The exterior of Voodoo Doughnut's flagship location in Old Town Chinatown Portland, Oregon
|Slogan||"The Magic is in the Hole"|
|Owner(s)||Richard "Tres" Shannon III|
Kenneth "Cat Daddy" Pogson
|Street address||22 Southwest 3rd Avenue|
|Other locations||Voodoo Doughnut Too|
1501 NE Davis Street, Portland
Voodoo Doughnut Tres
20 E Broadway, Eugene, OR
Voodoo Doughnut Mile High
1520 East Colfax, Denver, CO
Voodoo Doughnut V
212 E 6th st Austin, TX
Voodoo Doughnut is an independent doughnut shop based in Portland, Oregon, known for its eclectic decor, and pink boxes featuring the company logo and illustrations of voodoo priests. The company maintains two shops and a cart in Portland, and shops in Eugene, Denver, Austin, Universal City, and Orlando.
Voodoo Doughnut was founded in 2003 by Kenneth “Cat Daddy” Pogson and Richard "Tres" Shannon III. Shannon had, from 1990 to 1994, co-owned the X-Ray Cafe, a West Burnside, all-ages, counter-culture music venue in Portland.
The company’s logo features a version of Baron Samedi, Voodoo Loa of the dead. Owners refer to the cooking oil used in manufacturing as "Voodoo oil."
The flagship shop closed in April 2011 for extensive remodeling, and gained part of the neighboring former Berbati's Pan nightclub, expanding from 750 square feet (70 m2) to 2,300 sq ft (210 m2), then reopened in June 2011.
Voodoo constructed an enlarged version of its signature pink box, which was filled with 3,880 doughnuts weighing 666 pounds, for the Portland Bridge Festival, in August 2011, dubbed by Portland mayor Sam Adams as the "world’s biggest box of doughnuts”, which was later confirmed by the Guinness Book of World Records.
Also in 2011, Voodoo partnered with Rogue Ales to manufacture its most popular doughnut flavors as bottled beer, including Bacon Maple Ale and Chocolate, Peanut Butter, & Banana Ale, the latter being from its Memphis Mafia doughnut, and a tribute to Elvis Presley. That year, the Los Angeles Times referenced Voodoo is an international tourist attraction.
In addition to the examples below, vegan doughnuts are also featured along with a rotating and frequently changing menu of specialty doughnuts and unusual variations on traditional varieties. The company offers over 100 varieties, in total. Unconventional ingredients include Cap'n Crunch, grape flavored Tang, M&M's, Oreo cookies, and marshmallows.
Two of their doughnuts, the NyQuil Glazed doughnut and the Vanilla Pepto Crushed Tums doughnut, are no longer available due to order of local health officials. According to one of the co-owners, "the NyQuil one was kind of a lark, but that’s the one that got the most famous. With the Pepto doughnut, I honestly thought if you had that shot of tequila you shouldn’t have at 2:00 a.m., and then you got sugar, bread, Pepto, and Tums, you’d either feel better or puke your ass off and then feel better because you got it out of your system. So it was a win-win either way."
On December 24, 2008, Voodoo's "Portland Creme" was designated as Portland's "Official City Doughnut" by a resolution introduced by Portland Mayor Tom Potter and passed by city commissioners the same night. The resolution also expressed Portlanders' "deepest gratitude to Voodoo Doughnut management for its dedication in the face of these stringent economic times in providing employment opportunities... and above all, creating and naming a doughnut after our beloved city that leaves a lasting taste and fond memories on its customers near and far away." Later, mayor Tom Potter and mayoral candidate Sam Adams attended a regular midnight doughnut-eating contest.
The company operates eight retail outlets. The original location opened in 2003 at 22 Southwest 3rd Avenue in the Old Town Chinatown neighborhood of Portland. Another location is just over a mile away, at 1501 Northeast Davis Street, which opened in June 2008, and another is located in Eugene, Oregon, which officially opened in June 2010. The flagship shop closed in April 2011 for extensive remodeling, and gained part of the former Berbati's Pan nightclub next door to expand from 750 square feet (70 m2) to 2,300 sq ft (210 m2), then reopened in June 2011. To celebrate their fifth anniversary, Voodoo Doughnut opened a second location at 1501 Northeast Davis Street in the Kerns neighborhood. The store began a "soft opening" on May 30, 2008 with limited hours. The official opening occurred in June 2008 and was rung in with a parade that led from the original location to the new one.
In their first foray outside of Portland, Voodoo Doughnut opened a third location in Eugene, Oregon, at the corner of Broadway and Willamette in downtown Eugene. The store began a "soft opening" May 7, 2010 with limited hours. The official opening occurred on June 5, 2010. This location also contains the chain's traditionally whimsical decor, in addition to a piano in the seating area and a velvet painting of a crying Conan O'Brien with animated tear drops. For the 2010 edition of "Best Of Eugene Weekly", Voodoo Tres won "Best New Addition To Eugene" and "Best Downtown Business."
Voodoo Doughnut offers legal wedding services, followed by doughnuts and coffee. In an effort to "ritualize" the name “Voodoo,” both Pogson and Shannon became ordained ministers of the Universal Life Church, and subsequently performed both “real” and “fake” wedding ceremonies in their shops.
Voodoo Doughnut has been featured on the Travel Channel's series No Reservations, by Anthony Bourdain Man v. Food, Doughnut Paradise, and G4's Attack of the Show. It was a destination in the season finale of the 13th season of The Amazing Race.
In 2010, television documentary The Simpsons 20th Anniversary Special – In 3-D! On Ice! featured a segment in which filmmaker Morgan Spurlock paid a visit to the Voodoo Doughnut Too location.
Jay Leno included Voodoo Doughnut in a Tonight Show opening monologue: "Did you hear about the doughnut shop in Portland, Oregon, that has caffeinated doughnuts? Yeah, I guess you can stay awake during your bypass surgery." Voodoo Doughnut would later be mentioned again when Amanda Seyfried appeared on the show in support of her 2012 film, Gone.
The shop's doughnuts, including the distinctive pink box, appeared in a fourth-season episode of the TNT drama series Leverage. This episode of the show, which films in Portland, was the first actually set in the city. Additionally, the pink box has appeared in the second episode of season one of Grimm and the episodes "Like a Virgin" and "All in the Family" in Supernatural.
Voodoo Doughnut Recordings
In 2013, Voodoo Doughnut set up a record label named Voodoo Doughnut Recordings with the intent of establishing a catalog of doughnut-related music and advertising the company's brand. Early novelty acts included the Deep Fried Boogie Band and the Doughnut Boys. The label expanded to other artists such as Poison Idea, The Dandy Warhols, Dead Moon, Smegma, Jerry Joseph and Hazel. The label also releases recordings of comedians such as Ian Karmel.
2018 false harassment allegation
In 2018, proponents of the Pizzagate conspiracy theory began claiming that Voodoo Doughnut was linked to child sexual abuse; allegations were leveled at several businesses by right-wing online conspiracy theorists, most notably by harassing Voodoo Doughnut and Toronto-based Canadian ice cream chain "Sweet Jesus Ice Cream". Police investigations found the accusations to be baseless.
- "Voodoo Doughnuts To Open New Shop". Portland Mercury. 2008-05-21. Retrieved 2008-06-03.
- About Voodoo Doughnut from the company's website
- Voodoo Child: A peek at Voodoo Doughnut Too Archived 2008-10-07 at the Wayback Machine from Willamette Week
- "Voodoo Doughnut". The Oregon Encyclopedia. Portland State University and the Oregon Historical Society. March 17, 2018. Retrieved August 28, 2019.
- Voodoo Doughnut to Close Downtown Store for Renovation, Expansion The Oregonian.
- Sewell, Abby (20 February 2011). "Voodoo Doughnuts: In Portland, Ore., nothing says commitment like a Voodoo Doughnut". Los Angeles Times. Archived from the original on 3 March 2011. Retrieved 20 February 2011.
- Voodoo Doughnut opens on East Colfax Avenue in Denver, The Denver Post
- "Voodoo Doughnuts Comes To LA". Retrieved 2017-03-30.
- "Press Release • Voodoo Doughnut opening at Universal Orlando Resort". Voodoo Doughnut. Retrieved 2018-04-01.
- Walker, Tim (17 May 2016). "This Portland doughnut shop is #FeelingTheBern". Retrieved 29 June 2016.
- "Voodoo Doughnut Menu". Retrieved August 4, 2013.
- Voodoo Doughnut from the August 2006 issue of The Believer
- "Portland sprinkles award on official city doughnut". Oregon Local News. 17 May 2016. Archived from the original on 25 December 2008. Retrieved 24 December 2008.
- Tres Shannon (Voodoo owner) (August 2011). "Hoods". Finder. Willamette Week. p. 54. Retrieved 2012-01-30.
... Voodoo Doughnut, ...(22 Southwest 3rd Ave., 241-4704, voodoodoughnut.com). ... But I love that there’s still a porn theater where the Paris Theatre was (New Paris Theatre, 6 Northwest 3rd Ave., 295-7808). They’re great neighbors.
- "In the Mix, FOODday". The Oregonian. 2008-06-03. Retrieved 2008-06-03.
- "Woo hoo Voodoo!". Register-Guard. 2010-04-14. Retrieved 2010-06-04.
- Weddings from the company's website
- Anthony Bourdain Visits the Pacific Northwest from the Travel Channel website
- Donut Paradise: The Ultimate Deep-Fried Treat from the Travel Channel website
- Nicholas, Jonathan (2004-01-05). "DEPT. OF FOREIGN AFFAIRS". The Oregonian. pp. D01.
- "Interview: Tres Shannon, co-owner of Voodoo Doughnut". Colorado Public Radio. Retrieved 28 April 2019.
- "Voodoo Doughnut Recordings". Vortex Music Magazine. Retrieved 28 April 2019.
- "7 things to know about Voodoo Doughnut's record label". oregonlive.com. 3 January 2014. Retrieved 28 April 2019.
- "The Dandy Warhols Set to Drop Two Records This April Including 'Nothin' To Do' Live at The X-Ray Cafe [Song Premiere]". Vortex Music Magazine. Retrieved 28 April 2019.
- "Locals Only: Tres Shannon (Voodoo Doughnut)". modern-vinyl.com. Retrieved 28 April 2019.
- "Jerry Joseph, Voodoo Doughnut Recordings, & Lower Boom : The Confluence". Retrieved 28 April 2019.
- "Dead Moon live album to offer a first peek at Voodoo's unearthed rock archive". oregonlive.com. 30 December 2014. Retrieved 28 April 2019.
- Zadrozny, Brandy; et al. (27 August 2018). "Secret message board drives 'pizzagate'-style harassment campaign of small businesses". NBC. NBC News. Retrieved 28 August 2018.
|Wikimedia Commons has media related to Voodoo Doughnut.|
- Voodoo Doughnut website
- Voodoo Doughnut Official Facebook
- In Pursuit of a Trans-Fat-Free Doughnut (Day to Day, March 19, 2007) from the National Public Radio website
- Michelson, Anna Maj (23 Jan 2007). "Gimme Doughnut" (video). YouTube. 2005 Wrong Way Pictures (Voodoo Doughnut documentary short). Retrieved 22 March 2019.
- Curlington, Jennifer (12 March 2015). "Portland-based doughnut shop to open on Historic Sixth Street". Community Impact Newspaper. Retrieved 2 April 2019.