Von Dutch

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Von Dutch LLC
IndustryMen’s and women’s apparel and accessories
Founded1999; 20 years ago (1999)
United States
Area served
Thailand, Brazil, Philippines, Italy, India
ProductsShirts, jackets, shoes, hats, jeans, bags, eyewear, watches, and belts/buckles
OwnerRoyer Brands International S.a.r.l., Luxembourg
ParentGroupe Royer S.A., France

Von Dutch is an American multinational apparel brand named after Kenny Howard, a.k.a. "Von Dutch", an American artist and pinstriper of the Kustom Kulture movement.[1] After Howard's death in 1992, his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn.[2] The clothing brand gained popularity in the US and attracted the attention of celebrities such as Paris Hilton,Whitney Houston, Madonna, Britney Spears, Justin Timberlake, Jay-Z, Lance Pedersen and later Ashton Kutcher and Eric Church. [3][4][5][6][7][8]

The French stylist Christian Audigier helped popularize the brand, and left it in 2004. The company was purchased in 2009 by Groupe Royer [9] S.A., through its Luxembourg subsidiary Royer Brands International S.a.r.l.[10] Groupe Royer is the largest shoe distributor in Europe, distributing brands including Converse, New Balance, and Charles Jourdan.[citation needed]

The Von Dutch Brand has licensees in the U.S., Europe, Thailand, Malaysia, Singapore, China, the Philippines and Brazil.[citation needed] The brand is headquartered in Los Angeles for marketing, social media and collections approval activities; and in Luxembourg for its Licensing Development, Trademarks Protection, and global Brand Management.[citation needed] The C.E.O. is Olivier Mercier.[citation needed]

See also[edit]


  1. ^ Thomas, Karen (26 August 2003). "Stars get revved up over Von Dutch". USA Today. Retrieved 13 January 2011.
  2. ^ "Von Dutch homepage". Neuronsyndicate.com. Archived from the original on 12 February 2015. Retrieved 6 April 2015.
  3. ^ http://classicwhitney.yuku.com/topic/1596/Being-Bobby-Brown-Episode-7
  4. ^ "Brand Strategy: Build an Icon, Not a Fad". Brandingstrategyinsider.com. Retrieved 6 April 2015.
  5. ^ "Car Painter Earned His Stripes - latimes". Articles.latimes.com. 2 September 2002. Retrieved 6 April 2015.
  6. ^ David, Mark (27 December 2011). "Von Dutch Tycoon Tonny Sorensen Lists L.A. Crib". Variety.com. Retrieved 6 April 2015.
  7. ^ Moore, Booth (2 January 2004). "Going Von Dutch - latimes". Articles.latimes.com. Retrieved 6 April 2015.
  8. ^ Reporting, Corey Kilgannon; Ben Chapman Contributed (6 April 2009). "Transplanting the Legend of the Santa Cruz Surf". The New York Times. p. 21. Retrieved 14 January 2011.
  9. ^ "Distribution of brand shoes and footwear under licenses - Royer Group". Grouperoyer.com. 2 October 2011. Retrieved 6 April 2015.
  10. ^ "About". VonDutch.com. Retrieved 6 April 2015.

External links[edit]