Von Dutch

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This article is about Von Dutch (company). For VanDutch (company), see VanDutch. For Energy drink, see Von Dutch (energy drink). For the artist the company is named after, see Kenny Howard.
Von Dutch LLC
Industry Men’s and women’s apparel and accessories
Founded 1999
Headquarters Los Angeles, California, United States
Area served
Thailand, Brazil, Philippines, Italy
Products Shirts, jackets, shoes, hats, jeans, bags, eyewear, watches, and belts/buckles
Owner Royer Brands International S.a.r.l., Luxembourg
Parent Groupe Royer S.A., France
Website www.vondutch.com

Von Dutch is an American multinational licensing company named after Kenny Howard, aka "Von Dutch", an artist and pinstriper of the Kustom Kulture movement.[1] After Howard's death in 1992, his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn.[2] The clothing brand gained popularity in the US and attracted the attention of celebrities such as Madonna, Britney Spears, Justin Timberlake, and later Ashton Kutcher and Eric Church.[3][4][5][6][7]

The French stylist Christian Audigier helped popularize the brand, and left it in 2004. The company was purchased in 2009 by Groupe Royer [8] S.A., through its Luxembourg subsidiary Royer Brands International S.a.r.l.[9] Groupe Royer is the largest shoe distributor in Europe and does distribution for brands such as Converse, New Balance, and Charles Jourdan.

The Von Dutch Brand has licensee's in the USA, Europe, Thailand, Malaysia, Singapore, China, the Philippines and Brazil. The brand is headquartered in Los Angeles for all of its Marketing, Social Media and Collections Approval activities; and in Luxembourg for its Licensing Development, Trademarks Protection, and global Brand Management. The C.E.O. is Olivier Mercier, the Executive Director is Gary Green, the Social Media Manager is Karin Ecklund and the Art Director is Edgar Muñoz.

See also[edit]


  1. ^ Thomas, Karen (26 August 2003). "Stars get revved up over Von Dutch". USA Today. Retrieved 13 January 2011. 
  2. ^ "Von Dutch homepage". Neuronsyndicate.com. Retrieved 2015-04-06. 
  3. ^ "Brand Strategy: Build an Icon, Not a Fad". Brandingstrategyinsider.com. Retrieved 2015-04-06. 
  4. ^ "Car Painter Earned His Stripes - latimes". Articles.latimes.com. 2002-09-02. Retrieved 2015-04-06. 
  5. ^ David, Mark (2011-12-27). "Von Dutch Tycoon Tonny Sorensen Lists L.A. Crib". Variety.com. Retrieved 2015-04-06. 
  6. ^ Moore, Booth (2004-01-02). "Going Von Dutch - latimes". Articles.latimes.com. Retrieved 2015-04-06. 
  7. ^ Reporting, Corey Kilgannon; Ben Chapman Contributed (6 April 2009). "Transplanting the Legend of the Santa Cruz Surf". The New York Times. p. 21. Retrieved 14 January 2011. 
  8. ^ "Distribution of brand shoes and footwear under licenses - Royer Group". Grouperoyer.com. 2011-10-02. Retrieved 2015-04-06. 
  9. ^ "About". VonDutch.com. Retrieved 2015-04-06. 

External links[edit]