Viviane Senna

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Viviane Senna
Senna viviane.jpg
Viviane Senna in 2006.
Viviane Senna da Silva

(1957-06-14) 14 June 1957 (age 65)
EducationPontifical Catholic University of São Paulo
EmployerFounder and president of the Instituto Ayrton Senna and the Ayrton Senna Foundation
Spouse(s)Flávio Lalli (m. ?-1996; his death)
ChildrenBruno Senna

Viviane Senna Lalli (née Senna da Silva; born 14 June 1957) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of racing driver Bruno Senna (born 1983).[1]

She is president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, headquartered in São Paulo since November 1994.


Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva.[1] In 1979 she graduated in Psychology at the Pontificial Catholic University of São Paulo,[1] specializing in Jungian psychology in the university's Sede Sapientiaes Institute. She worked as a psychotherapist for adult and children, and also supervised qualification groups and improvement of psychotherapists.[2] She also coordinated study groups of deep psychology (advocated by Jung).

She received the Grand Prix 2012 BNP Paribas, that recognises worldwide leaders in the area of social investment,[3] and was appointed one of the Leaders for the New Millennium of CNN/Time.[4]

She is the only Brazilian member of the Fellow Adults of Boys of the World Prize together with Nelson Mandela (ex-president of South Africa), Silvia Renate Sommerlath (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others.


Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries.[1]


Viviane Senna has been in three documentaries and two TV series.

Year Title Role Notes
1998 A Star Named Ayrton Senna Herself Documentary
2004 The Right To Win
2010 Senna
Show Business TV series
2012 Na Moral TV series; episode 1.9


  1. ^ a b c d «A guardiã do mito: Colada à imagem do irmão, Viviane Senna chega à pole position da filantropia nacional» Archived 2009-05-05 at the Wayback Machine, O Globo, 3 May 1999.
  2. ^ «Perfil: Viviane Senna lidera movimento pela qualidade da educação no Brasil», artículo en el sitio web IDIS (Instituto para el Desarrollo de la Inversión Social) del 5 de agosto de 2011.
  3. ^ «The Institute Ayrton Senna and the Greenhouse Charity honoured by the BNP Paribas Prize for Individual Philanthropy», artículo en inglés en el sitio web BNP Paribas del 21 de junio de 2012.]
  4. ^ «Presidente Viviane Senna», ficha en el sitio web Senna Globo.