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Subsidiary of HP
FateRetired. Brand reformed into Omen by HP.
HeadquartersPalo Alto, California
Key people
Rahul Sood (Founder and CTO Voodoo Brand, HP)
Todd Bradley (VP, of HP PSG)
ProductsEnthusiast Personal Computers

Voodoo Computers Inc. or VoodooPC was a luxury personal computer brand and company. Voodoo was originally started as a niche PC maker in Calgary, Alberta, Canada. It was founded in 1991, and acquired by Hewlett Packard in 2006.[1] Voodoo specialized in high performance computing. By 2013 the Voodoo name was no longer used, and was replaced by the brand name Omen, which uses the same logo.

Desktop offering[edit]

Voodoo PC was most well known for its desktops. On June 10, 2008, the computer's complete redesign was revealed, showing a new brushed metal case and mounted 7" auxiliary screen.[2]


The company was founded in 1991 by Rahul Sood, and in 1999 Ravi Sood (brother to Rahul) joined the board of operations. Prior to the acquisition Voodoo employed roughly 40 people between their Canadian headquarters and their web development office in Bangalore.

Acquisition by HP[edit]

On September 28, 2006, Rahul Sood announced on his blog that HP would be acquiring VoodooPC for an undisclosed amount. Rahul Sood will be assuming the position of Chief Technology Officer for HP's Global Voodoo Business Unit.[3]

In August 2007, HP announced the HP Blackbird 002 gaming PC with the label VoodooDNA inside the case. The HP Blackbird can have its hard drive replaced in just 12 seconds[citation needed] due to the tools-free entrance design, and was released on September 15, 2007.

New direction[edit]

Since the acquisition of Voodoo in 2006, the business has been re-developing the brand of Voodoo. This was culminated on the 10th June 2008 with the revelation that Voodoo will focus on high-end, top spec computers rather than gaming machines. Voodoo will also continue with Voodoo DNA machines with HP.

For the launch of their new brand direction they used the tag line of 'Blending Art, Innovation and Performance;' confirming the businesses future as a HP brand.

Current products[edit]

HP had preserved the Voodoo brand with references to the "VooDoo legacy" or "VooDooDNA". However, the Voodoo brand was completely retired some time before HP's Black Friday (shopping) advertisements in November 2014. Voodoo's "Tribal Mask" Logo is now being used as the logo for the HP Omen line of products. In 2016, the VoodooPC's tribal mask logo is the official logo for HP OMEN line. The OMEN line is the same as what VoodooPC once was, but it is now run exclusively by parent company HP under the brand OMEN. This line offers a full line of desktops, notebooks, and accessories just the same as VoodooPC used to.

Other available products:

  • HP Envy Laptops, Detachable Laptops, All-in-Ones, Desktops, Monitors and Printers.
  • HP Omen Gaming Laptops, Desktops, Monitors, VR backpacks, GPU Accelerator, Headset, Mouse, Keyboard and Mousepads and the HP 17.3" Omen Gaming Backpack.

Discontinued products[edit]

  • Rage (gaming desktop)
  • Aria (media center)
  • Hexx (gaming desktop, small form factor)
  • Vibe (media center/Xbox combination)
  • Eden (fanless/silent gaming desktop)
  • Omega (canceled)
  • HP Blackbird 002 (high end gaming desktop with VoodooDNA)
  • HP Firebird (lower end compact gaming desktop with VoodooDNA)
  • HP Firefly (dual screen laptop/cancelled)
  • Envy 133 (premium ultraportable notebook) with Splashtop instant-on OS.
  • F Class
  • Fury
  • EGAD
  • DOLL
  • Idol
  • Epic

See also[edit]


  1. ^ tweet_btn(), Drew Cullen 29 Sep 2006 at 01:33. "HP buys VoodooPC". Retrieved 2017-08-25.
  2. ^ "Voodoo Omen: Voodoo Omen Gaming Desktop Is Most Beautiful Ever, Only $6500-$20,000". Gizmodo. Retrieved 2008-06-15.
  3. ^ "Hewlett-Packard acquires VoodooPC". Techtaxi.blogspot.com. 2006-10-08. Retrieved 2009-08-10.

External links[edit]