Volvic (mineral water)
|Source||Clairvic Spring, Auvergne Regional Park|
|Type||still or flavoured|
|TDS||109 (dry residue 130)|
|All values in milligrams per liter (mg/l)|
The first of the springs in the area was tapped in 1922, and the first bottles appeared on the market in 1938. Today, Volvic waters are internationally known. Over 50% of the production of Volvic water is exported to more than 60 countries throughout the world. Two bottling plants produce over 1 billion bottles of water annually and are the principal employers of the local Volvic commune. In 1993, the Volvic Company was bought by the Groupe Danone Group.
Volvic also produces a range of fruit extract drinks in Europe named Volvic Touch of Fruit (later renamed to "Touch of..." followed by whichever flavour it is). In 2005, they were introduced in North America under the brand Volvic natural. Touch of fruit flavours include strawberry, summer fruits and lemon & lime.
The track "Bombay Theme" from the 1995 Bollywood film Bombay's soundtrack is an instrumental orchestral piece composed and arranged by A. R. Rahman and conducted by K. Srinivas Murthy, recently featured in the TV commercial for Volvic, starring Zinedine Zidane since 2000.
Volvic's "1L = 10L FOR AFRICA" campaign meant that for every one liter of Volvic purchased they promise to provide 10 litres of drinking water through their "well-creation" programme with World Vision in the countries of Ghana, Malawi, Mali and Zambia.
Another recent campaign is the 14 Day Challenge, in which people are challenged to drink 1.5 litres of Volvic mineral water every day for 14 days, to achieve hydration to the body and mind.
In popular culture
Volvic ran an advertising campaign from 2006–07 that featured an anthropomorphic volcano and dinosaur, named "George" and "Alan" respectively, talking about the water and the many uses it has. The campaign did not have a very successful impact on water sales and only lasted a short time before being replaced.