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IndustryAugmented reality
FounderAshley Crowder and Ben Conway

Vntana (stylized as VNTANA) is an American social augmented reality company.[1]


In 2012[2] the company was founded in Los Angeles by Ashley Crowder (the company’s CEO) and Ben Conway (the company’s COO).[3] The company’s name is derived from "ventana", the Spanish word for "window".[4][5] They developed a V-3 Hologram System which consists of hardware and software to project holograms without wearables.[6] Their device also includes the ability for users to manipulate the holograms with gestures.[6] The company is headquartered in Van Nuys, California.[7]

Hologram displays[edit]

During the 2015 ATP US Open, Mercedes-Benz sponsored a Vntana hologram of tennis player Roger Federer, to which fans could serve tennis balls.[5][8] The company has also worked with Pepsi on its marketing campaigns.[9] In 2016 Vntana produced the first hologram karaoke device, which was featured on a summer concert tour by Rob Thomas where fans could sing alongside a hologram of Thomas.[1][10] It also released the holographic selfie device, in which users can produce holograms of themselves, called the Hollagram Selfie Booth,[11] created from a full body scan.[12] Users then received a video of the experience.[13] Lexus has also partnered with Vntana in order to provide holographic representations of its vehicles at sports stadiums, and during Super Bowl LI events, Vntana provided a SpongeBob SquarePants interactive exhibit for children. The Pro Football Hall of Fame uses Vntana life-size holograms of its inductees.[14]


  1. ^ a b "Rob Thomas and VNTANA to Offer First-Ever Hologram Karaoke on Summer Tour". Billboard Magazine.
  2. ^ "Turn Yourself Into a Hologram with HOLLAGRAM". 21 May 2016.
  3. ^ Bloom, Taylor (14 April 2016). "SportTechie Startup Profile Series: VNTANA Is Building Hologram Systems To Power The Augmented Reality Of The Future". Sport Techie.
  4. ^ "Los Angeles' Silicon Beach Becoming Like Silicon Valley". VOA News.
  5. ^ a b "How is VNTANA Creating Social Augmented Reality with Hologram Technology? - Media Jobs". 11 January 2017.
  6. ^ a b "Holograms are the Future, and VNTANA is Taking us There". 1 June 2015.
  7. ^ Shandrow, Kim Lachance. "This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage". Entrepreneur Magazine.
  8. ^ "Insights: Are We At Peak Sports?". Tubefilter. 3 August 2016.
  9. ^ "Fairfax Native's Hologram Product Lets You (Virtually) Play Tennis With Roger Federer". The Washingtonian. 19 May 2016.
  10. ^ Bush, Ian (June 30, 2016). "New Tech 'Virtually' Enables You To Sing With Famous Musicians". CBS Philadelphia.
  11. ^ "The Hollagram Selfie Booth Shows How Close We Are to Functional Holograms". August 5, 2016.
  12. ^ "Woof Washer – CBS Dreamteam". CBS.
  13. ^ Blake, Emily (June 23, 2016). "The first-ever hologram karaoke experience will debut this summer". Mashable.
  14. ^ "Holograms can produce real results in sports". Sports Business Daily. March 13, 2017.