|Public Limited Company|
|Products||Mobile telephony, Fibre optic communication, ADSL and telephony|
|Revenue||46.4 billions £|
|7 billions £|
|Owner||Vodafone Group PLC|
Number of employees
Vodafone Italia S.p.A. (former Omnitel Pronto-Italia and Vodafone-Omnitel N.V. now branded Vodafone Italia) is an Italian telephony company, which has approximately 26,000,000 mobile customers with a market share of 29,5% (placing itself just behind TIM) and 2,300,000 customers on fixed lines with a market share of 10,2% (behind Telecom Italia and Infostrada). Vodafone Italia is a fully owned subsidiary of Vodafone Group plc (100.00%).
In December 1995, Omnitel Pronto Italia launched its services in Italy. Omnitel was a mobile operator and Infostrada (today owned by Wind) was a fixed-line operator. They belonged to Olivetti and represented the first telephone alternative to monopolists TIM and Telecom Italia.
Original majority owner Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann (which had been a minority shareholder since 1997) after Olivetti's took control of Telecom Italia, and thus TIM, in 1999. Mannesmann took control of Omnitel with a 53.7% equity stake.
The following year, Vodafone purchased Mannesmann, thus taking control of Omnitel and creating the joint-stock company Vodafone Omnitel N.V., legally resident in the Netherlands. The Vodafone brand was introduced as Omnitel-Vodafone in 2001, made the primary brand as Vodafone-Omnitel in 2002; finally the current name Vodafone Italia was introduced in 2003, dropping "Omnitel" altogether. Vodafone Italy introduced the new Speechmark Logo only on 10 June 2007.
The company slogan varied from that of the international Vodafone campaign (Make the most of now) and was Life is NOW, but now is the same global one power to you. The company website was known as 190.it as 190 is the customer care number for Vodafone Italy. Starting from July 2008, the company URL has been changed from "190.it" to "vodafone.it". The company's spokesmodel from 1999 to 2006, for both Omnitel and Vodafone, was Australian model Megan Gale, which rose to fame thanks to these advertisings.
Since taking over the company, Vodafone has introduced its suite of services in Italy, such as Vodafone live! and UTMS/HSPDA services, and has collaborated in partnership to launch of Mobile virtual network operators for other corporations.
On 16 December 2013, Vodafone Omnitel N.V. changed its name to Vodafone Omnitel B.V., and became a limited liability company.
On 23 November 2015, Vodafone Omnitel B.V. moved its legal residence back to Italy, changing its name to Vodafone Italia S.p.A. and becoming a joint-stock company again.
The strategic plan Spring Vodafone provides coverage of 150 major Italian cities with its own fiber optic network (FTTC or FTTH depending on location), with the aim to achieve by the end of 2016 25% of the Italian population, or more than 7 million Italian households and businesses.
Network and coverage (Italy)
The mobile network of Vodafone Italy is made (since updated to 03/31/2016) from 19.919 physical sites, of which:
- 17.613 base transceiver station GSM (2G)
- 19.991 base transceiver station UMTS (3G)
- 18.989 base transceiver station LTE (4G)
Through which it was possible to achieve the following coverage of national mobile network:
|Download ↓||Upload ↑||Cities||Population (%)||Technology||Frequencies used|
|2G||99,8%||GSM / GPRS / EDGE||900 MHz / 1800 MHz||February 2017|
|3G||14,4 Mbit/s||384 kbit/s||98%||UMTS / HSDPA||900 MHz / 2100 MHz|
|3.5G||42,2 Mbit/s||5,76 Mbit/s||6.200||90%||DC-HSPA+||March 2017|
|4G||150 Mbit/s||50 Mbit/s||7.100||97,3%||LTE||800 MHz
|4.5G||550 Mbit/s||75 Mbit/s||8||Three-Carrier 256-QAM|
|800 Mbit/s||2||Quad-Carrier 256-QAM|
In addition, Vodafone Italy has signed international roaming agreements in 241 countries, also including Russia and India, for a total of 731 operators.
Of these, about 150 operators allow you to reach the 4G-LTE coverage in 100 countries worldwide (updated on 06/30/2016).
|Download ↓||Upload ↑|
|ADSL||20 Mbit/s||1 Mbit/s||d.n.p.||WLR|
|ADSL2+||52% of the population||ULL|
|100 Mbit/s||20 Mbit/s||1.152 cities||VULA||December 2017|
|Fibra FTTH||1 Gbit/s||200 Mbit/s||Bari, Bologna, Cagliari, Catania, Genova, Milan,
Naples, Padua, Palermo, Perugia,
Turin and Venice
Thanks to the use of:
- 1.254 sites ULL and 326 sites SLU
- 19.000 ONU (cabinet) in fiber optic (FTTC)
Customers (in Italy)
28,87 million mobile lines (for a market share of 29.4%)
- 19,51 million mobile lines consumer (25,6%) and 9,39 million mobile lines business (42,7%);
- 18,67 million mobile lines rechargeable (25,4%) and 10,15 million mobile lines prepaid (41,1%);
9,0 million lines of 4G network
2,31 million of total fixed lines (for a market share of 10.4%), of:
- 2,12 milioni fixed line broadband ADSL and Fiber (for a market share of 13,6%).
- 700.000 fixed line fiber
5,8 million SIM (of which 47% is used in applications of info-mobility and Smart Card)
Spot Music Discography
- Un'australiana di 23 anni la ragazza dello spot con i tasti del telefonino come impronte digitali Archived October 2, 2015, at the Wayback Machine., Page 19 (16 April 1999) - by Veneziani Maria Teresa, Corriere della Sera
- [dead link]
- "Archived copy". Archived from the original on 2014-08-12. Retrieved 2016-09-15.
- "Archived copy". Archived from the original on 2016-12-01. Retrieved 2016-09-15.
- Official website (in Italian)