Vogue is an upmarket brand of cigarette available in several varieties, including regular, menthol and lights. Vogue cigarettes are marketed in both king size and super slim, which is about 100 mm long and thinner than a standard size cigarette. The brand is owned by British American Tobacco. Vogue cigarette brand belongs to a decorative or fashionable kind on the cigarettes market and is sold primarily to women. The Vogue cigarette's style was based on the 1950s couture captured by Henry Clarke. The distinctive design of the package is intended to symbolize elegance, class and refinement.
In 1999,[dubious ] the line of Vogue cigarettes emerged from an alliance of the British American Tobacco company with its British opponent Rothmans International companies. The ‘Vogue Superslims’ and ‘Vogue Superslims Menthol’ were launched in 1987. This trademark remains in a stable position on the market for women.
In 2005, Lilas, Bleue and Menthe, which formed the Vogue Arome line, were added to the main line of Vogue cigarettes. They achieved great success and up to 2006 the whole series of Vogue Arome was stocked on the European market. In March 2007, Vogue Blanche and Vogue Noire were launched.
The manufacturers announced a complete image renewal in August 2007.
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