Volvic (mineral water)
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|Source||Clairvic Spring, Auvergne Regional Park|
|TDS||109 (dry residue 130)|
|All concentrations in milligrams per liter (mg/L); pH without units|
The first of the springs in the area was tapped in 1922, and the first bottles appeared on the market in 1938. Today, Volvic waters are internationally known. Over 50% of the production of Volvic water is exported to more than 60 countries throughout the world. Two bottling plants produce over 1 billion bottles of water annually and are the principal employers of the local Volvic commune. In 1993, the Volvic Company was bought by Groupe Danone.
Volvic also produces a range of water that has natural fruit flavouring named Volvic Touch of Fruit, with sugar-free options. Recent flavours include strawberry, summer fruits, orange & peach, cherry, and lemon & lime. Other ranges available are Volvic Juiced (water with fruit juice from concentrate), and Volvic Sparkling (sparkling flavoured water similar to Touch of Fruit).
The track "Bombay Theme" from the 1995 Bollywood film Bombay's soundtrack is an instrumental orchestral piece composed and arranged by A. R. Rahman and conducted by K. Srinivas Murthy, recently featured in the TV commercial for Volvic, starring Zinedine Zidane since 2000.
In Volvic's "1L = 10L FOR AFRICA" campaign, the company promised that for every one liter of Volvic purchased, they would provide 10 litres of drinking water through their "well-creation" programme with World Vision in Ghana, Malawi, Mali and Zambia.
Another recent campaign is the 14 Day Challenge, in which people are challenged to drink 1.5 litres of Volvic mineral water every day for 14 days, to achieve hydration to the body and mind.
In popular culture
Volvic ran an advertising campaign from 2006–07 starring Matt Berry, featuring an anthropomorphic volcano and a dinosaur, named "George" and "Alan" respectively, talking about the water. The campaign did not have a very successful impact on water sales and only lasted a short time before being replaced, but obtained a memetic impact on the internet.
- "Bottled Water - The Definitive Bottled Water Site". www.bottledwaterweb.com. Retrieved 2016-03-11.