|Founder||Ashley Crowder and Ben Conway|
In 2012 the company was founded in Los Angeles by Ashley Crowder (the company’s CEO) and Ben Conway (the company’s COO). The company’s name is derived from "ventana", the Spanish word for "window". They developed a V-3 Hologram System which consists of hardware and software to project holograms without wearables. Their device also includes the ability for users to manipulate the holograms with gestures. The company is headquartered in Van Nuys, California.
During the 2015 ATP US Open, Mercedes-Benz sponsored a Vntana hologram of tennis player Roger Federer, to which fans could serve tennis balls. The company has also worked with Pepsi on its marketing campaigns. In 2016 Vntana produced the first hologram karaoke device, which was featured on a summer concert tour by Rob Thomas where fans could sing alongside a hologram of Thomas. It also released the holographic selfie device, in which users can produce holograms of themselves, called the Hollagram Selfie Booth, created from a full body scan. Users then received a video of the experience. Lexus has also partnered with Vntana in order to provide holographic representations of its vehicles at sports stadiums, and during Super Bowl LI events, Vntana provided a SpongeBob SquarePants interactive exhibit for children. The Pro Football Hall of Fame uses Vntana life-size holograms of its inductees.
- "Rob Thomas and VNTANA to Offer First-Ever Hologram Karaoke on Summer Tour". Billboard Magazine.
- "Turn Yourself Into a Hologram with HOLLAGRAM". Tech.co. 21 May 2016.
- Bloom, Taylor (14 April 2016). "SportTechie Startup Profile Series: VNTANA Is Building Hologram Systems To Power The Augmented Reality Of The Future". Sport Techie.
- "Los Angeles' Silicon Beach Becoming Like Silicon Valley". VOA News.
- "How is VNTANA Creating Social Augmented Reality with Hologram Technology? - Media Jobs". 11 January 2017.
- "Holograms are the Future, and VNTANA is Taking us There". Tech.co. 1 June 2015.
- Shandrow, Kim Lachance. "This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage". Entrepreneur Magazine.
- "Insights: Are We At Peak Sports?". Tubefilter. 3 August 2016.
- "Fairfax Native's Hologram Product Lets You (Virtually) Play Tennis With Roger Federer". The Washingtonian. 19 May 2016.
- Bush, Ian (June 30, 2016). "New Tech 'Virtually' Enables You To Sing With Famous Musicians". CBS Philadelphia.
- "The Hollagram Selfie Booth Shows How Close We Are to Functional Holograms". August 5, 2016.
- "Woof Washer – CBS Dreamteam". CBS.
- Blake, Emily (June 23, 2016). "The first-ever hologram karaoke experience will debut this summer". Mashable.
- "Holograms can produce real results in sports". Sports Business Daily. March 13, 2017.