 2006.
Viviane Senna da Silva

(1957-06-14) 14 June 1957 (age 66)
EducationPontifical Catholic University of São Paulo
Employer(s)Founder and president of the Instituto Ayrton Senna and the Ayrton Senna Foundation
SpouseFlávio Lalli (m. ?–1996; his death)
ChildrenBruno Senna
RelativesAyrton Senna (brother)

Viviane Senna Lalli (née Senna da Silva; born 14 June 1957) is a Brazilian entrepreneur and philanthropist. She is the sister of late Ayrton Senna (1960–1994), who was a professional racing driver and three-times Formula One world champion and mother of Bruno Senna who is also a racing driver by profession and is competing in various auto racing series. [1]

She is the founder & president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, focused on children's education, headquartered in São Paulo since November 1994.[2][3][4][5] She also helped to found and chaired the technical committee of the think tank "Todos pela Educação" (Everybody for Education).[6]


Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva.[1] In 1979 she graduated in Psychology at the Pontificial Catholic University of São Paulo,[1] specializing in Jungian psychology in the university's Sede Sapientiaes Institute. She worked as a psychotherapist for adults and children, and also supervised qualification groups and improvement of psychotherapists.[7] She also coordinated study groups of deep psychology (advocated by Jung).

She received the Grand Prix 2012 BNP Paribas, that recognises worldwide leaders in the area of social investment,[8] and was appointed one of the Leaders for the New Millennium of CNN/Time.[9]

She is the only Brazilian member of the Fellow Adults of Boys of the World Prize together with Nelson Mandela (ex-president of South Africa), Silvia Renate Sommerlath (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others.

In 2018 she talked with then president-elect Jair Bolsonaro to head the Ministry of Education, but the deal was unsuccessful.[10] In 2020, she supported the reopening of schools during the COVID-19 pandemic lockdown in Brazil.[11]


Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries.[1]


Viviane Senna has been in three documentaries and two TV series.

Year Title Role Notes
1998 A Star Named Ayrton Senna Herself Documentary
2004 The Right To Win
2010 Senna
Show Business TV series
2012 Na Moral TV series; episode 1.9


  1. ^ a b c d «A guardiã do mito: Colada à imagem do irmão, Viviane Senna chega à pole position da filantropia nacional» Archived 2009-05-05 at the Wayback Machine, O Globo, 3 May 1999.
  2. ^ "Viviane Senna". ISTOÉ Independente (in Brazilian Portuguese). 2000-12-20. Retrieved 2023-09-04.
  3. ^ Stokes, Amanda Davies & David (2017-11-16). "Ayrton Senna: How F1 legend's legacy is helping educate Brazil's youth". CNN. Retrieved 2023-09-05.
  4. ^ "O modelo de escola atual parou no século 19, diz Viviane Senna". BBC News Brasil (in Brazilian Portuguese). 2015-06-05. Retrieved 2023-09-04.
  5. ^ Buckley, Stephen (1999-10-14). "Brazilians Embracing Philanthropy". Theo Washington Post. Retrieved 2023-09-05.
  6. ^ Gohn, Maria da Glória (2014-01-30). Movimentos sociais e redes de mobilizações civis no Brasil contemporâneo (in Brazilian Portuguese). Editora Vozes Limitada. ISBN 978-85-326-4747-4.
  7. ^ «Perfil: Viviane Senna lidera movimento pela qualidade da educação no Brasil», artículo en el sitio web IDIS (Instituto para el Desarrollo de la Inversión Social) del 5 de agosto de 2011.
  8. ^ "The Institute Ayrton Senna and the Greenhouse Charity honoured by the BNP Paribas Prize for Individual Philanthropy - BNP Paribas". BNP Paribas. Retrieved 2023-09-05.
  9. ^ "Instituto Ayrton Senna – Educação do futuro, agora". Instituto Ayrton Senna (in Brazilian Portuguese). Retrieved 2023-09-05.
  10. ^ "Jair Bolsonaro confirma conversas com Viviane Senna sobre propostas para educação". GZH (in Brazilian Portuguese). 2018-11-14. Retrieved 2023-09-05.
  11. ^ "Está claro que a reabertura das escolas não agrava a pandemia, diz Viviane Senna". Folha de S.Paulo (in Brazilian Portuguese). 2020-09-15. Retrieved 2023-09-07.