|V Inc. (2002-2004)|
Costa Mesa, California, U.S.
|North America, Japan, China, United Kingdom|
|Products||OLED TV, 4K UHD TVs, LCD TVs, LED TVs, soundbars, surround sound systems, QLED TV|
|Revenue||$3 billion (2019)|
|Footnotes / references|
Vizio Inc. (stylized as VIZIO) is a privately held, American company that designs and sells televisions and sound bars. Vizio sells its products through physical retailers and online. The company was founded in 2002 and is based in Irvine, California, United States.
In 2006, the company's revenue was estimated at around $700 million, and in 2007 it was estimated to have exceeded $2 billion. Vizio is known for selling its HDTVs at lower prices than its competitors.
On October 19, 2010, Vizio signed a 4-year contract to sponsor U.S. college football's annual Rose Bowl game in Pasadena, California, beginning with the 2011 Rose Bowl and ending with the 2014 Vizio BCS National Championship Game. When the Rose Bowl contract ended, Vizio signed a contract to sponsor the Fiesta Bowl making the official name the Vizio Fiesta Bowl.
In November 2015, the U.S. Federal Trade Commission (FTC) and Office of the New Jersey Attorney General brought charges against Vizio, alleging it collected non-personal information on its customers and sold it to advertisers. In February 2017, Vizio agreed to pay $2.2 million to settle the charges. Additionally, the settlement required Vizio to delete the data it had captured and update its data collection practices. After the settlement, the company only collected data from TV units that opted in through disclosures.
Vizio produces television sets and soundbars and has previously produced tablets, mobile phones and computers. Vizio manufactures its products in Mexico, China, and Vietnam under agreements with ODM assemblers in those countries.
Television sets are Vizio's primary product category, and in 2007 the company became the largest LCD TV seller (by volume) in North America. In February 2009, Vizio announced they would stop production of plasma televisions and would focus on the LED-backlit LCD displays .
In March 2016, Vizio announced the release of SmartCast TVs that allowed users to control the screen from a tablet or mobile app. The following year, Vizio relaunched its smart TV platform to include apps directly on the screen, including Amazon Prime Video and Netflix.
In 2018, Vizio released its first Quantum Dot LED 4K TV. Vizio has added functionality for Google Assistant and Alexa-enabled devices, Apple Airplay2, Apple HomeKit and gaming features for its SmartCast TVs.
In 2020, Vizio released its first OLED TV.
In 2013, Vizio released the Home Theater Sound Bar. In 2018, the company released its first Dolby Atmos soundbars. Later, in 2020, Vizio released the Elevate soundbar, the first Atmos soundbar with rotating speakers.
Vizio has previously produced other products in addition to televisions and soundbars. In 2011, Vizio introduced the Via Tablet and Via Phone, its first tablet and mobile phone products. The following year, Vizio began producing laptops, creating a lineup of PC computers that came in ultrabook and notebook models. Also in 2012, Vizio introduced several HD Android smartphones in Asian markets, including China, and began selling the "Vizio Co-Star," a Google TV digital media player. In 2013, the company released the Vizio Tablet PC, its first Windows 8 tablet. The company stopped producing tablets and computers in 2014.
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